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Archetypes in Branding: A Toolkit for Creatives and

Strategists

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Archetypes in Branding: A Toolkit for Creatives and

Strategists

BOOK DETAIL

Hardcover-spiral: 158 pages Publisher: HOW Books; Spi edition (September 13, 2012) Language: English

ISBN-10: 1440308187 ISBN-13: 978-1440308185 Product Dimensions: 9.8 x 1.5 x 10.8 inches Shipping

Weight: 2.9 pounds (View shipping rates and policies) Customer Reviews: 4.3 out of 5 stars54 customer

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Book Description

Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory

approach to brand development. Combined with a companion deck of sixty original archetype

cards, this kit will give you a practical tool to:Reveal your brand's motivations, how it moves in

the world, what its trigger points are and why it attracts certain customers.Forge relationships with

the myriad stakeholders that affect your business.Empower your team to access their creativity

and innovate with integrity. Readers will use this tool over and over again to inform and enliven

brand strategy, and to create resonant and authentic communications. For more information visit

www.archetypesinbranding.com.


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