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Breakthrough Thinking: A Guide to Creative Thinking and
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Breakthrough Thinking: A Guide to Creative Thinking and
Idea Generation
BOOK DETAIL
File Size: 26579 KB Print Length: 204 pages Publisher: HOW Books (June 23, 2014) Publication Date: June
23, 2014 Sold by: Amazon.com Services LLC Language: English ASIN: B00N59A5Q2 Text-to-Speech:
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Book Description
Harness your creative potential! Make no mistake; creative thinking is a skill. As with any skill, it
can be strengthened, honed and mastered. And just like any endeavor, mastery of creativity
requires thoughtful study and practice. This book gives you the tools you need to make creative
thinking a part of your approach to every aspect of your life. Breakthrough Thinking is a holistic
approach to creativity complete with industry examples from successful creative professionals
and some of the top creative organizations in business today. Within the pages of this timely and
comprehensive guide to idea generation and problem solving you'll find techniques and exercises
to help you:Develop critical understanding of concepts, theories and trends in creativityLearn how
to develop and apply creative concepts and strategies within today's competitive business
environmentBrainstorm, analyze and evaluate innovative ideas and solutionsEmpower your
team's creative processAnd much more Let Breakthrough Thinking be your guide and tap into
your creative potential today! "This book represents an important contribution to our growing
understanding of creativity in professional practice. Vogel's take on it from a variety of
perspectives and contexts is rich and rewarding." --W. Glenn Griffin, Ph. D., Associate Professor
of Advertising, The University of Alabama and co-author of The Creative Process Illustrated "A
resource not only for industry innovators, but also for academic mentors who aim to provide rich
learning environments for creative leaders of the future." --Joann M. Montepare, Professor of
Psychology, Lasell College

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