Allure May 31 2020

May 31, 2020
Essential
Hair Care Tips
This Rainy
Season
Grey
Matters
NAOMI
OSEMEDUA:
On Mission To ‘Die Empty’

7
3
6
IN THIS ISSUE
email: allurefortheworld@vanguardngr.com
HAPPINESS
4 Cover: Naomi Osemedua:
On Mission To ‘Die Empty’
6 Sexmatics: Couples’ Therapy
Amidst Covid-19 Pandemic
CELEBRATION
3 Fashion : Grey Matters
7 Beauty : Essential Hair Care Tips
This Rainy Season
31 MAY 2020
8 Instagram Moments
WELCOME...
Quotes
It’s the last Sunday in the month of
May and life continues amidst the
COVID-19 pandemic. How our lives
have so changed in the space of over
two months! Men and women are still
adjusting to the new lifestyle; maskwearing,
regular hand washing, use of
sanitizers, and maintaining social
distancing.
Work life has moved online while
workers and employers try to find a
middle ground. Students have literarily
moved online to meet their teachers,
while parents become physical teachers at home. Religious
leaders have also moved online to meet members of their
congregations as sermons are streamed live for viewers’
enjoyment ditto with entertainers— comedians, musicians and
movie stars. Welcome to the new normal!
But for some like our cover personality today, the new
normal has been her reality and way of life for some years now.
A complete digital native, Naomi Osemedua is an Online
Visibility Strategist and story teller whose passion for live
streaming has been globally acknowledged, earning her the
label, “Africa’s Queen of Live streaming”.
In spite of her success story, Naomi had a rough past that
has become an inspiring story to thousands of her followers.
She talks to our reporter, Josephine Agbonkhese on her life and
mission. Pg. 4-5
It’s been raining cats and dogs and every woman needs to
pay extra attention to her hair. Tope Ojo writes on hair care tips
to help women weather the season. Pg. 7
What is our Sex Coach up to this
week? If you are curious, flip over to J . E
page 6. Adesuwa serves it hot and
Jemi Ekunkunbor
spicy.
lookposh2017@gmail.com
Enjoy our package and have a
08052201126
great week.
“Faith moves mountains
but you have to keep
pushing while you are
praying”.
- Mason Cooley
“Always be ready to
learn. There is no age
for learning and no end
to learning”.
- Dr Roopleen
“War and drink are
the two things man is
never too poor to
buy”.
- William Faulkner
“He who does not
understand your silence
will probably not
understand your
words”.
- Elbert Hubbard
6
EDITOR
JEMI EKUNKUNBOR
ASST. EDITOR
YEMISI SULEIMAN
REPORTER
Josephine Agbonkhese
CONTRIBUTORS
LINDA ORAJEKWE
ADESUWA EWOIGBOKHAN
BAMIYO ISELEMA EMINA
CONT. EDITOR
LATASHA NGWUBE
TEAM
COPY EDITOR
DODOIYI WILLIAM-WEST
LAYOUT / DESIGN
OLAYIWOLA AJAGBE
PHOTO
OSCAR OCHIOGU
(08034746487)
HEAD MARKETING
JANET NAJOMOH
(08037156911)
HEAD OF PRODUCTION
CHARLES KAMMA
Printed and published by Vanguard Media Ltd
Vanguard Avenue Kirikiri Canal; P.M.B 1007 Apapa, Lagos.

Grey
FASHION
matters
When it comes to sophisticated
fashion, grey always seems to be the
forgotten neutral.
However, because of it’s versatility,
grey can work with so many other
colours, prints, and accessories.
You can be assured that a great outfit
will pop up when you decide to pair
your grey outfits with other colours.
Pair with
Silver to
a wedding
Very sophisticated and
elegant combination are
ornaments and shoes
of silver shades. They
might not make your
outfit brighter, but it will
look noble, feminine and
very stylish.
By - Rita Okoye
Pair with Black
for your
cocktail event
The classic combination of
black accessories are amazing
with a grey dress. They will be
appropriate in any case, especially
a cocktail event or hangout with
the girls.
chioma
goodhair
Pair with
yellow for a
casual look
Yellow details look great on
a grey dress. In this case,
it is appropriate to choose
any one accessory of
yellow colour, like shoes.
You can also dilute the
yellow with a black
bag.
May 31, 2020 / 3

INTERVIEW
Naomi Osemedua :
On Mission To ‘Die Empty’
Words By - Josephine Agbonkhese
Her stock in trade is storytelling. A renowned global storyteller, Naomi Osemedua is
Founder, The Women With Stories, and CEO/Creative Director, Sparkle With
Naomi. She was a two-time TEDx speaker and in one of those times, she was the only
black chosen from the African continent to inspire hundreds of Americans who gathered at
Rhodes Island, USA, and millions from other continents who watched Live.
Over a decade ago, Osemedua in her 20s, was a domestically abused and shattered mother of
two with no identity whatsoever. Years later, she found her voice through live streaming,
became a global phenomenon and by 2016, had been globally labelled Africa’s Queen of
Live streaming. Today, she is a highly sought-after Online Visibility Strategist.
The alumna of Ambrose Ali University, Dale Carnegie Institute, University of Cape Town
Graduate School of Business and Dr Myles Munroe Global Leadership Mentoring
Programme, here, opens up about her life, exploits and mission.
Did you foresee the future when you opted for a
virtual line of career?
This is such an interesting question and I guess this
is how people get named “The Futurist’. When I started,
live streaming definitely wasn’t popular and there was
no Facebook Live or Instagram Live. The platform was
called Periscope, and there was a World Map that
allowed people to see who was Live around the world. I
had so many instances when people would come into
my broadcast and tell me that I am the only one Live on
the entire African continent at that moment. There were
other Africans when I started: but, we were a handful
and I was quite consistent with showing up twice daily.
So, chances were high to find me Live alone.
Who would have imagined a time when we would
be forced to do business online? One thing is certain: I
am thankful I stayed on even when it didn’t make sense
to many.
Everyone is already streaming live these days, do
you still consider your title as Africa’s Queen of
Live streaming relevant?
I remain the undisputed Queen (Laughs). That title
came after my channel on Periscope.tv trended on April
11, 2016, making me the first African woman to trend on
the platform. The world has come to embrace the
various livestreaming platforms; but once a Queen,
always a Queen!
What personal characteristics made livestreaming a
walkover for you?
My curiosity got me started, my courage kept me on
even when it wasn’t popular, my love for adventure kept
me intrigued and desiring more, and my life mission to
‘die empty’, keeps me moving and growing stronger.
Your story of running away from home, eloping and
surviving domestic abuse brought you to the spotlight.
What issues form the centre of your discussions
these days?
My story has been a gift I continue to inspire the
world with as I discovered my cure. All I want to do is
give people hope that their mistakes and pasts do not
have to define their future. Today, I am passionate
about disrupting the mindset that keeps people locked
in boxes and refusing to be seen. I have met so many
great people who are not known, and are not being
seen and heard; which means all they have to make
this world a better place may never be felt.
I want Africans to let go of the ‘dark continent
narrative’; trash the labels and step from the backstage
to center stage. The spotlight does not forbid you!
I observed your title has changed from Queen of
Live streaming to Online Visibility Strategist. Why
the change?
My brand continues to evolve, and I still focus on the
power of Live Videos but the work is deeper now. I
wanted a more encompassing word that describes my
work. As an Online Visibility Strategist, I work with my
clients in the area of mindset, gaining mastery of their
‘big ideas’, their brand message and of course, using
the tool of livestreaming. I discovered that when the
foundation is not right, people can’t show up confidently
and they wonder why it’s not working for them. I went
from being a stay-at-home mum, to becoming a
two-time TEDx Speaker and a Global Brand
Ambassador. In the last three years, I have spoken on
four continents while predominantly operating from my
home office. So, clearly, the principles work when
applied the right way. I have mastered it and now, I am
on a mission to help others too.
As more brands move their services online, what
must be borne in mind in the quest for visibility?
I love this question; it’s one that I have had to
answer in this season of uncertainty almost daily. First,
start with Why! Why do you want to leverage online
platforms? Apart from the obvious, what’s your mission
and vision for your business?
The next thing I want to share is also very critical.
Stop trying to speak to everybody! You end up speaking
to nobody. Instead, understand what we call the 3P’s.
The Person- Who are you here to serve? The Pain-
What are their Pain Points? The Pleasure- Your unique
way of serving your clients through your programs,
services, etc.
What circumstances led you to Periscope and
made you maximise it?
I would say it was time and chance at the beginning.
I remember the first time I heard about the platform
through a Global Business Coach I was learning from
4
/ May 31, 2020

INTERVIEW
on Facebook. She mentioned it as a new platform that
she wanted to use to build her business and I simply
went to check it out. At first, I was afraid because I
wasn’t even social media savvy, but I was intrigued at
how with the touch of a button, I could have the world
come to me.
Could you recount your experience for those
reading about you for the first time?
November 10, 2000, is a day I will never forget even
though this is the 20th year. I ran away from home and
eloped against my family’s wish. I was 22-year-old, still
in the university and with no guarantee of what was
ahead.
My pparents took a tough decision and made it clear
that since I chose my path, I had to live with it. I can’t
even begin to share what my family went through in that
season just because of that singular decision.
In 2009, I made a bold decision to walk away from
the union. By age 31, I was divorced with two sons and
wondering what to do with my life. It was a truly dark
season and I slowly had to pick-up the pieces of my life.
So, what has happened since then?
So much has happened in the 11 years since I
walked away. I got reunited with my family and my dad,
mum and siblings continue to be my greatest pillar of
strength. I am so grateful to them for the gift of
forgiveness I received, knowing how deep the wounds I
cut were. We share such a special bond today that an
outsider would never imagine a time when things fell
apart.
In 2013, I found love again. Today, I am happily
married to my husband Richard, a soon-to-be world
renowned Chef, and we have been blessed with two
more children.
From your experience, what do you think of the role
of parental consent in marriage; in choosing a
partner so to speak?
This is not a one size fits all response so no one
misses my point. Personally, I made a terrible mistake
not listening to my parents and I know many might
consider this old school but being a parent today, I
understand the importance of honour. It’s possible that
there are extreme cases where the parents may really
not mean well but I believe in the multitude of
Counselors there is safety.
Wisdom is profitable for direction and when push
comes to shove- find the voice of reasoning. There may
be people who can listen and share a different
perspective with your parents. At the end of the day,
choosing a partner is your decision but getting to honor
your parents is also crucial in the process.
Let us talk about growing; what was it like and what
part of it forms your most cherished moment?
Growing up is filled with so many beautiful
memories that I cherish to this day. I was born in Zaria,
then my parents moved to Warri before I turned one. I
am the first girl among six children. I like to think of
myself as “Daddy’s Girl’ although my sisters and I are
all Daddy’s Girls. My father never treated us any less
because he had all five of us and just one son. My only
brother remains a strong support for all his little sisters
and I am truly thankful. My mum was a professional
teacher and a disciplinarian too.
In 1989, my father was transferred to work in Brunei
Darussalam and I spent the most part of my teenage
years there. One of my most cherished moments
growing up would have to be my 12th birthday. My
school had organised a mountain hiking exhibition to
Malaysia and my father gladly supported that trip.
Unknown to us, the tour company had carried a
birthday cake up the mountain and as we got to the rest
house at 11,000ft above sea level, they woke us up for
a celebration. It was my 12th birthday and right there on
Mt. Kinabalu, the highest peak in South East Asia, I
celebrated my special day. I am still trying to beat that
record. I am open to any ideas for my 42nd as it will be
30 years this August.
I want Africans
to let go of the
‘dark continent
narrative’;
trash the labels
and step from
the backstage
to center stage.
When you’re not working, what do you like to do?
I love to spend time with my family and friends that I
call Soul Sisters. They are in different parts of the world;
but, every moment spent together is treasured. I love to
read books that inspire me. I am a book addict. Don’t
ever take me shopping and start from a bookstore; be
rest assured that will be the only store we would step
into until it’s time to go home.
Your favourite travel destination?
I’m torn between New York and Dubai simply
because they are cities that inspire me. I draw a lot of
inspiration from my surroundings and you just can’t see
enough in these two cities.
What’s your most priced and cherished fashion
item?
Is it okay to say I don’t own any that I will term most
priced and cherished? I love to look good and
everything I own that helps me achieve that is on the
list.
What won’t Naomi ever be caught wearing?
A bright yellow dress...for now.
May 31, 2020 / 5

with Adesuwa 07011289316 | adesuwaewoigbokhan@hotmail.com
Couples’ Therapy Amidst Covid-19 Pandemic
The corona virus pandemic is beginning to
have a huge impact on couples’ lives, as well
as health and wellbeing of individuals, families
and communities worldwide.
Fortunately enough, this is the perfect time
to reach out to professionals like Sex/Marriage/
Relationship experts who recognize the
changes that are occurring in how partners
access their relationships as result of the
COVID-19 pandemic. This is not narrowed to
just resources, but also to activities of daily of
living such as; communication, mobility, social
isolation, displacement, mental health and well
being.
Sex, Marriage and Relationship therapists
understand the vital need for spouses to use
professional therapy, to sustain good
psychological and mental health. So feel free to
seek them out.
Going for therapy might sound scary
especially because it is associated with a
relationship that’s in a deep-rooted situation. It
can be helpful at any stage of your affair even
when things seem rosy. Getting to an expert
early, helps you get to the root of the problem
before it escalates. Having an open
conversation with a professional will not only
assist you to communicate better with your
spouse, it can also help to avert problems you
once had, once and for all.
Here are some signs that indicate that it’s
time to go for that therapy session.
Are you still arguing about who is to clean up
after eating? Having to share your home 24/7
with someone else is sure to cause differences
and frustration. If you are repeatedly on an
issue that usually leads to screaming, yelling
and attacking, especially in this era of partial
lockdown with curfew at its heels, it is a sign
that you need a therapist.
Reaching out to a therapist will definitely
help put things in perspective. When you
suddenly prefer watching movies to having sex
with your spouse, or you are not quite as into it
as you used to be, or you are nicer to your
colleagues, then it is time to figure out why you
are not connecting sexually. Sex therapist
Vanessa Marin says that when you notice
yourself retreating into personal affairs instead
of making an effort to share your experiences
with your husband, you are ignoring bigger
issues. You may not even realize you’re doing
it, so consider the situation.
If you decide to use separate rooms at
home, co-existing in every room can crush
your stuff, it is cool to need some space, or if
you’re actively avoiding being in the same
room with your spouse, then its time to ask
yourself why.
No one relationship is perfect. Every couple
goes through difficult experiences. We are all
work in progress. The real issue is when you
are pitching your marriage perfection while
holding onto a grudge, and using it against
your better half, consciously trying to make him
or her feel bad. This inability to let go of the
past will affect your matrimony. Here is where
therapist can help you figure out why you’re still
holding on to past feelings, as well as how to
move past it.
When envy becomes the order of the day -
it’s good to get jealous every now and then;
this is completely normal. But when it begins to
affect your relationship with your mate, causing
you to drift apart, then it’s time to see the
therapist in order to find a way of ending such
negative emotion.
Whatever you do, avoid pushing your
feelings to the side, nothing will ever get
resolved if you don’t acknowledge them.
Usually, by the time a couple comes to therapy,
basic causes would have led to more troubles
that could have been avoided.
Couples should seek therapy long before
they think they ‘’need’’ to. Most experts believe
that therapy can actually be a significant part of
your relationship. ‘’Most issues within spouses
often start small; gradually grow in size when
they don’t get resolved. This is where therapy
can help, by giving tools and techniques to
improve conflict resolution’’ explained Kristie
Overstreet, a licensed mental health counselor.
Quite a number of couples always wished they
had sought professional help years or months
earlier.
‘’There are always three sides to every story,
his side, her side and the truth’’ A third party
that is objective, may just be the ticket when
couples feel that they can no longer
communicate effectively.
to be continued...
Talk
SPOT
By - Rita Okoye
What some of your favourite
celebrities said and we listened.
“Dear God of Children, I
can’t wait to have kids, so I
can call them from their
room in the other wing of
the mansion to come and
pass me the remote control
right next to me on the
couch. Father Lord, you
already know I’m user
friendly, use me oh Lord, at
the right time of course.
Alex Ekubo can’t wait
to be a dad.
““I want to tell my younger self -
thank you for not giving up on us.
You fought the good fight and
you passed the mantle on. You
weathered a lot of bullying in
school, never picked in a game,
always relegated to the back
because they didn’t think you
belonged. You kept your head
high and kept going. By God’s
grace I will never fail you,”
Belinda Effah’s message
to her younger self.
“Depression exists. Do not get me
wrong. I am not saying
depression is not real. However,
before accepting the diagnosis,
do everything legal within your
power to make money. I have
never seen anyone cure
depression by taking pills.
However, I have seen depression
VANISH after receipt of bank
alert”.
Reno Omokri on tacking
depression.
“Some people talk to you in
their free time. Some others
free their time to talk to you.
Learn the difference. No one is
ever too busy for the ones they
love. If your lover does not talk
to you everyday. Then you two
ain’t in LOVE”.
Anita Joseph shares
relationship tips.
6
/ May 31, 2020

Try A New
Hairstyle
BEAUTY
Do Not Skip The
Conditioner
While washing your hair, do not skip the
conditioner. A conditioner will help you in
keeping your hair soft and smooth, and prevent
your hair from any external damage. The right
conditioner according to your hair type can
work wonders for your hair. While applying the
conditioner, make sure that you cover all your
hair properly from roots to the tip of the hair.
Change To A
Wide-Toothed
Comb
If you must choose one comb to carry
around with you, make it a wide-toothed
comb. This comb suits all hair types from
oily to dry and very frizzy. It will allow you
to comb even damp hair with minimal
damage. Save the brushes only for days
you need to blow-dry.
If you were planning to go short,
the rains might be a good time to
experiment with that idea. Short hair
is easy to manage and less prone to
breakage when wet. If you detest the
thought of clipping your long locks, do
try layers which will make your hair
easier to comb and manage.
Oil Your Scalp
Regularly
Oil is the best natural
conditioner that helps in
hair loss treatment. Oil is
the key to maintain strong
hair. It provides strength to
the hair. Choose the right
oil according to your hair
type. If you experience
excess oil in your scalp,
you must first wash your
hair with a mild shampoo.
ANNIE
Essential Hair
Care Tips This
Rainy Season
By - Temitope Ojo
The rainy season is finally here. And though
the rains give relief from the rising
temperature, this season can take a toll on
your hair.Your hair needs extra attention
during the season. The increased moisture in
the air can result in frizzy hair, hair breakage,
and dandruff. You must save yourself from all
these problems.
If you are looking for some simple ways to
keep your hair healthy, here are a few tips
that will sort you out this rainy season.
Stay
Hydrated
We simply can’t stress the
importance of drinking plenty of
water enough. You need at least 2
liters of water per day for healthy cell
function. Mix things up by including
fresh fruit juice, lime soda, green tea,
and coconut water to stay hydrated.
UBONG AMAKA
Eat Protein-Rich Diet
Proteins are very important for
your body muscles, tissues,
and for cell regeneration.
A protein-rich diet will help
you greatly in hair fall control
and in fighting many scalp
diseases. Include eggs, lean
meat, yoghurt, soya, cheese,
fatty fish, spinach, and
mushrooms in your diet as
much as possible.
May 31, 2020 / 7

INSTAGRAM
MOMENTS
With Yemisi Suleiman
In case you missed, these were the most Interesting
pictures and stories on Instagram last week, as posted by
your favourite celebrities.
Stella Damasus’ love note
to hubby on anniversary
It was an exciting week for actress Stella Damasus and
her Movie- producer husband, Daniel Ademinokan as they
celebrated their blissful years in marriage last Thursday. An
excited Stella in celebrating the occasion, posted pictures and
videos of their spectacular moments together, attached with a
lovely message for her heartthrob.
It reads : “Happy anniversary to us boo, after all these years,
you still make my heart skip a beat in excitement. I still can’t get
my eyes and hands off you. I no know wetin you give me chop
but I like am. I love you from the bottom of my heart. I appreciate
you for who and what you are. A super supportive and sweet
husband and the best father the kids could ever ask for. You
accepted me with all my madness and baggage. You helped me
in my journey to become the better version of myself. Thank you
for being there boo.”
Buhari celebrates with family
In keeping with the social distancing
rules as brought upon us by Covid-19,
Nigeria’s President Muhammadu
Buhari spent this year’s Eid-el-Fitr
celebrations, without the usual fanfare
and presidential visitors.
The President observed the Eid-el-
Fitr celebrations last weekend in State
House with immediate members of his
family, as seen in this beautiful photo,
posted by Bayo Omoboriowo on his
Instagram page. We love the colourful
photo of Nigeria’s first family members.
New Role for
Omoyemi Akerele
Children’s Day delight from
Mercy Johnson-Okojie
Nollywood actress, Mercy Johnson Okojie got fans and
followers drooling over her kids, when she posted this photo of
her children in celebration of children’s Day, last Wednesday.
She aptly captioned it, “the full Okojie’s squad. Happy children’s
Day.”
Celebrity fashion promoter and
Founder of the Lagos Fashion
Week Omoyemi Akerele, has
been appointed into the Board of
Directors of the Commonwealth
Fashion Council (CFC).
Delighted by the news, the
MD of Style House Files made
this known on her Instagram
handle, with a thank you
note to the organisation.
She looks forward to
contributing to the CFC’s
vision to bring fashion
communities across 54
countries together to
make magic.