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Business Market Management: Understanding, Creating, and

Delivering Value (3rd Edition)

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Business Market Management: Understanding, Creating, and

Delivering Value (3rd Edition)

BOOK DETAIL

Hardcover: 496 pages Publisher: Pearson; 3 edition (June 15, 2008) Language: English ISBN-10:

0136000886 ISBN-13: 978-0136000884 Product Dimensions: 7.1 x 1.2 x 9.3 inches Shipping Weight: 1.9

pounds Customer Reviews: 3.3 out of 5 stars10 customer ratings

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Book Description

Anderson builds the book around a framework of understanding, creating, and delivering value.

Viewed from an international perspective—rather than a purely American one—Business Market

Management draws upon best business practices, allowing readers to understand cultural and

regional differences. Topics include: market sensing, understanding firms as customers, crafting

market strategy, managing market offerings, business channel management, gaining customers,

and sustaining reseller and customer relationships. For marketing directors, marketing managers,

employees in marketing departments, customer service representatives, and owners/managers of

firms, international or American.


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