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Just My Type: A Book About Fonts
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Just My Type: A Book About Fonts
BOOK DETAIL
Paperback: 384 pages Publisher: Avery; Reprint edition (September 4, 2012) Language: English ISBN-10:
1592407463 ISBN-13: 978-1592407460 Product Dimensions: 5.4 x 0.8 x 8.2 inches Shipping Weight: 10.4
ounces (View shipping rates and policies) Customer Reviews:
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Book Description
A delightfully inquisitive tour that explores the rich history and the subtle powers of fonts. Fonts
surround us every day, on street signs and buildings, on movie posters and books, and on just
about every product that we buy. But where do fonts come from and why do we need so many?
Who is behind the businesslike subtlety of Times New Roman, the cool detachment of Arial, or
the maddening lightness of Comic Sans (and the movement to ban it)? Simon Garfield embarks
on a mission to answer these questions and more, and reveal what may be the very best and worst
fonts in the world. Typefaces are now 560 years old, but we barely knew their names until about
twenty years ago, when the pull-down font menus on our first computers made us all the gods of
type. Beginning in the early days of Gutenberg and ending with the most adventurous digital
fonts, Garfield unravels our age old obsession with the way our words look. Just My Type
investigates a range of modern mysteries, including how Helvetica took over the world, what
inspires the seemingly ubiquitous use of Trajan on bad movie posters, and what makes a font look
presidential, male or female, American, British, German, or Jewish. From the typeface of
Beatlemania to the graphic vision of the Obama campaign, fonts can signal a musical revolution
or the rise of an American president. This book is a must-read for the design conscious that will
forever change the way you look at the printed word.

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