[ PDF ] Ebook Junior Writing Your Way Ahead In Advertising [Free Ebook]

[ PDF ] Ebook Junior: Writing Your Way Ahead In Advertising [Free Ebook]
Junior: Writing Your Way Ahead In
Advertising
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[ PDF ] Ebook Junior: Writing Your Way Ahead In Advertising [Free Ebook]

[ PDF ] Ebook Junior: Writing Your Way Ahead In Advertising [Free Ebook]
[ PDF ] Ebook Junior:
Writing Your Way
Ahead In Advertising
[Free Ebook]
Description
“Finally! A demonstration of ‘voice†and ‘idea†in simple, functional terms. His
dissection of writing craft is insightful. Chapters 2 and 3 should be required reading for every junior
writer.― —LAUREN RANKE, Director of Creative Recruiting, Wieden+Kennedy - Portland Â
“Compulsively readable. It feels more like a conversation than a book. The experience of being
a junior filtered through Kemenyâ€s recollections.― —DAVID KOLBUSZ, Chief Creative
Officer, Droga5 - London  'If my older and wiser brother were an ad book, these would be his
exact words. If heâ€d ask me to wash his filthy car every Sunday in exchange for his wisdom,
Iâ€d say 'No problem,' knowing I got the better end of the deal.' —PAUL MALMSTROM,
Creative Chairman and Co-Founder, Mother USA  “This book is so f*cking good. Super
charming, super smart, super funny. Almost makes me want to work in advertising again.―
—JUSTIN GIGNAC, CEO and Co-founder, Working Not Working Thomas Kemeny is a freelance
copywriter based in New York City and sometimes Los Angeles if the weather is right.He began as
an intern at Crispin Porter + Bogusky, and over the next decade learned everything he could at
Goodby, Silverstein & Partners and Mother New York.  Heâ€s won awards in The One Show,
Cannes Lions and Clio Awards. Heâ€s created campaigns for everything from Fortune 500
companies to startups. His work has been discussed in the New York Times, NPR, Vanity Fair and
a monologue on The Tonight Show. He has an equally impressive list of failures. Â Foreword
by:Jeff Goodby is Co-Chairman and Partner of Goodby, Silverstein & Partners. Jeff grew up in
Rhode Island and graduated from Harvard, where he wrote for the Harvard Lampoon. He
worked as a newspaper reporter in Boston, and his illustrations have been published in TIMEÂ
and Mother Jones. He began his advertising career at J. Walter Thompson before moving to
Ogilvy & Mather, where he met his mentor, Hal Riney. It was with Riney that Goodby learned his
reverence for surprise, humor, craft and restraint.  He also met a guy named Rich Silverstein at
Ogilvy & Mather. They founded GS&P in 1983. Since then, the two have won just about every
advertising award imaginable.