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Techno Service

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Customer Experience 3.0: High-Profit Strategies in the Age of

Techno Service

BOOK DETAIL

Hardcover: 256 pages Publisher: AMACOM; First edition (August 12, 2014) Language: English ISBN-10:

081443388X ISBN-13: 978-0814433881 Product Dimensions: 6.3 x 0.9 x 9.3 inches Shipping Weight: 1.2

pounds (View shipping rates and policies) Customer Reviews: 4.2 out of 5 stars43 customer ratings

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Book Description

Between smartphones, social media, mobile connectivity, and a plethora of other technological

innovations changing the way we do almost everything these days, your customers are expecting

you to be taking advantage of it all in order to enhance their customer service experience far

beyond the meeting-the-minimum experiences of days past. Unfortunately, many companies are

failing to take advantage of and properly manage these service-enhancing tools that now exist,

and in return they deliver a series of frustrating, disjointed transactions that end up driving people

away and into the pockets of businesses getting it right. Don’t let that happen to you!Customer

Experience 3.0 provides firsthand guidance on what works, what doesn't--and the revenue and

word-of-mouth payoff of getting it right. Having managed more than 1,000 separate customer

service studies, author John A. Goodman has created an innovative customer-experience

framework and step-by-step roadmap that shows readers how to:• Design and deliver flawless

services and products while setting honest customer expectations • Create and implement an

effective customer access strategy • Capture and leverage the voice of the customer to set

priorities and improve products, services and marketing • Use CRM systems, cutting-edge

metrics, and other tools to deliver customer satisfactionCompanies who get customer service right

can regularly provide seamless experiences, seeming to know what customers want even before

they know it themselves . . . while others end up staying generic, take stabs in the dark to try and

fix the problem, and end up dropping the ball. This groundbreaking, must-have guide reveals how

to delight customers using all the technological tools at their disposal.


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