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Thank You for Arguing, Third Edition: What Aristotle, Lincoln, and Homer
Simpson Can Teach Us About the Art of Persuasion
BOOK DETAIL
Paperback: 480 pages Publisher: Three Rivers Press; 3 edition (July 4, 2017) Language: English ISBN-10: 0804189935
ISBN-13: 978-0804189934 Product Dimensions: 6.1 x 1 x 9.2 inches Shipping Weight: 1.1 pounds (View shipping rates
and policies) Customer Reviews:
Book Description
A master class in the art of persuasion, as taught by professors ranging from Bart Simpson to Winston Churchill, newly
revised and updated. The time-tested secrets taught in this book include Cicero's three-step strategy for moving an
audience to action, and Honest Abe's Shameless Trick for lowering an audience's expectations. And it's also replete with
contemporary techniques such as politicians' use of code language to appeal to specfic groups and an eye-opening
assortment of persuasive tricks, including the Eddie Haskell Ploy, the Belushi Paradigm, Stalin's Timing Secret, and the
Yoda Technique. Whether you're an inveterate lover of language books or just want to win a lot more anger-free
arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, erudite, and truly
enlightening, it not only teaches you how to recognize a paralipsis when you hear it, but also how to wield the weapons of
persuasion the next time you really, really, want to get your own way.