JUL-AUG Promo Book 2020 (PRINT READY)

PHOTO CREDIT: KEVIN.MURPHY
JULY | AUGUST 2020

KILLER.ANGEL
INCLUDES:
ANGEL.WASH 250ML
ANGEL.RINSE 250ML
KILLER.WAVES 150ML
Salon Cost: $38.00
Salon value: $60.00
SRP: $70.00
Item Code: MUDLD2196EA
THE.ANTIDOTE
INCLUDES:
YOUNG.AGAIN.DRY.CONDITIONER 250ML
FRESH.HAIR 100ML
Salon Cost: $18.00
Salon value: $29.00
SRP: $33.00
Item Code: MUDLD2183EA
2
JUL-AUG 2020

TOUCHABLY.SMOOTH
INCLUDES:
SMOOTH.AGAIN.WASH 250ML
SMOOTH.AGAIN.RINSE 250ML
TOUCHABLE 250ML
Salon Cost: $38.00
Salon value: $56.00
SRP: $70.00
Item Code: MUDLD2197EA
BLONDE.TINI
INCLUDES:
MAXI.WASH 250ML
BLONDE.ANGEL 250ML
STAYING.ALIVE 150ML
Salon Cost: $43.00
Salon value: $59.50
SRP: $79.00
Item Code: MUDLD2195EA
JUL-AUG 2020 3

Always ByYour Side
In light of the current COVID-19 crisis affecting our industry, we are
offering the following promotions to help support the RE.BOOT of
the salon business.
SAVE 15%
ON STYLING PRODUCTS
EASY.RIDER 100G
NIGHT.RIDER 100G
UN.DRESSED 100G
SUPER.GOO 100G
ROUGH.RIDER 100G
FREE.HOLD 100G
HAIR.RESORT 150ML
ANTI.GRAVITY 150ML
HAIR.RESORT SPRAY 150ML
ANTI.GRAVITY SPRAY 150ML
EVER.SMOOTH 150ML
MOTION.LOTION 150ML
FULL.AGAIN 150ML
KILLER.CURLS 200ML
KILLER.WAVES 150ML
POWDER.PUFF 14G
SESSION.SPRAY 337ML
FRESH.HAIR 250ML
BODY.BUILDER 350ML
DOO.OVER 250ML
BEDROOM.HAIR 235ML
SESSION.SPRAY FLEX 337ML
TOUCHABLE 250ML
YOUNG.AGAIN DRY CONDITIONER 250ML
4
JUL-AUG 2020

SAVE 20% ON ALL LITRES
ANGEL.WASH 1000ML
ANGEL.RINSE 1000ML
ANGEL.MASQUE 1000ML
HYDRATE-ME.WASH 1000ML
HYDRATE-ME.RINSE 1000ML
HYDRATE-ME MASQUE 1000ML
BALANCING.WASH 1000ML
PLUMPING.WASH 1000ML
PLUMPING.RINSE 1000ML
REPAIR-ME.WASH 1000ML
REPAIR-ME.RINSE 1000ML
RE.STORE 1000ML
YOUNG.AGAIN.WASH 1000ML
YOUNG.AGAIN.RINSE 1000ML
YOUNG.AGAIN.MASQUE 1000ML
STIMULATE-ME.WASH 1000ML
STIMULATE-ME.RINSE 1000ML
SMOOTH.AGAIN.WASH 1000ML
SMOOTH.AGAIN.RINSE 1000ML
BLONDE.ANGEL.WASH 1000ML
BLONDE.ANGEL 1000ML
AUTUMN.ANGEL 1000ML
COOL.ANGEL 1000ML
CRYSTAL.ANGEL 1000ML
SUGARED ANGEL 1000ML
STAYING.ALIVE 1000ML
UN.TANGLED 1000ML
ANTI.GRAVITY 1000ML
ANTI.GRAVITY.SPRAY 1000ML
HAIR.RESORT 1000ML
HAIR.RESORT SPRAY 1000ML
MOTION.LOTION 1000ML
SMOOTH.AGAIN 1000ML
JUL-AUG 2020 5

LAST CHANCE!
*Available only while quantities last*
BUY 3,
GET 1
FREE
TAKE ME WITH YOU: HYDRATE
CONTAINS (4) PREPACKS,
EACH CONTAINING:
HYDRATE-ME.WASH 250ML
HYDRATE-ME.RINSE 250ML
REUSABLE WATER BOTTLE
Salon Cost: $114.00
Salon Value: $152.00
Item Code: :KM JA20 DL1
SPRAY & PLAY: TEXTURE
CONTAINS (4) PREPACKS,
EACH CONTAINING:
SHIMMER.SHINE 100ML
HAIR.RESORT 40ML
Salon Cost: $54.00
Salon Value: $72.00
Item Code: :KM JA20 DL3
SPRAY & PLAY: PLUMPING
CONTAINS (4) PREPACKS,
EACH CONTAINING:
BODY.MASS 100ML
ANTI.GRAVITY 40ML
Salon Cost: $75.00
Salon Value: $100.00
Item Code: :KM JA20 DL4
6
JUL-AUG 2020

DRINK ME UP: REPAIR
CONTAINS:
REPAIR-ME.WASH 250ML
REPAIR-ME.RINSE 250ML
LEAVE-IN.REPAIR 100ML (TUBE)
BAMBOO MUG
Salon Cost: $40.00*
Salon Value: $61.00
Item Code: :KM JA20 DL5
NO FURTHER DISCOUNTS
DRINK ME UP: STIMULATE
CONTAINS:
STIMULATE-ME.WASH 250ML
STIMULATE-ME.RINSE 250ML
SHAVE CREME 100ML (TUBE)
BAMBOO MUG
Salon Cost: $34.50
Salon Value: $55.00
Item Code: :KM JA20 DL6
DRINK ME UP: SMOOTH.AGAIN
CONTAINS:
SMOOTH.AGAIN.WASH 250ML
SMOOTH.AGAIN.RINSE 250ML
SMOOTH.AGAIN 100ML (TUBE)
BAMBOO MUG
Salon Cost: $34.50
Salon Value: $55.00
Item Code: :KM JA20 DL7
JUL-AUG 2020 7

8
JUL-AUG 2020
KEVIN
THE SESSION
STYLIST
From working on set to backstage at
various Fashion Weeks across the globe,
Kevin has spent his career immersed in
the fashion world. With front row exposure
to what fashion trends are on the horizon,
he has a keen eye for how to channel that
direction and make it applicable in
the salon.
Colour is a critical element of fashion
and is the inspiration behind COLOR.ME’s
newest TONERS. CRYSTAL, GOLD and
LAVENDER are an extension of the looks
being seen on runways across the globe,
delivering timeless and sophisticated
colour with unparalleled shine for colour at
the forefront of fashion.

As an expansion to the brand’s existing range
of TONERS, the new shades are ideally suited
colour while leaving the hair in healthy, shiny
condition.
staples of the salon. I love using LAVENDER and
or red shades to create a unique long lasting
coolness. And I’m obsessed with the new GOLD.
TONER. I love using it with APRICOT to create a
new neo pop of colour or with CRYSTAL for a
Kate Reid,
DESIGN.DIRECTOR
PERFORMANCE
BASED PRODUCTS
Introducing the newest additions to the COLOR.
ME TONER category. Soft, shimmery and astonishingly
shiny, these newest hues are the perfect
complement for your colour service.
CRYSTAL
Shine enhancing TONER that can pastelise, crystalise or
dilute any tone while adding luminosity and shine.
GOLD
Add instant warmth with a golden glow! This new TONER
is suited for blondes, brunettes and even red heads for
brightening, refining or delivering a sun-kissed effect.
LAVANDER
Cool violet lavander effect used for counteracting unwanted
warmth or to add and enhance cool violet reflects.
INCLUDES:
2 – CRYSTAL.TONER
2 – GOLD.TONER
2 – LAVENDER.TONER
1 – UPDATED TONER SWATCH TAB
Salon Cost: $69.75
Salon Value: $93.70
Item Code: :CM JA20 DL1
JUL-AUG 2020 9

Always ByYour Side
In light of the current COVID-19 crisis affecting our industry, we are
offering the following promotions to help support the RE.BOOT of the
salon business
DOUBLE YOUR
COLOUR INVENTORY, INSTANTLY.
pH.D gives colourists the ability to transform permanent colour into a true no-lift, no-shift,
deposit-only colour, increasing service options while decreasing inventory.
For a limited time and while quantities last, we’ll help you get there!
INCLUDES:
30 tubes of COLOR.ME* (shade selection
can be modified)
20 volume CREAM ACTIVATOR
30 volume CREAM ACTIVATOR
Color Bowl (3)
Precision Colour Brush (3)
Sugarcane Bowl Liners (pack of 50)
pH.D Alkaline to Acid pH Transformer 95ml
10 volume LIQUID ACTIVATOR
Applicator Bottle
Mixing Sphere
Salon Cost: $375.00
Salon Value: $552.00
Item Code: :CM JA20 DL2
*NO FURTHER DISCOUNTS
*Shade selection includes 1ea of 4.0, 5.0,
6.0, 7.0, 8.0, 9.0, 10.0, 5.1, 6.1, 7.1, 8.1, 9.1, 10.1,
5.7, 6.7, 7.7, 5.8, 6.2, 5G, 6G, 9.81, 4.00, 5.00,
6.00, 7.00, 8.00, 9.00, Ice Toner, Jade Toner,
Rose Toner
10
JUL-AUG 2020

SAVE 20%
ON ALL COLOR.ME
LIGHTENERS
(excluding refill pouches)
POWDER LIGHTENER EXTRA-LIFT
POWDER LIGHTENER AMMONIA-FREE
FREESTYLE.LIGHTENER (pouch)
AMMONIA-FREE CREAM.LIGHTENER
CREAM.LIGHTENER
Salon Cost: $20.63 - $24.71/ea
Salon Value: $27.50 - $32.95/ea
*NO FURTHER DISCOUNTS
SAVE 20%
ON ALL COLOR.ME
ACTIVATORS &
COLOUR.ME SHADES
& TONERS
Salon Cost: $11.16/ea
Salon Value: $13.95/ea
*NO FURTHER DISCOUNTS
JUL-AUG 2020 11

NEW!
SUPER
CHARGE
YOUR
HAIR
SUN CATCHER
POWER C BOOSTING
LEAVE-IN CONDITIONER
Salon Cost: $23.00
SRP: $42.00
Code: ROSPSC119
BUY-IN PROMO
Includes:
4 – SUN CATCHER Power C
Boosting Leave-In Conditioner 119ml
8 – SUN CATCHER Deluxe Samples
Salon Cost: $85.00
Salon Value: $116.00
Code: :RCO JA20 DL1
4.2 OZ
Supercharge your hair with this
nourishing and protective leave-in
conditioner that helps soften, seal,
detangle and fight frizz. Can be used
on damp or dry hair, alone or layered
beneath styling products to optimize
their performance.
Good for: All hair types in need of
protective nourishment, light
holdand shine.
How to: Work through towel-dried hair
and style as usual. Re-apply as desired
for an added boost of moisture.
Fragrance: Stars Align
12
JUL-AUG 2020

SUPER GARDEN
CBD Shampoo & Conditioner
NEW!
A wellness-forward way to wash. Infused with
hemp-derived CBD, this shampoo + conditioner
instills a sense of calm and beautiful hair. Boasting
a unique blend of hydrating and invigorating
oils, it gently cleanses and imparts moisture
without weighing your hair down. The result
is beautifully soft, lustrous hair with enviable
balance.
Good for: All hair types looking for calm and
gentle conditioning.How to: Apply at mid-length
and work through from roots to ends.
Fragrance: Dark Waves
Salon Cost: $50.00/ea
Codes: ROSHSGNFR (shampoo)
ROCOSGNFR (conditioner)
*BACK BAR LITRES
Salon Cost: $25.00/ea
SRP: $47.00
Codes: ROSHSG177 (shampoo)
ROCOSG177 (conditioner)
BUY-IN PROMO
Includes:
5 – SUPER GARDEN CBD Shampoo 177ml
5 – SUPER GARDEN CBD Conditioner 177ml
1 – SUPER GARDEN CBD Shampoo NFR Litre (back bar)
1 – SUPER GARDEN CBD Conditioner NFR Litre (back bar)
Salon Cost: $250.00
Salon Value: $350.00
Code: :RCO JA20 DL2
JUL-AUG 2020 13

LET YOUR CURLS SHINE
THROUGH with R+Co’s Curl
Collection
GOOD FOR BENEFI T HOLD/MEMORY SHINE WEIGHT MOISTURE
Controlled hold or using
on dry hairfor piecey
holdand seperation.
No heavy buildup.
Supports and
controls hair like a
gel. Provides shine
+ flexible hold like
a wax.
Amplifying or holdingtexture
in curly hair. bouncy curls with-
Defines soft,
Creates lift and definition out flaking. Brings
for all otherhair types. control from root
to tip.
Second-day
textureand seperation
while retaining body.
Shapes curls +
creates body for
touchable waves.
Priming curly hair
for styling.
Shapes curls +
creates body for
touchable waves.
Blocks humidity,adds
moisture and noticeable
shine. Seals
hyrdration.
Designed to nourish
and define curls
without weighing
them down.
Color-treatedunder-hydratedor
coarse hair.
Enhancing +
defining the shape
of you curl.
Provides weightless
softening + conditioning
to achieve
light, natural and
authentic hair.
Tames frizz and adds
optimal nourishment
+ shine without
creating weight.
X
X
THE ULTIMATE CURL COLLECTION
Includes:
2 - MOTORCYCLE Flexible Gel
2 - FREEWAY Defining Spray Gel
2 - AIRCRAFT Pomade Mousse
3 - TWISTER Curl Primer
3 - TURNTABLE Curl Defining Cream
2 - ANALOG Cleansing Foam Conditioner
4 - CASSETTE Curl Shampoo 241ml
4 - CASSETTE Curl Conditioner 241ml
20 – Retail Bags
Salon Cost: $315.00
Salon Value: $444.50
Code: :RCO JA20 DL3
14
JUL-AUG 2020

THE GOOD
HAIR DAY SET
Includes:
1 – TELEVISION Perfect Hair Shampoo 241ml
1 – TELEVISION Perfect Hair Conditioner 241ml
1 – TELEVISION Perfect Hair Masque 147ml
1 – CENTERPIECE All In One Elixir Spray 147ml
Salon Cost: $63.75
Salon Value: $90.25
Code: :RCO JA20 DL4
PERFECT HAIR
COLLECTION
Includes:
6 – TELEVISION Perfect Hair Shampoo 241ml
1 – TELEVISION Perfect Hair Shampoo NFR Litre
6 – TELEVISION Perfect Hair Conditioner 241ml
6 – TELEVISION Perfect Hair Conditioner NFR Litre
4 – TELEVISION Perfect Hair Masque 147ml
4 – CENTERPIECE All In One Elixir Spray 147ml
20 – Retail Bags
20 – Assorted Deluxe Samples
(HIGH DIVE, WATERFALL, CROWN)
Salon Cost: $446.50
Salon Value: $609.50
Code: :RCO JA20 DL5
JUL-AUG 2020 15

CHANGES ARE COMING
ASP continues to impress with their commitment to
continued product innovation, and are we excited to get
their updated formulas fully stocked! In order to help us
get there faster we want to move through our existing
inventory, and are offering a limited time 25% discount
on all existing inventory of INFINITI Hair Color tubes
(including Toners, Metallics, bRed, Intensives & Satin).
SAVE 25%
on INFINITI Colour
*available only while quantities last*
NO FURTHER DISCOUNTS
These colour numbering changes will only take effect once the updated ASP comes into inventory (August) and will be
gradually implemented based on existing inventory movement (want to speed it up? See above!)
16
JUL-AUG 2020

Want a sneak peek at what will be
coming? Here it is!
VEGAN
FRIENDLY
NOW
$9.50
per tube
NEXT GENERATION TECHNOLOGY
Increased viscosity
Greater colour intensity
Simple to use
Ultimate condition & shine
EVEN BETTER COVERAGE
Longer-lasting results
No damage to cuticle
INFINITI
Introduction to Colour
25-shade Kit
b:RED & b:BROWN
10-shade Kit
INFINITI
Full Professional
139-shade Kit
NEW INFINITI INTRODUCTORY KITS
INFINITI
Professional Discovery
50-shade Kit
Toners & Metallic Toners
10-shade Kit
JUL-AUG 2020 17

SMOOTH ME
NOW TRIO
CONTAINS:
SMOOTH ME NOW Anti-Frizz Shampoo 300ml
SMOOTH ME NOW Anti-Frizz Conditioner 300ml
Styling Brush (Small)
Salon Cost: $25.00*
Salon Value: $37.50
Item Code: EADLD072
*no further discounts
LITRE SALE
SAVE 25% ON BELOW SHAMPOO &
CONDITIONER LITRES FROM
ELEVEN AUSTRALIA
I Want Body Volume Shampoo 1000ml
I Want Body Volume Conditioner 1000ml
Hydrate My Hair Moisture Shampoo 1000ml
Hydrate My Hair Moisture Conditioner 1000ml
Smooth Me Now Anti Frizz Shampoo 1000ml
Smooth Me Now Anti Frizz Conditioner 1000ml
Deep Clean Shampoo 1000ml
Salon Cost: $17.25/ea
Salon Value: $23.00/ea
18
JUL-AUG 2020

TREAT & TONE
SALON DEAL
CONTAINS:
6 – KEEP MY COLOUR Treatment Blonde 200ml
6 – Face Mask
1 – POS Display
10 – KEEP MY COLOUR Blonde Shampoo Sachet
10 – KEEP MY COLOUR Treatment Blonde Sachet
Salon Cost: $84.00
Salon Value: $126.00
Item Code: :EA JA20 DL1
HYDROGEL FACE MASK
FEATURES & BENEFITS
An ultra-rich soothing face mask using unique hydrogel technology
to soften and toneskin to create a hydrated glow. The gentle toning
qualities smooth skin for a luminous natural shine. A two-piece
application makes it easy to apply for full face coverage.
JUL-AUG 2020 19

ELEVEN x Melanie
Macilwain Digital Print
Travel Bag
INCLUDES THE BELOW ITEMS PACKED INTO A LIMITED
EDITION TRAVEL BAG ($18 VALUE):
Miracle Hair Treatment 125ml
Hydrate My Hair Moisture Shampoo 50ml
Hydrate My Hair Moisture Conditioner 50ml
Wash Me All Over Hand & Body Wash 50ml
Moisture Lotion Hand & Body Cream 50ml
Salon Cost: $33.00
Salon Value: $43.50
Item Code: EADLD073
BUY MORE
SAVE MORE
5 – ELEVEN x Melanie Macilwain Digital Print Travel Bag
5 – HYDRATE & GLOW Body Oil 60ml
Salon Cost: $125.00*
Salon Value: $255.00
Item Code: :ELVN JA20 DL2
*NO FURTHER DISCOUNTS
20 JUL-AUG 2020

3+1 ON SOME OF OUR FAVOURITES
(plus a bonus HYDRATE + GLOW Body Oil)
DRY SHAMPOO VOLUME PASTE
CONTAINS:
4 – Dry Shampoo Volume Paste 85g
1 – HYDRATE + GLOW Body Oil
Salon Cost: $37.50
Salon Value: $57.50
Item Code: ELVN JA20 DL3
SEA SALT TEXTURE SPRAY
CONTAINS:
4 – Sea Salt Texture Spray 200ml
1 – HYDRATE + GLOW Body Oil
EXTRA HOLD STYLING CLAY
CONTAINS:
4 – Extra Hold Styling Clay 85g
1 – HYDRATE + GLOW Body Oil
Salon Cost: $37.50
Salon Value: $57.50
Item Code: ELVN JA20 DL5
Salon Cost: $37.50
Salon Value: $57.50
Item Code: ELVN JA20 DL4
MAKE ME
SHINE SPRAY GLOSS
CONTAINS:
4 – Make Me Shine Spray Gloss 200ml
1 – HYDRATE + GLOW Body Oil
Salon Cost: $45.00
Salon Value: $67.50
Item Code: ELVN JA20 DL6
JUL-AUG 2020 21

22
JUL-AUG 2020

JUL-AUG 2020 23

24 JUL-AUG 2020

$40 $18 $28 $28 $18 $40
JUL-AUG 2020 25

Megix10
Megix10
Megix10
Swatch Book Express time saver Express innovator
• 24 Megixl0 color 3.50 oz
• Megixl0 Swatch Chart
• Developer liter (21v)
Salon Price $215.00
Salon Value $341.75
:MGX INT1
• 18 Megixl0 color 3.50 oz
• 2 Developer liter (12v. 21v)
• Manual
• Swatch chart
• Express kit
• Lift9 bleach 17.64oz
Salon Price $210.00
Salon Value $400.00
:MGX INT2
• 36 Megixl0 color 3.50 oz
• 5 Developer liter
• 1 Shampoo liter
• 1 Conditioner liter
• 2 Lift9 bleach 17.64oz
• Cape
• Apron
• 2 Tint kit
• Manual
• Swatch chart
• Express kit
Salon Price $435.00
Salon Value $725.00
:MGX INT3
Megix10
Express Revolution
• 108 Megixl0 color 3.50 oz
• 6 Developer liter (2 x 21v)
2 Shampoo liter
• 2 Conditioner liter
• 3 Lift9 bleach 17.64oz
• 2 Cape
• Apron
• 2 Tint kit
• Manual
• Swatch chart
• Express kit
Express kit includes: 2 Merchandising Easels I 3 Mirror Clings I Salon Finder
Social layouts & Video I Esse ntials Brochure
( Express Color Service Scheduling & Menu, Mixing Chart. FAQ )
Salon Price $900.00
Salon Value $1695.00
:MGX INT4
26
JUL-AUG 2020

It’s a New World,
with New Rules
Will you be ready?
megix|10 videos
The megix|10 video library is growing. Here are some
quick ways to familiarize yourself with it.
How to do 10 root touch-ups in a
day, without double booking.
(2:25)
Link
What colorists are saying
about megix|10. (1:13)
Link
Meet the megix|10 swatch book.
Shade ranges examined. (5:27)
Link
Megix|10 technical
overview. (5:24)
Link
Download megix|10 color chart
Link
JUL-AUG 2020 27

K-PAK to the
RESCUE
Powered by Joico’s SmartRelease liposome
technology that swoops in to repair, strengthen,
and protect hair precisely where it needs it, our
iconic K-PAK ® collection helps repair years of
visible damage and fight future breakage at
the same time. With just one use, distressed
tresses are rescued and restored to their
shining, healthy-looking glory.
Here’s Why You’ll Love It…
• Repairs years of visible damage *
• Instantly doubles hair strength **
• Boosts shine
• Improves elasticity & manageability
*When used with K-PAK RevitaLuxe
**Against combing breakage on damaged hair vs. a non-conditioning shampoo
Let’s Look Inside…
Keratin: A protective protein found naturally in hair,
actively seeks out damage and helps repair hair by
replacing lost proteins. for stronger, healthy-looking hair.
Guajava Fruit Extract: Packed with antioxidants
and Lycopene, known to help protect hair against UV
damage.
Evening Primrose Oil: A rich source of Omega-6 and
Gamma-Linolenic Acid, an essential fatty acid that helps
nourish hair back to health.
SAVE
K-PAK SALON OPENER
Kit Includes:
(3) K-PAK Shampoo, 300 mL
(3) K-PAK Conditioner, 250 mL
(3) K-PAK Reconstructor, 150 mL
(3) K-PAK Intense Hydrator, 250 mL
(3) K-PAK Revitaluxe, 150 mL
(3) K-PAK Revitaluxe, 500 mL
Salon Price: $286.09
Salon Value: $406.07
Item Code: JCDLJ16532
Receive FREE:
(2) K-PAK Shampoo, 1L
(2) K-PAK Conditioner, 1L
(1) K-PAK Tent Card
(1) K-PAK Product Info Sheet
(1) K-PAK Shelf Glorifier
(1) K-PAK Poster
28
JUL-AUG 2020

®
K-PAK
COLOR THERAPY
LOCK IN COLOR.
LET GO OF DAMAGE.
Need next-level color protection and the power of
K-PAK reconstruction? Formulated with African Manketti
and Argan oils and Joico’s SmartRelease liposome
technology, our K-PAK ® Color Therapy collection
helps lock in stunningly beautiful color vibrancy and
knock out hair damage in one powerful punch.
Here’s Why You’ll Love It…
• Maintains over 82% of haircolor for up to 8 weeks *
• Repairs & strengthens damaged hair **
• Instantly 9X stronger hair †
• Twice the shine ††
*When using K-PAK Color Therapy Shampoo and K-PAK Color Therapy Luster
Lock Multi-Perfector
**Against combing breakage on damaged hair vs. a non-conditioning shampoo
†Against combing breakage on damaged hair vs. a non-conditioning shampoo;
when using Luster Lock Treatment
††vs. untreated hair; when using K-PAK Color Therapy Luster Lock Glossing Oil
SAVE
29%
Kit Includes:
(3) K-PAK Color Therapy Shampoo, 300 mL
(3) K-PAK Color Therapy Conditioner, 250 mL
(3) K-PAK Color Therapy Luster Lock Treatment, 150 mL
(3) K-PAK Color Therapy Luster Lock Tub, 500 mL
(3) K-PAK Color Therapy Luster Lock
Multi-Perfector Spray, 200 mL
(3) New! K-PAK Color Therapy Luster Lock
Glossing Oil, 63 mL
Let’s Look Inside…
African Manketti Oil: A rich source of Vitamin E, nature’s
well-known environmental protection against fading.
Keratin: A protective protein found naturally in hair,
actively seeks out damage and helps repair hair by
replacing lost protein for stronger, healthier-looking locks.
Argan Oil: A powerhouse of Vitamin E, antioxidants, and
essential fatty acids that help deeply hydrate and nourish
hair.
K-PAK COLOR THERAPY
SALON OPENER
Salon Price: $298.69
Salon Value: $418.67
Item Code: JCDLJ16531
Receive FREE:
(2) K-PAK Color Therapy Shampoo, 1L
(2) K-PAK Color Therapy Conditioner, 1L
(1) K-PAK Color Therapy Tent Card
(1) K-PAK Color Therapy Product Info Sheet
(1) K-PAK Color Therapy Shelf Glorifier
(1) K-PAK Color Therapy Poster
JUL-AUG 2020 29

NEW
HYDRASPLASH
HYDRATION THAT WON’T
WEIGH YOU DOWN
Just a splash of Coconut Water-infused hydration
Hair looks replenished, shiny,a nd healthy
after just one use.
* When using HydraSplash Hydrating Shampoo, Conditioner, and
Replenishing Leave-In, or HydraSplash Shampoo and Gelée Masque
SAVE
36%
SEE HYDRATION IN A NEW LIGHT
NEW! HYDRASPLASH INTRO OFFER
Save with the purchase of each limited-time HydraSplash Try-Me Kit.
Purchase:
• (6) HydraSplash Shampoo, 300 ml
• (6) HydraSplash Conditioner, 250 ml
• (4) HydraSplash Hydrating Gelée Masque, 150 ml
• (4) HydraSplash Replenishing Leave-In, 100 ml
Receive FREE:
• (1) HydraSplash Hydrating Shampoo, Liter
• (1) HydraSplash Hydrating Conditioner, Liter
• (12) HydraSplash Quad Foils, 30 ml
• (1) HydraSplash Hydrating Gelée Masque, 150 ml
• (1) HydraSplash Replenishing Leave-In, 100 ml
• (1) ZeroHeat (Fine/Medium), 150 ml
• (1) HydraSplash Tent Card
• (1) HydraSplash Product Info Sheet
30 JUL-AUG 2020
Salon Price: $255.48
Salon Value: $399.39
Item Code: JCDLJ16434

NEW LOOK
Now with
SmartRelease Technology!
MOISTURE
tm
RECOVERY
Deeply quenches thick hair’s insatiable thirst all day.
Leaves strands with 2X the softness** + 3X less
prone to breakage***.
Hair looks instantly replenished, shiny, and healthy.
*When using Moisture Recovery Shampoo and Treatment Balm
**When using Moisture Recovery Shampoo and Conditioner vs. untreated, damaged hair
***When using Moisture Recovery Shampoo and Treatment Balm; against combing
breakage on damaged hair vs. a non-conditioning shampoo
SAVE
29%
DIVE INTO DEEP MOISTURE
NEW! MOISTURE RECOVERY INTRO OFFER
Save with the purchase of each limited-time Moisture Recovery Try-Me Kit.
Purchase:
• (5) Moisture Recovery Shampoo, 300 ml
• (5) Moisture Recovery Conditioner, 250 ml
• (3) Moisture Recovery Treatment Balm, 250 ml
Receive FREE:
• (1) Moisture Recovery Hydrating Shampoo, Liter
• (1) Moisture Recovery Hydrating Conditioner, Liter
• (1) ZeroHeat (Coarse/Thick), 150 ml
Salon Price: $159.52
Salon Value: $224.30
Item Code: JCDLJ16432
JOICO BUYER’S GUIDE NOVEMBER/DECEMBER 2019
JUL-AUG 2020 31

SAVE
45%
LITER DUOS ARE BACK!
Choose from:
• Moisture Recovery JCDLMRLD
• HydraSplash JCDLHSLD
• JoiFull JCDLJFLD
Salon Price: $30.35
Salon Value: $55.19
Special Retail Price: $50.59
Premium Liter Duos:
• K-PAK JCDLKPLD
• K-PAK Color Therapy JCDLKPCTLD
• Blonde Life JCDLBLLFLD
• Blonde Life Violet JCDLBLVTLD
Salon Price: $32.99 - $37.61
Salon Value: $59.99 - $68.39
Special Retail Price:
$54.99 - $62.69
SAVE
20%
SEE IT. FEEL IT. BELIEVE IT.
WITH DEFY DAMAGE
Choose from:
• Defy Damage Protective Shampoo, 300 mL JCSHDDPS300
• Defy Damage Protective Shampoo, 1L JCSHDDPS32
• Defy Damage Protective Conditioner, 250 mL JCCODDPC250
• Defy Damage Protective Conditioner, 1L JCCOPC32
• Defy Damage Protective Masque, 150 mL JCCODDPM150
• Defy Damage Protective Shield, 100 mL JCCODDPS100
• Defy Damage Pro Series 1, 150 mL JCCLDDPRO1150
• Defy Damage Pro Series 1, 350 mL JCCLDDPRO1350
• Defy Damage Pro Series 2, 150 mL JCCLDDPRO2150
• Defy Damage Pro Series 2, 500 mL JCCLDDPRO2500
32
Salon Price: $11.99 - $39.99
Salon Value: $14.99 - $49.99
Special Retail Price: $19.99 - $51.19
JUL-AUG 2020

SAVE
20%
SUMMER STYLER SALE
Choose from:
• Beach Shake Texturizing Finisher, 200 mL JCSEBCHS250
• Body Shake Texturizing Finisher, 200 mL JCSEBDS250
• Hair Shake Liquid Texturizer Finisher, 150 mL JCSEHS150
• Blonde Life Brightening Veil, 150 mL JCCOBLBV150
• HydraSplash Replenishing Leave-In, 100 mL JCCOHSLI100
• JoiFull Volumizing Styler, 100 mL JCSEJFVS100
• Defy Damage Protective Shield, 100 mL JCCODDPS100
• Zero Heat Air Dry Cremes (Fine/Medium), 150 mL JCSEZHFM150
• Zero Heat Air Dry Cremes (Coarse/Thick), 150 mL JCSEZHTC150
• Dream Blowout Cream, 200 mL JCSEDBO200
Salon Price: $7.67 - $13.43
Salon Value: $9.59 - $16.79
Special Retail Price: $12.79 - $22.39
SAVE
20%
A SPECIAL PRICE
ON EVERYTHING I·C·E
Choose from:
• Spiker Styling Glue, 150 mL JCSEDBO200
• Erratic Molding Clay, 100 mL JOSEE100
• Finisher Shaping Spray, 250 mL JCSPIF300
• Blast Spray Adhesive, 300 mL JOSEB284
Salon Price: $7.68 - $10.08
Salon Value: $9.59 - $12.59
Special Retail Price: $12.79 - $16.79
JUL-AUG 2020 33

Live #ABBAlancedLife
with us this summer!
25% off entire ABBA collection!
JULY-AUGUST PROMO
*applies to open stock only, not to be
combined with any other offers
or intro deals
34
JUL-AUG 2020

Item Code: BWSEIRST60
JUL-AUG 2020 35

ALURAM INTRO KITS
DAILY SHAMPOO &
CONDITIONER INTRO
SALON COST: $180.00
SALON VALUE: $322.50
CODE: ARDLDAILY
MOISTURIZING SHAMPOO &
CONDIITONER INTRO
SALON COST: $180.00
SALON VALUE: $322.50
CODE: ARDLMOISTURE
STYLING INTRO
SALON COST: $187.75
SALON VALUE: $289.50
CODE: ARDLSTYLE
36
JUL-AUG 2020

Includes:
2 12oz ROSE GOLD COLOR +
CLENDITIONER
2 12oz LIGHT PINK COLOR +
CLENDITIONER
2 12oz SILVER COLOR +
CLENDITIONER
2 12oz SILVER/BLUE COLOR +
CLENDITIONER
2 12oz MINT COLOR +
CLENDITIONER
1 ROSE GOLD COLOR +
CLENDITIONER LITER
1 LIGHT PINK COLOR +
CLENDITIONER LITER
1 SHELF TALKER Includes:
Salon Introductory Price: $125.00
Code: KCDLPASTEL
2 12oz PURPLE COLOR +
CLENDITIONER
2 12oz HOT PINK COLOR +
CLENDITIONER
2 12oz BLUE COLOR +
CLENDITIONER
2 12oz EMERALD COLOR +
CLENDITIONER
2 12oz TEAL COLOR +
CLENDITIONER
1 PURPLE COLOR +
CLENDITIONER LITER
1 CLENDITIONER LITER
1 SHELF TALKER
Salon Introductory Price: $125.00
Code: KCDLVIVID
Includes:
4 2oz GOLD TONING DROPS
4 2oz VIOLET TONING DROPS
1 COUNTER DISPLAY
Salon Introductory Price:
$100.00
Code: KCDLDROP
JUL-AUG 2020 37

LAST CHANCE SPECIALS...
AVAILABLE WHILE QUANTITIES LAST
*No additional discounts
BABYLISS
BABYLISS MINI FLAT
IRONS
BABYLISS
BABYLISS MIRACURL 3IN1 CURL-
ING MACHINE
SALON COST: $99.99
REGULAR VALUE: $169.99
DAELBABNTMC3C
CHOOSE FROM:
YELLOW DAELBLY137
ORANGE DAELBLO137
GREEN DAELBLG137
HOT DEAL: $16.99
REGULAR VALUE: $34.99
BABYLISS
BABYLISS 20/PC HOT ROLLERS
BABYLISS
CERAMIC 5/8" CURLING IRON
NOW ONLY: $49.99
REGULAR PRICE: $79.99
DAELAVTHBRUSH
HOT DEAL: $16.99
REGULAR VALUE: $34.99
DAELBABC58SC
BABYLISS
BABYLISS CERAMIC 1/2" CURLING IRON
HOT DEAL: $16.99
REGULAR VALUE: $34.99
DAELBABC50SC
BABYLISS
BABYLISS THERMAL BRUSH 1.5"
HOT DEAL: $39.99
REGULAR VALUE: $64.99
DAELBABR2337C
38
JUL-AUG 2020

BABYLISS
IONIC THERMAL BRUSH
SALON COST: $54.99
REGULAR VALUE: $89.99
DAELBABRPHBC
AVANTI
AVANTI AVCROC
FLAT IRON / ATURBO
HAIRDRYER COMBO
SALON COST: $159.99
REGULAR VALUE: $269.98
DADLAVCOMBOPPC
BABYLISS
STEELFX HAIR DRYER
/ SINGLE FOIL SHAVER
COMBO
SALON COST: $139.99
REGULAR VALUE: $249.98
DAELSTEELFXPP
BABYLISS
PRO HAIR DRYER
DRYER / HOT STYLER
COMBO
SALON COST: $79.99
REGULAR VALUE: $129.98
DADLBAB3STYLE
BABYLISS
THERMAL ION HOT BRUSH
SALON COST: $19.99
REGULAR VALUE: $79.99
DAELBABNT100HC
BABYLISS
POINTED BARREL
CURLING IRON 1"
SALON COST: $39.99
REGULAR VALUE: $59.99
DAELBABC100TB
AVANTI
MINI CONICAL CURLING WAND
SALON COST: $19.99
REGULAR VALUE: $28.99
DAELAFRCON226
AVANTI
MINI FLAT IRON
SALON COST: $19.99
REGULAR VALUE: $28.99
DAELAFRFLAT161
JUL-AUG 2020 39

For a full listing of our digital education offerings, please contact your Salon Consultant
JULY 2020
MONDAY JULY 6th
BRAND: ASP (Affinage)
CLASS: AFFINAGE UPDATE NEW TECHNOLOGY
AND PRODUCT ADDITIONS
TIME: 11:00am EST (1.5 hrs)
WITH: DIRECTOR OF EDU LLSS LISA BREMNER
TUESDAY JULY 7th
BRAND: ELEVEN AUSTRALIA
CLASS: ELEVEN PRODUCT RELAUNCH
TIME: 6:30pm EST (1.5 hrs)
WITH: DIRECTOR OF EDU NORTH
AMERICA CATIE HANSON
MONDAY JULY 13th
BRAND: COLOR.ME
CLASS: REFINING: SHADES, TONERS & pH.D
TIME: 10:00am EST (1.5 hrs)
WITH: COLOR.MASTER JAN PATANAO
TUESDAY JULY 14th
BRAND: ABBA
CLASS: ALL ABOUT ABBA
TIME: 7:00pm EST (1.5 hrs)
WITH: DENISE SHEDRICK
SUNDAY JULY 19th
BRAND: MEGIX10
CLASS: MEGIX10 INTRODUCTION
TO 10 MINUTE COLOR
TIME: 11:00am EST (1.5 hrs)
WITH: DIRECTOR OF EDU LLSS LISA BREMNER
MONDAY JULY 20th
BRAND: NEUMA
CLASS: PERFORMANCE WITHOUT SACRIFICE
TIME: 1:00pm EST (1.5 hrs)
WITH: LES HAVERTY
SUNDAY JULY 26th
BRAND: JOICO
CLASS: POWER HOUR YOUTH LOCK
TIME: 12:00pm EST (1 hour)
WITH: MEGAN NIVENS
TUESDAY JULY 28th
BRAND: KEVIN.MURPHY
CLASS: LEARN.ME PRODUCTS
TIME: 6:30pm EST (2 hrs)
WITH: PLATINUM KEY JACKIE SPITERI
Now that everyone is back to work and navigating a “NEW NORMAL” in salons, we at Liquid Luxuries feel it is more
important than ever to offer our EDUCATION to our stylists and salons in a very easy, flexible and time conscious
way. In order to do this we have established a full calendar of events through DIGITAL EDUCATION - we have been
careful to host events on various days of the week, making it easy for Salon Owners and Stylists, to be able to take
advantage of classes at their own convenience - whether it be from your salon or from the comfort of your home,
grab a coffee and a seat and join us for the continued support and growth through our manufacturer
partners that you have become accustomed to.
We look forward to seeing you soon - if you have any questions please contact your Salon
Consultant or myself directly @ lisab@tbbs.ca
Lisa Bremner | Director of Education - Liquid Luxuries
WE APOLOGIZE FOR ANY ERRORS. WE ARE NOT RESPONSIBLE FOR PRINTING, TYPOGRAPHICAL OR ILLUSTRATION ERRORS. OFFERS ARE VALID UNTIL
AUGUST 31st, 2020 OR WHILE QUANTITIES LAST. WE RESERVE THE RIGHT TO LIMIT QUANTITIES. PRICES SUBJECT TO CHANGE WITHOUT NOTICE.