[Read] (B.o.o.k.s) The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company

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The Ride of a Lifetime: Lessons Learned from 15 Years
as CEO of the Walt Disney Company
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Books Excerpt
8 hours, 45 minutes A grand vision defined: The CEO
of The Walt Disney Company shares the ideas and
values he has used to reinvent one of the most beloved
companies in the world, and inspire the people who
bring the magic to life.In 2005, Robert Iger became
CEO of The Walt Disney Company during a difficult
time. Morale had deteriorated, competition was more
intense, and technology was changing faster than at
any time in the company's history. "I knew there was
nothing to be gained from arguing over the past," Iger
writes. "The only thing that mattered was the future,
and I believed I had a clear idea of the direction
Disney needed to go." It came down to three clear
ideas: 1) Create the highest quality content Disney
could produce. 2) Embrace and adopt technology
instead of fighting it. And 3) Think bigger--think
global--and turn Disney into a stronger brand in
international markets.Twelve years later, Disney is the
largest, most respected media company in the world
counting Pixar,