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A Crowdfunder's Strategy Guide: Build a Better Business by Building
Community
BOOK DETAIL
Paperback: 216 pages Publisher: Berrett-Koehler Publishers; 1 edition (September 14, 2015) Language: English ISBN-10: 1626564086 ISBN-
13: 978-1626564084 Product Dimensions: 5.5 x 0.6 x 8.5 inches Shipping Weight: 12.6 ounces (View shipping rates and policies) Customer
Reviews: 4.7 out of 5 stars56 customer ratings
Book Description
More Than Money Jamey Stegmaier knows crowdfunding. He’s a veteran of seven successful Kickstarter campaigns (and counting) that have
raised over $3.2 million, and he’s the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide
to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting
their customers first. This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to
demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other
crucially important “nuts and bolts” elements of a successful crowdfunding project. But Stegmaier emphasizes that the benefits of
crowdfunding are much more about the “crowd” than the “funding.” He shows that if you treat your backers as people, not
pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they’ll become advocates as
well as funders, exponentially increasing your project’s chances of succeeding.
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