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Corporation 2020: Transforming Business for Tomorrow's
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Corporation 2020: Transforming Business for Tomorrow's
World
BOOK DETAIL
Hardcover: 296 pages Publisher: Island Press; None ed. edition (September 27, 2012) Language: English
ISBN-10: 1610912381 ISBN-13: 978-1610912389 Product Dimensions: 6 x 1.1 x 9 inches Shipping Weight:
1.1 pounds (View shipping rates and policies) Customer Reviews:
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Book Description
There is an emerging consensus that all is not well with today’s market-centric economic model.
Although it has delivered wealth over the last half century and pulled millions out of poverty, it is
recession-prone, leaves too many unemployed, creates ecological scarcities and environmental
risks, and widens the gap between the rich and the poor. Around $1 trillion a year in perverse
subsidies and barriers to entry for alternative products maintain “business-as-usual” while
obscuring their associated environmental and societal costs. The result is the broken system of
social inequity, environmental degradation, and political manipulation that marks today’s
corporations. We aren’t stuck with this dysfunctional corporate model, but business needs a new
DNA if it is to enact the comprehensive approach we need. Pavan Sukhdev lays out a sweeping
new vision for tomorrow’s corporation: one that will increase human wellbeing and social equity,
decrease environmental risks and ecological losses, and still generate profit. Through a
combination of internal changes in corporate governance and external regulations and policies,
Corporation 2020 can become a reality in the next decade—and it must, argues Sukhdev, if we are
to avert catastrophic social imbalance and ecological harm. Corporation 2020 presents new
approaches to measuring the true costs of business and the corporation’s obligation to society.
From his insightful look into the history of the corporation to his thoughtful discussion of the
steps needed to craft a better corporate model, Sukhdev offers a hopeful vision for the role of
business in shaping a more equitable, sustainable future.
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