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“Just as the current political climate has inspired many to pick up a sign and head out into the
street for the first time, I hopeTechnically Wrong will inspire newcomers to start thinking more
critically about the apps and algorithms around them.― Ānna Lauren Hoffmann, Science
“If a book on design in the technology industry ever deserved a standing ovation, this one is
it. Sara Wachter-Boettcher has laid out a concise case for digital product makers to work with a
broader range of people. And that means working with people unlike themselves as both makers
and consumers, and from start to finish.― -John Maeda, author of The Laws of Simplicity
“Sara Wachter-Boettcher is exactly the kind of sharp, informed and deeply compassionate
critic of the tech industry that we need right now.Technically Wrong makes a strong case for
adding basic humanity into the algorithms of the digital products that define the age. It's an
invitation for all of us to think more deeply about our connections to others in any medium.― -
Sarah Kaufman, Pulitzer Prize-winning critic, author of The Art of Grace“One of the
deepest, most thoughtful views on exactly how today's tech is affecting us.Technically Wrong
is an essential guide for people who care about ensuring today's tech is humane and ethical.― -
Anil Dash, tech entrepreneur, activist, and writer“No matter how we set the preferences,
the results turn out the same.… For all of digital technologyâ€s supposed configurability and
customization, thereâ€s a cookie-cutter, one-size-fits-all quality to the apps and platforms we
use, pushing conformity over individuality, and acquiescence over identity. Sara Wachter-
Boettcher reveals how none of us can, or should, live up to the image our technology has of us.― -
Douglas Rushkoff, author of Throwing Rocks at the Google Bus“The stories [Wachter-
Boettcher] tells… are good, as are the examples she provides of corporate failure.― -Sunday
Times (UK)“InTechnically Wrong, Wachter-Boettcher attacks the sort of techies
whose ‘disruption†seems aimed as much at common sense and decency as anything
else.… She urges activism, not passivity: Know your products, demand the best, change brands if
need be, complain until the Silicon boys get it right.― -David Luhrssen, Shepherd Express
“This is a powerful read reflecting on the prejudices that lurk within a powerful industry.― ĪT
Pro“Recommended for all readers interested in the intersection of technology and social
justice.― -Library Journal“Wachter-Boettcher lays out a convincing and damning argument
about the small daily failures and large systemic issues that stem from Silicon Valleyâ€s
diversity problem.… This engrossing volume is important for readers of all ages.― -