Template Competitor Analysis

January 2020 – June 2020
Competitor
Analysis
Birmingham
Report prepared for:
Mick Singh

Report
Outline
PAGE
1 Room supply
2 Area
3 – 10 Rooms / Pricing
11 – 12 Dates
13 – 22 House
23 – 30 Housemates
31 – 40 New housemates
41 – 43 Advertiser
44 Guidance

ROOM SUPPLY
1
Landlords posting available rooms
Number of rooms advertised a month

AREA
2
Postcodes
Number of rooms in advertised in each postcode

ROOM / PRICING
3
Room pricing
Pricing of different room types

ROOM / PRICING
4
Single room pricing
Pricing of single rooms

ROOM / PRICING
5
Single ensuite room pricing
Pricing of single ensuite rooms

ROOM / PRICING
6
Double room pricing
Pricing of double rooms

ROOM / PRICING
7
Double ensuite room pricing
Pricing of double ensuite rooms

ROOM / PRICING
8
Deposit
Deposit amounts

ROOM / PRICING
9
Zero deposit
How many rooms have zero deposit

ROOM / PRICING
10
Room types
The different types of rooms on the market

DATES
11
Availability
How long until the room is available from the advertised date

DATES
12
Minimum & maximum term
Minimum term
Maximum term

HOUSE
13
Amount of rooms
rooms

HOUSE
14
Bills included
If bills are included with the rent

HOUSE
15
Furnished
If the room is furnished

HOUSE
16
Parking
If the house has parking

HOUSE
17
Garage

HOUSE
18
Garden
If the house has a garden

HOUSE
19
Balcony
If the house has a balcony

HOUSE
20
Disabled access
If the house has disabled access

HOUSE
21
If the house has a communal lounge

HOUSE
22
Internet
If the house has internet

HOUSEMATES
23
Ages
The age of existing tenants

HOUSEMATES
24
Languages
The age of existing tenants

HOUSEMATES
25
Nationalities
The nationality of existing tenants

HOUSEMATES
26
Occupations
The occupation of existing tenants

HOUSEMATES
27
Smokers
How many properties have tenants who smoke

HOUSEMATES
28
Pets
How many properties have tenants who own pets

NEW HOUSEMATES
29
Minimum age
Minimum age for new tenants

NEW HOUSEMATES
30
Maximum age
Maximum age for new tenants

NEW HOUSEMATES
31
Occupations
What occupations are accepted for new tenants

NEW HOUSEMATES
32
Genders
What genders are accepted for new tenants

NEW HOUSEMATES
33
Couples
If couples are accepted

NEW HOUSEMATES
34
Smokers allowed
If couples are accepted

NEW HOUSEMATES
35
Pets allowed
If pets are accepted

NEW HOUSEMATES
36
Housing benefits
If housing benefit is accepted

NEW HOUSEMATES
37
References
If referencing is required of new tenants

NEW HOUSEMATES
38
Monday - Friday

NEW HOUSEMATES
39
Buddy up
If the property is available for Buddying up

NEW HOUSEMATES
40
Weekly or monthly rent
If rent is paid weekly or monthly

ADVERTISER
41
Who is the advertiser
Who is the advertiser?

ADVERTISER
42
Paid advertising
If the advertiser is using paid advertising or free

ADVERTISER
43
Phone number
If the advertiser has a phone number on their advert

44
Guidance
We do some processing on the data to ensure our data is as accurate as possible.
Due to some misuses on Spareroom, inaccuracies can occur:
1. Some people take an advert down and create a new identical copy straight away. This is
done to get in the “New Today” section of Spareroom and to get emailed out to all the
tenants with searches. We implemented an algorithm to filter these out.
2. Some people leave adverts up all year round. They will not be seen in any of the data as
they won’t be new rooms or show in the rented data.
Analytics are provided for information purposes only. While we make every effort to ensure our reports are as robust as possible we cannot guarantee their accuracy or completeness. We
reserve the right to vary our methodology and to edit or change the reports at any time. Persons seeking to place reliance on the reports do so at their own risk. Made Analytics shall not be
liable for any loss or damage, direct or indirect, arising from inaccuracy or incompleteness of the data or any decision made in reliance upon the data.