Holii - About Holii Women Fashion Online

CONTENTS
WHERE WE COME FROM
WHY ARE WE HERE
WHAT MAKES US STAND OUT
INTRODUCTION
OUR VALUES
TARGET CUSTOMER
DESIGN AND CRAFTSMANSHIP
PRODUCT LOOK BOOK
HOLII KIOSK

WHERE WE COME FROM
A great brand is the reflection of a strong culture. Holii,
made in India reflects that joy, the complexity and the
sheer brilliance of India through innovative design. Holii
is the result of the original thinking of Kishore Biyani, the
most innovative and courageous retailer of modern
India and Dilip Kapur, for whom Hidesign has always
been defined by rebellion against uniformity.
Holii marks the entry of a strong, unique voice, with its
decidedly India inspired designs, in a market saturated
with fashion from the West. Holii is the expression of a
woman who enjoys colours and is eclectic in her style.
Holii is available through exclusive boutiques and over
42 multi brand outlets. Holii is well positioned for rapid
growth as the Indian fashion landscape evolves; and
the customer confidently projects her Indianness
globally.

WHY ARE WE HERE
Holii was born out of a desire to create a great
Indian brand that reflects both the aesthetics
of a sophisticated culture and the modernity
and buzz of the most complex women in the
world. Holii’s goal to create a space for original
Indian fashion is as clear as her pride in being
born in India.

WHAT MAKES US STAND OUT
Colourful in Attitude
Colours are central to Holii design as they are to the lifestyle
of modern Indian women. Through the vivacious hues of the
products, Holii celebrates the joy and energy of everyday
India that is abuzz with optimism both socially and
professionally.
Innovation in Design
Holii will always be unique, neither European nor Chinese,
but a fusion of all that excites us. She constantly innovates in
design and techniques to create the original story of Indian
fashion, fuelled by the past and the rush to discover ‘the
modern life’ always changing.
Premium Handcrafted Leather
Holii bags and accessories are made from premium leather.
The bags are handcrafted and assembled by hand. The
intricate surface are created by embossing and dyeing the
leathers.

INTRODUCTION
A great brand is the reflection of a strong
culture. Holii, born in India reflects that joy, the
complexity and the sheer brilliance of India
through innovative design. It emerges from the
delightful chaos of modern India; born out of a
desire to reflect both the aesthetics of a
sophisticated culture, the modernity and the
buzz of the most complex women in the world.
We are passionate about the colors, chaos and
complexity of modern India. Our premium handcrafted
leather bags and accessories are known
for being colorful and glamorous. Through the
vivacious hues, Holii celebrates the joy and
energy of everyday India that is abuzz with
optimism both socially and professionally.
Innovation is imperative for Holii; we bring a new
wave of innovative Indian centric fashion based
on the unique heritage and craftsmanship that is
still alive in India.

Trend Setter
OUR VALUES
CONFIDENT
Chic
Sophisticated
Time Less
Traditional
Empowered

TARGET CUSTOMER
TARGET
CUSTOMER
DEMOGRAPHICS
1. Target - modern women
2. Age from 24 - 45
3. The customer group would be high class or affluent
PSYCHOGRAPHICS
1. Targeting contemporary women who want a touch of
traditional elegance and colors.
2. A consumer whose consumption habits and lifestyle are
one of a luxurious society and also middle class, a modern
woman who has total composure of herself.
3. Perceives luxury goods as status

DESIGN & CRAFTSMANSHIP
Holii is the exciting new face, internationally, in the design of leather
bags. In a crowded world of Italian, French and Japanese designs,
Holii freshness and originality comes from its Indian heritage and
refinement. Holii is an expression of your modern life: that is why it is
perfect for your clothes, Indian, fusion or Western, a celebration of
your colorful life. Indian designs at its original best.
Great craftsmanship comes alive in your Holii bag. The intricate design
is meticulously embossed, and hand dyed to bring alive the beauty
that is our great heritage. Our leather bags are constructed by hand
and glued together before they are stitched. Slow and painstaking:
But that is how great leather bags are handcrafted. There is no bulk
production, no assembly line; every bag is individually numbered
hand cut and piece together.
Holii always look for giving the customers something new which is why
we come out with a range of products several times a year. A variety
of fashion leathers and exquisitely woven textiles are constantly
developed by our designers. Holii has always tried to reflect the ever
changing lifestyle of the modern Indian women through the designs.

HOLII PRODUCTS
New fashion ranges consisting of handbags, wallets,
mobile covers, laptop bags are introduced several
times a year and reflect Holii’s continuous innovation
and quick response to the constantly lifestyle of our
customers.
Bags
Keeping the inspiration Indian and the driver modern,
Holii bags are designed with India motifs on
contemporary global bag shapes. The Holii customer
can pick from a wide range of shoulder bags, totes,
cross-bodies and clutches.
Smalls and Accessories
Each range of Holii handbags are complimented by
fashionable wallets, bi-folds, mobile covers and travel
kits that follow the collection lines.
Footwear
Hand Crafted by some of India's finest artisans, Holii
brings to you a line of handcrafted fine leather juttis
and kolhapuris that speak the charm of a true old
school artisan with the design sensibilities of a modern
and luxury shoe brand. The collection is inspired by the
vibrant handcrafting culture of India.

PRODUCT OPTIONS
HANDBAGS
TOTAL OPTIONS – 122
CATEGORIES OPTIONS PRICE RANGE
HANDBAGS 16 4495 - 5995
TOTES 15 4995 - 6995
SLINGS 18 2495 - 4995
CLUCTHES 8 2495 - 3995
BACKPACKS 6 4995 - 5495
LAPTOP BAGS 8 5995 - 7495
DUFFEL 4 7995 - 11995
MAKEUP POUCHES 6 995 - 1495
WALLETS 23 1595 - 2295
MOBILE COVERS 18 999 - 1499
FOOTWEAR
TOTAL OPTIONS – 75
CATEGORIES OPTIONS PRICE RANGE
MOJRIS 35 1999 – 3499
SLIP ON MOJRIS 15 2299 – 2499
KOLHAPURIS 25 1999 - 2999

handbags

smalls & wallets

footwear

KIOSK PROPOSAL

Holii kiosk