December 2011 - Mornington Peninsula Business Online
December 2011 - Mornington Peninsula Business Online
December 2011 - Mornington Peninsula Business Online
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Contacts<br />
Shane Murphy,<br />
Manager Economic Development<br />
Ph: (03) 5950 1843<br />
E: shane.murphy@mornpen.vic.gov.au<br />
Tania Treasure,<br />
Team Leader<br />
Ph: (03) 5950 1845<br />
E: tania.treasure@mornpen.vic.gov.au<br />
Gillian Stewart,<br />
Rural <strong>Business</strong> Offi cer<br />
Ph: (03) 5950 1833<br />
E: gillian.stewart@mornpen.vic.gov.au<br />
Kerri Polites,<br />
Project Offi cer<br />
Ph: (03) 5950 1842<br />
E: kerri.polites@mornpen.vic.gov.au<br />
Karen Gibbons,<br />
Project Offi cer<br />
Ph: (03) 5950 1855<br />
E: karen.gibbons@mornpen.vic.gov.au<br />
Bianca Lord,<br />
Project Offi cer<br />
Ph: (03) 5950 1841<br />
E: bianca.lord@mornpen.vic.gov.au<br />
Economic Development Unit<br />
<strong>Mornington</strong> <strong>Peninsula</strong> Shire<br />
Private Bag 1000<br />
Rosebud 3939<br />
F: (03) 5950 1840<br />
E: business@mornpen.vic.gov.au<br />
www.mornpen.vic.gov.au and<br />
www.mpbonline.com.au<br />
Thursday evening, October 20 saw over 200 guests attend the inaugural<br />
presentation evening at the <strong>Mornington</strong> Racing Club for the Frankston and<br />
<strong>Mornington</strong> <strong>Peninsula</strong> Excellence in <strong>Business</strong> Awards <strong>2011</strong>. Host council,<br />
<strong>Mornington</strong> <strong>Peninsula</strong> Shire’s Mayor Cr Graham Pittock opened the evening<br />
where all category fi nalists, winners and the overall winner were announced.<br />
The awards sought to encourage and acknowledge business excellence and<br />
the important role the business community plays within the municipalities of<br />
Frankston City and <strong>Mornington</strong> <strong>Peninsula</strong> Shire. Over 70 businesses entered<br />
the awards, showcasing a vast array of industries across both councils making it<br />
extremely diffi cult for judges to shortlist and determine overall winners. Michael<br />
Curtain of the Small <strong>Business</strong> Mentoring Service said six judges, including himself,<br />
were impressed with the nominees’ endless passion and commitment to their<br />
work and their community.<br />
‘‘We went for an hour and were lucky to get away in an-hour-and-a-half. All of us<br />
felt privileged to meet these businesses and be involved in the awards.’’<br />
All category fi nalists received a cash prize of $1000 and the overall winner received<br />
$5000.<br />
A special award was presented by both Mayors to an upcoming business to<br />
recognise their potential. The winners: Nicky’s Art/Happy Hero (Frankston City<br />
Council) and Learn2Jog (<strong>Mornington</strong> <strong>Peninsula</strong> Shire) received $500 and four<br />
sessions with a business mentor from the Small <strong>Business</strong> Mentoring Service.<br />
<strong>Mornington</strong> <strong>Peninsula</strong> Shire Mayor Graham Pittock said it’s important for the local<br />
Councils to work together to achieve common outcomes, such as the holding of<br />
these awards.<br />
“We see these awards as helping to encourage innovation, business excellence,<br />
continual improvement and good corporate citizenship for the local businesses<br />
within the Frankston and <strong>Mornington</strong> <strong>Peninsula</strong> area.<br />
Recognition from the business community is greatly valued amongst your own<br />
community and its peers - as I well know - being a business owner myself, so I<br />
sincerely congratulate all entrants, fi nalists and winners,” he said.<br />
Retail<br />
category<br />
winners -<br />
Austplant<br />
Nursery<br />
<strong>Peninsula</strong> Prospects <strong>December</strong> <strong>2011</strong> Page 1
<strong>Peninsula</strong> Prospects <strong>December</strong> <strong>2011</strong> Page 2
<strong>Peninsula</strong> Space for Short article.... Film ? Festival<br />
Rosebud’s former Broadway cinema roared back to life with<br />
the inaugural <strong>Peninsula</strong> Short Film Festival [PSFF]. 500 cinema<br />
patrons, who came from across Melbourne and interstate were<br />
entranced with a variety of short fi lms from all genres.<br />
Over 100 entries were submitted, and of the top ten fi nalists<br />
seven were <strong>Mornington</strong> <strong>Peninsula</strong> entrants. Themes covered<br />
comedy, environment, mental health, modern life, living in a<br />
marginalised world, and social media. The standard of entries was<br />
sensational and augurs well for future contributions.<br />
The organisers of the PSFF have big plans for the event in<br />
future years and the <strong>Business</strong> Development Team will be again<br />
supporting the organisers in their quest. The Film Festival fulfi ls<br />
a key date in the Shire’s events calendar that will hopefully<br />
grow into a nationally recognised event. Secondly, the PSSF will<br />
encourage budding fi lm makers, writers, producers and directors<br />
into the entertainment arena. This is an industry with great<br />
potential and there is opportunity for new entrants to make a<br />
mark even on the international stage.<br />
Jayco Herald Sun Tour<br />
The MPS sponsored the Queens Stage of this year’s Jayco Herald<br />
Sun Tour cycle race from Sorrento to Arthurs Seat. The gruelling<br />
134 kilomtre race included 3 ascents of Arthurs Seat and this<br />
proved to be a decisive stage of the race and it is an ideal site to<br />
create a special major event..<br />
The carnival atmosphere on Arthurs Seat was fantastic with<br />
several thousand spectators lining the hill just like its famous big<br />
brother Alpes d’eus of the Tour de France. SBS2 covered the<br />
race live with direct feed throughout Australia into New Zealand<br />
and Asia. The social Blog Sites were absolutely enthusiastic about<br />
the event and we hope to create the Mt Panorama of Cycling on<br />
Arthurs Seat. The JHST will emerge as Australia’s pre-eminent<br />
stage cyle race and more importantly be an attractor for cyclist<br />
tourism, an emerging high yied tourism market segment.<br />
Just like the Tour de France, thousands of cyclists will precede, or<br />
follow the route and these cycling tourists are high yield tourists<br />
who will stay in the region and purchase our local produce.<br />
The major winners in the fi rst year were:<br />
1st IPhone Warfare by George & Luke Arnold<br />
2nd Go, Go, Go by Frank Magree<br />
3rd Kevin Is by Matt Mirams<br />
Film buffs, students, families and the general public joined<br />
celebrity judges including Samuel Johnson, Lachy Hulme, David<br />
Reyne, Nash Edgerton, Kaarin Fairfax, Sally Ballieu and John<br />
Molloy to view the 10 shorts selected as fi nalists, with the<br />
winning entry Iphone Warfare by George and Luke Arnold<br />
winning the overall $3,000 prize.<br />
To complement the event the SBS coverage highlighted the<br />
regions attractions surrounding the race route, and the Tourism<br />
Team were responsible for organising the commentary. Many<br />
positive testimonials have been received about the TV coverage<br />
and commentary.<br />
The start of the race in Sorrento became a part of the weekend<br />
festival, and there is great potential to showcase the famous<br />
village in conjunction with the JHST.<br />
Congratulations to all the organisers, Hinterland Tourism<br />
Association for running the Scarecrow Festival, Sorrento<br />
Chamber of Commerce and Beachside Tourism Association for<br />
making the inaugural event such a success and for establishing<br />
the platform to build the event. The pictures clearly show the<br />
family friendly atmosphere that everyone helped to create and<br />
next year will be even better.<br />
<strong>Peninsula</strong> Prospects <strong>December</strong> <strong>2011</strong> Page 3
BUILDING THE CONFERENCE, MEETINGS<br />
AND BUSINESS EVENTS MARKET FOR<br />
MORNINGTON PENINSULA<br />
The <strong>Mornington</strong> <strong>Peninsula</strong> region has strong appeal as a<br />
conferencing or business events region. Our region’s proximity<br />
to Melbourne as well as the diversity of stunning landscapes<br />
and tourism product offers a perfect solution for companies<br />
seeking to stage a memorable event. Conferences and business<br />
events are typically held mid week and outside the peak<br />
season, often overnight. This market, then, has huge potential<br />
for local tourism businesses wishing to boost occupancy<br />
without impacting their normal peak season visitation trends.<br />
Over the past year, <strong>Mornington</strong> <strong>Peninsula</strong> Tourism has engaged<br />
industry on a journey to assess the true potential of the<br />
business events market for this region. In late 2010, MPT<br />
formed a Steering Group to identify:<br />
• Current markets for conferencing and business<br />
events;<br />
• Current trends in group size and venue facilities<br />
catering to this market;<br />
• Likely impacts on this market in immediate future;<br />
• Challenges faced by providers of conferencing and<br />
business events;<br />
The Steering Group also carried out a regional research trip<br />
and site visit to determine similar operations in the Bellarine /<br />
Geelong /Surf Coast area and conducted interviews with local<br />
operators over there and with Geelong Otway Tourism staff.<br />
The Steering Group consisted of some Councillors, Council<br />
Staff and MPT Board members – ably led by David Breadmore<br />
of BST Consulting.<br />
Attendees at the workshop during a breakout session<br />
After this 3-phase study, the Steering Group arrived at some<br />
recommendations to more effectively target this important<br />
<strong>Business</strong> Events and Conferencing Market. Findings were then<br />
shared at a Forum with member MPT businesses working in<br />
this important sector. The group voted to continue to meet as<br />
a group in order to develop a 3 Year <strong>Business</strong> Events Strategy<br />
for the <strong>Mornington</strong> <strong>Peninsula</strong> region. Mary Maddock was<br />
engaged as facilitator to to lead the group in discussion to<br />
determine priorities for the Strategy.<br />
On October 18th, 25 tourism business representatives<br />
attended the fi rst of two workshops to design the strategy.<br />
The group identifi ed three key goals:<br />
• To grow demand by collaborating to motivate and<br />
convert <strong>Business</strong> Events demand across the region;<br />
• To collaborate to generate greater yield and dispersal<br />
across our region.<br />
• To build on the <strong>Mornington</strong> <strong>Peninsula</strong>’s reputation as<br />
the preferred business events destination through our<br />
customer service.<br />
The next step is to translate this vision into a three year<br />
Action Plan with clear priorities for Year 1. To this end, the<br />
group will attend a follow up workshop on 9 November.<br />
Workshop facilitator working through key goals<br />
<strong>Peninsula</strong> Prospects <strong>December</strong> <strong>2011</strong> Page 4
Caroline Chisholm<br />
Education Foundation<br />
In a joint venture between Montalto winery and Chisholm<br />
<strong>Mornington</strong> <strong>Peninsula</strong>, a six course meal matched with wine<br />
was served to fi fty guests, in support of the Caroline Chisholm<br />
Education Foundation.<br />
Featuring a menu of duck, wallaby, barramundi and scallops,<br />
Montalto Chef Barry Davies was assisted in the kitchen by<br />
Chisholm Hospitality fi rst year apprentices and VETiS/VCAL<br />
students.<br />
The ‘Front of House’ students were predominantly from the<br />
Dromana Specialist School, and they have now completed the<br />
Certifi cate II in Hospitality, the other students were also VETiS/<br />
VCAL.<br />
Angus Hooker, from <strong>Peninsula</strong> Bulk Meats, who supplied and<br />
sponsored the meat for the event, said “What the students<br />
achieved was amazing, the food and service were excellent,<br />
and we are extremely happy to be able to support our local<br />
students with their education and experiences”<br />
SMALL LANDHOLDER NETWORKS<br />
The Shire is working with our local rural communities to develop a Small Rural Landholder Network (SRLN) on the peninsula.<br />
Small landholders on the peninsula have been recognised as a distinct group of land users with specifi c needs in terms of<br />
agriculture and landscape management and the region has been identifi ed as having the capacity to obtain both high yielding<br />
and quality produce.<br />
The aim of this Network is to provide communication and information support to small agricultural businesses on the<br />
peninsula. The Network will be utilised to communicate relevant and timely agricultural technical information and fi eld-based<br />
learning activities with the view to promoting best practice in land management.<br />
Gillian Stewart, the Shire’s Rural <strong>Business</strong> Offi cer, said initial feedback indicates that people are really keen to learn more about<br />
relevant agricultural production issues. “We have found although some producers are on a small holding, they want to improve<br />
their management practices and general knowledge. “Providing opportunities to interact with other local landholders is an<br />
extremely valuable process. Sharing practical experience and having support and a connected region will identify cooperative<br />
opportunities to market peninsula produce,” she said.“Agribusiness provides the foundation for sustainable land management<br />
practices and provides the opportunities for value-adding industries to operate in conjunction with agricultural activities,<br />
thereby further diversifying the economic base of the region,” added Gillian.<br />
The Shire would like to encourage the agribusiness community to register an interest in joining this Network.<br />
For more information, please contact:<br />
Gillian Stewart Rural <strong>Business</strong> Offi cer on:<br />
03 5950 1833 or agriculture@mornpen.vic.gov.au<br />
Hospitality trainer, Jan Watson, who coordinated the evening<br />
said, “The mood in the restaurant was vibrant, the guests,<br />
students and staff were all extremely happy. On the night 2<br />
students were offered employment - a fabulous outcome. The<br />
<strong>Mornington</strong> <strong>Peninsula</strong> Shire also surprised the staff and guests<br />
with a $500 scholarship donation for CCEF, however, the<br />
biggest winners will be the recipients of scholarships from the<br />
monies raised – approximately $4,000”.<br />
Jan added, “Without the hard work of the staff from this<br />
campus, the night would not have been possible”<br />
Students were also presented with a ‘certifi cate of<br />
participation’ from Montalto Chef Barry Davies at the end of<br />
the evening.<br />
<strong>Peninsula</strong> Prospects <strong>December</strong> <strong>2011</strong> Page 5
Building approvals on the<br />
<strong>Mornington</strong> <strong>Peninsula</strong><br />
Residential<br />
<strong>December</strong> 2010 March <strong>2011</strong> September <strong>2011</strong><br />
No $ No $ No $<br />
Urban* 630 94,605,943 410 90,110,683 472 84,485,634<br />
Rural** 117 25,671,087 70 13,841,540 93 14,119,331<br />
TOTAL 747 120,277,030 480 103,952,223 565 98,604,965<br />
*The Urban area includes: Blairgowrie, Dromana, Hastings, McCrae, <strong>Mornington</strong>, Mt Eliza,<br />
Mt Martha, Portsea, Rosebud, Rosebud West, Rye, Safety Beach, Somerville, Sorrento, &<br />
Tootgarook.<br />
**The Rural area includes: Arthurs Seat, Balnarring, Baxter, Bittern, Boneo, Cape Schanck,<br />
Crib Point, Fingal, Flinders, Main Ridge, Merricks, Moorooduc, Point Leo, Red Hill, St<br />
Andrews, Shoreham, Somers, Tuerong & Tyabb.<br />
IN the NEWS...<br />
Early in 2012 the Economic Development Unit will be reassessing the<br />
content and the overall look of the <strong>Peninsula</strong> Prospects Newsletter.<br />
From all of us in the<br />
Economic Development Unit, we wish<br />
you a Merry Christmas and a safe and<br />
prosperous 2012.<br />
Cheers!<br />
Non - Residential<br />
We will be calling upon businesses for feedback, input and ideas on how the<br />
newsletter can work better for YOU and businesses on the <strong>Peninsula</strong>.<br />
Sector March <strong>2011</strong> September <strong>2011</strong><br />
$ $<br />
Hotels 40,900 0<br />
Shops 700,500 3,802,270<br />
Offi ces 268,274 519,948<br />
Factories 471,956 2,559,188<br />
Education 4,646,280 0<br />
Religious 0 0<br />
Health 0 690,000<br />
Entertainment 0 4,153,865<br />
Aged Care 143,300 934,200<br />
Miscellaneous 12,066,632 6,617,037<br />
TOTAL 18,337,842 19,276,508<br />
<strong>Business</strong>ess will be contacted in the new year, however should you have any suggestions to<br />
make now, please feel free to email them to business@mornpen.vic.gov.au<br />
At Council’s Annual General Meeting held Monday 5 October, Cr Frank<br />
Martin (Red Hill Ward) – pictured left with his wife Dianne, was elected<br />
<strong>Mornington</strong> <strong>Peninsula</strong> Shire Mayor for 2012. with Cr Anne Shaw (Balcombe<br />
Ward) elected Deputy Mayor.<br />
Congratulations to both Cr Martin and Cr Shaw on thier elected positions<br />
and we wish them well for 2012.<br />
<strong>Peninsula</strong> Prospects <strong>December</strong> <strong>2011</strong> Pag Page 6