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How Brands Grow
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How Brands Grow
BOOK DETAIL
Hardcover: 228 pages Publisher: Oxford University Press; 1 edition (March 1, 2010) Language: English
ISBN-10: 0195573560 ISBN-13: 978-0195573565 Product Dimensions: 9.1 x 0.9 x 6.4 inches Shipping
Weight: 1.3 pounds (View shipping rates and policies) Customer Reviews: 4.5 out of 5 stars155 customer
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Book Description
This book provides evidence-based answers to the key questions asked by marketers every day.
Tackling issues such as how brands grow, how advertising really works, what price promotions
really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of
research in a style that is written for marketing professionals to grow their brands. It is the first
book to present these laws in context and to explore their meaning and application. The most
distinctive element to this book is that the laws presented are tried and tested; they have been
found to hold over varied conditions, time and countries. This is contrary to most marketing texts
and indeed, much information provides evidence that much modern marketing theory is far from
soundly based.

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