Think Wisely, Spend on Digital Marketing Now | KRV Guru Digital Marketing Agency

Think Wisely, Spend on
Digital Marketing Now.

• Industries are going through a difficult phase
now. COVID has impacted badly on every
industry. Be it a small company or even an
enterprise, everyone is facing issues with the
current situation. Most of the companies have
started lay off process. 38% of companies
believe they may have to lay off the workers.
Some of the companies are focusing on
cutting down the cost through salaries,
Unnecessary travel expense etc. Businesses
are operating on a minimal processing cost.
No one knows when this pandemic is going to
over and everything will be back to normal. So,
business owners are in dilemma of how to
move further? And How permanent are these
changes? 2

• Marketers are focusing on short term & long
terms strategies. But this pandemic has taught
us the importance of “Online presence” for a
business. Digital Marketing is the new normal.
The physical events like conferences, events &
sports activities are not possible now. The
offline branding activities like hoarding,
Standees, Metro advertisements etc. will add
an additional cost to your business. Chances
of getting the results from these are
exceptionally low. As most of the companies
have asked and are asking their employees to
work from home. And the weapon to fight with
corona is to stay at home and follow the
physical distancing norms. So, reaching your
target audience with offline branding is a tough
call rather it would be easier to reach them
through Digital Marketing.
3

As the consumers are staying at home and spending most of their time with mobile
phone or by watching movies over the online streaming platforms or through online
channels like YouTube. As per the research, the average usage of social media by the
users have increased by 4.5 hrs. Customers are spending more time on social media
channels like Instagram, Twitter, Facebook, YouTube etc. and some of them are
learning new courses & skills on the online platforms like Udemy. Students are taking
their classes through online media; Schools are now planning to start delivering
lectures through online media. So, this shows that there is a shift of customer
presence from offline to online.
A study of 25,000 consumers across 30 markets showed engagement increasing 61%
over normal usage rates. Messaging across Facebook, Instagram and WhatsApp has
increased 50% in countries hardest hit by the virus. Twitter is seeing 23% more daily
users than a year ago. (Source: Forbes).
As per research, 41% of the companies have already increased their marketing activities
through online channels. 28% believe that their sales are going up through online
marketing. (Source: Influencer marketing hub).
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So, for business this is the apt time to reach the target audience through digital marketing. Spend
your time to understand your consumer behavior on the online portals. Based on the buyer
persona you have to design and execute your digital marketing strategy. If you have an in-house
team then you can brainstorm the situation with your team and work on a blueprint. Or else you
can reach to an agency which has expertise in delivering results with a holistic approach and on a
stiff budget. KRV Guru, is one of such agency which has delivered success deliverable for most of
the startups & SME’s within a certain timeline & budget. We understand the importance of
spending on marketing activities for a business & accordingly we execute the strategies. We are an
award-winning digital marketing agency located in Hyderabad, India. We are Top Marketing
companies of 2020 as per Designrush. We have number of awards and accolades in our kitty
because of our customers & team effort. We believe without “U”, We are incomplete.
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KRV GURU
Phone:
040 4854 3331
Email:
enquiry@krvguru.com