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Business Market Management: Understanding, Creating, and
Delivering Value (3rd Edition)
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Business Market Management: Understanding, Creating, and
Delivering Value (3rd Edition)
BOOK DETAIL
Hardcover: 496 pages Publisher: Pearson; 3 edition (June 15, 2008) Language: English ISBN-10:
0136000886 ISBN-13: 978-0136000884 Product Dimensions: 7.1 x 1.2 x 9.3 inches Shipping Weight: 1.9
pounds Customer Reviews: 3.3 out of 5 stars10 customer ratings
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Book Description
Anderson builds the book around a framework of understanding, creating, and delivering value.
Viewed from an international perspective—rather than a purely American one—Business Market
Management draws upon best business practices, allowing readers to understand cultural and
regional differences. Topics include: market sensing, understanding firms as customers, crafting
market strategy, managing market offerings, business channel management, gaining customers,
and sustaining reseller and customer relationships. For marketing directors, marketing managers,
employees in marketing departments, customer service representatives, and owners/managers of
firms, international or American.
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