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Art Direction Explained, At Last!
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Art Direction Explained, At Last!
BOOK DETAIL
Paperback: 256 pages Publisher: Laurence King Publishing (September 16, 2009) Language: English ISBN-
10: 1856696243 ISBN-13: 978-1856696241 Product Dimensions: 9.2 x 1 x 10.2 inches Shipping Weight:
2.5 pounds Customer Reviews:
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Book Description
This book is a highly informative, highly entertaining introduction to what art direction is and
what art directors do. Written by two of the world's leading experts on the subject, it covers the
role of art director in numerous environments, including magazines and newspapers, advertising,
corporate identity, museums, and publishing. It also provides an insight into what makes a
successful art director, what an art director actually does all day, what makes things go right, and
what makes things go wrong. Alongside perspectives on typography, illustration, and
photography, there are case studies of successful art direction in different spheres, from
McSweeney's to Vier5's web design. The authors have also invited pre-eminent international art
directors to interpret their roles in special sections of the book that they have art directed
themselves. The result is an impressive, enlightening, and often very funny diversity of
perspectives and approaches. Clearly written, including a glossary of handy art director sayings,
an "art director test," and more, Art Direction Explained, At Last! will provide students with
insights into the world of art direction and professionals with a perceptive overview of their
profession.

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