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Archetypes in Branding: A Toolkit for Creatives and
Strategists
BOOK DETAIL
Hardcover-spiral: 158 pages Publisher: HOW Books; Spi edition (September 13, 2012) Language: English
ISBN-10: 1440308187 ISBN-13: 978-1440308185 Product Dimensions: 9.8 x 1.5 x 10.8 inches Shipping
Weight: 2.9 pounds (View shipping rates and policies) Customer Reviews: 4.3 out of 5 stars54 customer
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Book Description
Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory
approach to brand development. Combined with a companion deck of sixty original archetype
cards, this kit will give you a practical tool to:Reveal your brand's motivations, how it moves in
the world, what its trigger points are and why it attracts certain customers.Forge relationships with
the myriad stakeholders that affect your business.Empower your team to access their creativity
and innovate with integrity. Readers will use this tool over and over again to inform and enliven
brand strategy, and to create resonant and authentic communications. For more information visit
www.archetypesinbranding.com.

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