Diamond World (DW) May - June 2020
Why Covid-19 will make people fall in love with diamonds all over again | Ban is good - Industry welcomes ban on rough imports | Hong Kong jewellery industry show mettle| An Irrevocable Loss - Arun R. Mehta, Rosy Blue Group
Why Covid-19 will make people fall in love with diamonds all over again | Ban is good - Industry welcomes ban on rough imports | Hong Kong jewellery industry show mettle| An Irrevocable Loss - Arun R. Mehta, Rosy Blue Group
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Cover Story<br />
The very first day Mumbai-based jeweller Anmol opened<br />
its store, the owner got a call from a celebrity client. She<br />
wanted to purchase diamond jewellery to gift to a friend on<br />
her birthday. After short listing two pieces over a video call, she<br />
asked to send both pieces to her residence, to pick one. She ended<br />
up buying both pieces of jewellery, one for herself and one for her<br />
friend. <strong>Diamond</strong> as a product speaks for itself. If a client makes an<br />
emotional connect with a piece of diamond jewellery, she may even<br />
exceed her budget by a few lakhs, rather than not buying a piece<br />
at all. So, we as an industry have an undue advantage of dealing<br />
with this beautiful, precious, rare and natural gemstone, which is<br />
a miracle. But are we doing enough to promote it? There needs<br />
to be a concerted effort by the industry to win back people’s<br />
trust and faith in diamonds. The truth is, the industry<br />
is in dire need for a strong, exhaustive campaign<br />
that promotes diamond jewellery, not just as an<br />
emotional asset but also as a financial asset.<br />
DiamonD WorlD | may-june <strong>2020</strong> | 67
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