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Design Rules, Vol. 1: The Power of Modularity
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business account Series: The MIT Press (Book 1) Hardcover: 483 pages Publisher: The MIT Press; 4th
Printing edition (March 15, 2000) Language: English ISBN-10: 0262024667 ISBN-13: 978-0262024662
Product Dimensions: 8 x 1.6 x 9 inches
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Book Description
We live in a dynamic economic and commerical world, surrounded by objects of remarkable
complexity and power. In many industries, changes in products and technologies have brought
with them new kinds of firms and forms of organization. We are discovering news ways of
structuring work, of bringing buyers and sellers together, and of creating and using market
information. Although our fast-moving economy often seems to be outside of our influence or
control, human beings create the things that create the market forces. Devices, software programs,
production processes, contracts, firms, and markets are all the fruit of purposeful action: they are
designed. Using the computer industry as an example, Carliss Y. Baldwin and Kim B. Clark
develop a powerful theory of design and industrial evolution. They argue that the industry has
experienced previously unimaginable levels of innovation and growth because it embraced the
concept of modularity, building complex products from smaller subsystems that can be designed
independently yet function together as a whole. Modularity freed designers to experiment with
different approaches, as long as they obeyed the established design rules. Drawing upon the
literatures of industrial organization, real options, and computer architecture, the authors provide
insight into the forces of change that drive today's economy.

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