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Rhetoric in Popular Culture
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Rhetoric in Popular Culture
BOOK DETAIL
Paperback: 344 pages Publisher: SAGE Publications, Inc; Fourth edition (January 28, 2014) Language:
English ISBN-10: 1452203466 ISBN-13: 978-1452203461 Product Dimensions: 7.8 x 0.8 x 9.2 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies) Customer Reviews:
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Book Description
The Fourth Edition of Barry Brummett’s Rhetoric in Popular Culture provides readers with indepth
insight into the techniques of rhetorical criticism to analyze the full spectrum of
contemporary issues in popular culture. From movies, magazines and advertisements, to social
networking sites, music videos and television shows, Dr. Brummett presents key rhetorical
concepts and applies them with critical analysis to a variety of exciting examples drawn from
today′s popular culture. Moving from theory to practice throughout the text, Brummett links
concepts in an easy-to-understand way. Rhetoric in Popular Culture covers the concept rhetoric,
itself, as well as its place and dynamic change in history, and offers methods to effectively
employ rhetorical criticism in daily life. The new edition includes pertinent critical essays and
case studies that show readers how the critical methods discussed can be used to study the hidden
rhetoric of extended texts, and more.

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