media kit 2011/2012 - DANSK Magazine
media kit 2011/2012 - DANSK Magazine
media kit 2011/2012 - DANSK Magazine
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<strong>media</strong> <strong>kit</strong> <strong>media</strong> <strong>kit</strong><br />
dansk<br />
magazine<br />
<strong>media</strong> <strong>kit</strong><br />
<strong>2011</strong>/<strong>2012</strong><br />
towards<br />
territory<br />
dansk<br />
THE WORLD’S MOST INDEPENDENT FASHION MAGAZINE<br />
uncharted<br />
thomas penfound wears tom ford<br />
spring/summer <strong>2011</strong> issue 25 gbp 5.00 dkk 90.00<br />
DANSk magazine <strong>2011</strong> DANSk magazine <strong>2011</strong>
<strong>media</strong> <strong>kit</strong> <strong>media</strong> <strong>kit</strong><br />
dansk<br />
magazine<br />
DANSk portrays fashion and luxury in ever pioneering ways. Intelligent and slick, it addresses<br />
the sophisticated international frontrunners of fashion. Launched in Copenhagen in 2002, the<br />
unique signature of DANSk continues to break away from ordinary fashion publishing, and<br />
remains both original and inventive on the global market. DANSk features the best of what<br />
fashion has to offer – be it the world’s leading models, photographers and stylists, or the most<br />
desirable topics and characters of the moment – but does so with nordic panache and in ways<br />
always uniquely DANSk. As a manifestation of this heritage, the sleek and strongly identifiable<br />
visual trademark of DANSk transcends trends and time in relentlessly ingenious ways. The<br />
Nordic design and fashion legacies become effortlessly interlinked in DANSk to elegantly<br />
portray the pinnacle of interior design. Through wit and observance, the written language<br />
interprets and discusses fashion, and stands out as the most innovative and compelling<br />
literature on the market.<br />
THE<br />
WORLD'S MOST<br />
INDEPENDENT<br />
FASHION MAGAZINE<br />
DANSk magazine <strong>2011</strong> DANSk magazine <strong>2011</strong> <strong>2011</strong><br />
towards<br />
territory
12.01.<strong>DANSK</strong>_240x300mm 1 13/01/11 09.38<br />
<strong>media</strong> <strong>kit</strong> <strong>media</strong> <strong>kit</strong><br />
advertising<br />
DANSk is aimed at first movers within the fashion and lifestyle segments<br />
DANSk is one of Scandinavia’s most unique branding <strong>media</strong>s<br />
DANSk advertisers benefit from the renowned DANSk universe<br />
HUGO BOSS Nordic ApS Phone +45 33 188000 www.hugoboss.com<br />
HUGO<br />
BOSS Store Copenhagen Østergade 15<br />
LIFESTyLE<br />
AuDI<br />
ECCO<br />
GEROG jENSEN<br />
HOLMEGAARD<br />
LINDbERG<br />
LOuISIANA<br />
MAx FACTOR<br />
MINI<br />
MOÈT & CHANDON<br />
OLE LyNGGAARD<br />
ØRGREEN<br />
PANDORA<br />
ROyAL COPENHAGEN<br />
SHAMbALLA<br />
WELLA<br />
FASHION<br />
bOSS ORANGE<br />
bOTTEGA vENETA<br />
bRuuNS bAZAAR<br />
buRbERRy<br />
CHANEL<br />
DESIGNERS REMIx<br />
DOLCE & GAbbANA<br />
EMPORIO ARMANI<br />
G-STAR<br />
GuCCI<br />
H&M<br />
HuGO<br />
j. LINDEbERG<br />
MARC by MARC jACObS<br />
MAx MARA<br />
MuLbERRy<br />
RALPH LAuREN<br />
SAND<br />
SELECTED<br />
TOMMy HILFIGER<br />
DANSk magazine advertising <strong>2011</strong> DANSk advertising magazine <strong>2011</strong><br />
NEW<br />
XPERIENCE<br />
VOLUMISING<br />
MASCARA<br />
‘<br />
Make-up artists know<br />
it’s not just how volumised<br />
lashes look but how they<br />
feel. So what a joy to<br />
discover a new mascara<br />
experience from Max Factor<br />
THAT GIVES UP TO THREE<br />
TIMES THE VOLUME* BUT<br />
WITHOUT THE HEAVY FEEL.<br />
Luxurious lashes now<br />
free to fl utter<br />
’<br />
*vs. bare lashes<br />
www.maxfactor.dk<br />
2676_Xperience_mascara_ad_480x300+3_DK_K1.indd 1 1/10/11 3:34 PM
<strong>media</strong> <strong>kit</strong> <strong>media</strong> <strong>kit</strong><br />
advertorials<br />
An advertorial in DANSk is a way to put a new and/or different light on<br />
one of a company’s areas<br />
One of Scandinavia’s strongest creative teams, uffe buchard and kim Grenaa tailor a photo<br />
series in DANSk for the brand<br />
The images can afterwards be activated in relation to the press and/or web use<br />
“OvER THE PAST yEARS, WE’vE<br />
ENjOyED A CLOSE WORkING<br />
RELATIONSHIP WITH DANSk,<br />
WHICH HAS bEEN CONTINuOuSLy<br />
INSPIRING AND PROFESSIONAL.<br />
THE bEST THING AbOuT DANSk<br />
IS THEIR AbILITy TO CONSTANTLy<br />
CHALLENGE uS TO THINk<br />
OuTSIDE THE bOx – AND<br />
THEy ALWAyS DO SO WITH AN<br />
INTERNATIONAL APPROACH.”<br />
ulrik Garde Due,<br />
CEO, Georg jensen<br />
DANSk magazine advertorials <strong>2011</strong> DANSk DANSk advertorials magazine <strong>2011</strong><br />
CASES<br />
bOSS ORANGE<br />
HuGO<br />
SAND<br />
RALPH LAuREN<br />
GEORG jENSEN<br />
PANDORA<br />
kOPENHAGEN FuR<br />
SAGA FuRS<br />
SAFILO
<strong>media</strong> <strong>kit</strong> <strong>media</strong> <strong>kit</strong><br />
gents<br />
DANSk always has a strong focus on a cool mix of masculine and avant-garde fashion<br />
DANSk always brings an interview with a well-known menswear designer<br />
DANSk strives to reach men in the first moover segment also in terms of graphics and<br />
expression<br />
DANSk DANSk magazine gents <strong>2011</strong> <strong>2011</strong> DANSk magazine gents <strong>2011</strong> <strong>2011</strong>
<strong>media</strong> <strong>kit</strong> <strong>media</strong> <strong>kit</strong><br />
scandinavian<br />
fashion<br />
DANSk sets Danish fashion into an international context as one of the only <strong>media</strong>s in Denmar<br />
DANSk brings fashion series with everything from underground brands<br />
to the most established of fashion brands<br />
DANSk is less commercial than other current monthly magazines and can therefore show different<br />
clothes than what is sold in stores<br />
DANSk scandinavian magazine fashion <strong>2011</strong> <strong>2011</strong> DANSk DANSk scandinavian magazine fashion <strong>2011</strong><br />
“DANSk HAS CAPTuRED<br />
THE ESSENCE OF<br />
DANISH FASHION<br />
AND PROMOTED<br />
IT IN SuCH A WAy<br />
THAT THE MAGAZINE<br />
HASN’T LOST ITS<br />
INTERNATIONAL<br />
FOCuS AND EDGE.<br />
THROuGH DANSk<br />
bRuuNS bAZAAR<br />
REACHES SOME OF<br />
OuR MOST IMPORTANT<br />
END CONSuMERS.”<br />
bjørn bruun,<br />
bruuns bazaar
<strong>media</strong> <strong>kit</strong> <strong>media</strong> <strong>kit</strong><br />
international<br />
fashion<br />
DANSk brings interviews and one-on-ones with international fashion personalities<br />
DANSk always shows the creations of the trend-setting designers<br />
DANSks fashion stories have a primary focus on international fashion<br />
DANSk international magazine fashion <strong>2011</strong> <strong>2011</strong><br />
DANSk international magazine fashion <strong>2011</strong><br />
<strong>2011</strong><br />
“DANSk IS A<br />
PubLICATION THAT<br />
bRINGS INSPIRATION<br />
TO ITS READERS<br />
AND CHALLENGES<br />
THE bOuNDARIES<br />
OF FASHION bOTH<br />
IN DENMARk AND<br />
INTERNATIONALLy. THE<br />
CLOSE COOPERATION<br />
WITH DANSk ALLOWS uS<br />
TO EFFECTIvELy CONvEy<br />
THE AvANT-GARDE<br />
APPROACH TO FASHION<br />
OF HuGO TO AN<br />
INFORMED AND OPINION<br />
FORMING GROuP OF<br />
NEW AND ExISTING<br />
CONSuMERS”<br />
Gareth Incledon,<br />
HuGO bOSS Nordic
<strong>media</strong> <strong>kit</strong> <strong>media</strong> <strong>kit</strong><br />
accessories<br />
DANSk always puts a wide range of accessories in a unique DANSk universe<br />
DANSk dedicates special attention on each individual benchmark accessory<br />
DANSk has surprising angles on accessories with strong visual images<br />
“DANSk IS A SuPER COOL,<br />
ExCLuSIvE AND INSPIRING MEDIA<br />
WHERE ONES MEETING WITH<br />
DESIGN AND LuxuRy MEETS THE<br />
SPIRIT OF SHAMbALLA jEWELS.”<br />
Mads kornerup,<br />
Shamballa jewels<br />
DANSk DANSkaccessories magazine <strong>2011</strong> DANSk magazine accessories <strong>2011</strong> <strong>2011</strong>
“DANSk IS THE PERFECT<br />
MEDIuM FOR ALWAyS<br />
OFF ERING OuR MANy<br />
PRODuCT LAuNCHES AN<br />
INNOvATIvE, uNuSuAL<br />
AND uNIquE TREATMENT<br />
– A THOuGHT OuT, STATE<br />
OF THE ART MAGAZINE<br />
WHICH NEvER FAILS TO<br />
SuRPRISE, CHALLENGE AND<br />
ENTERTAIN ITS READERS<br />
WITH ITS SERIOuS STyLE AND<br />
uNExPECTED ANGLES. IT’S AN<br />
ExCELLENT<br />
CHOICE FOR uS AND MANy<br />
OF OuR SuPPLIERS WITHIN<br />
PERFuME AND bEAuTy.”<br />
Mette Machon Hayes,<br />
Sæether<br />
<strong>media</strong> <strong>kit</strong> <strong>media</strong> <strong>kit</strong><br />
fragrance<br />
DANSk tells alternative stories of scents in a unique creative universe<br />
DANSk devotes space to scents both in terms of coverage and the visual expression<br />
DANSk has a particularly high artistic focus on the design of the bottles<br />
DANSk magazine fragrance <strong>2011</strong> DANSk magazine fragrance <strong>2011</strong> <strong>2011</strong>
<strong>media</strong> <strong>kit</strong> <strong>media</strong> <strong>kit</strong><br />
design<br />
DANSk focuses on the great common denominator between fashion and design<br />
DANSk focuses on new and special design items<br />
DANSk is an alternative to the mainstream design <strong>media</strong>s and is able to put design in an<br />
alternative light<br />
DANSk DANSk magazine design <strong>2011</strong> <strong>2011</strong> DANSk magazine design <strong>2011</strong> <strong>2011</strong><br />
“IT IS A GREAT<br />
PLEASuRE TO SEE HOW<br />
DANSk MANAGES<br />
TO INTERPRET<br />
THE uNIquE<br />
AND ExCLuSIvE<br />
bRANDS, THROuGH<br />
uNDERSTANDING AND<br />
EMPATHy FOR THE<br />
INDIvIDuAL bRAND.”<br />
bente Fallinge,<br />
Rosendahl A/S
<strong>media</strong> <strong>kit</strong> <strong>media</strong> <strong>kit</strong><br />
events<br />
DANSk is known for its sought-after events and the DANSk team is<br />
always looking for new, exciting locations and collaborative partners<br />
within lifestyle and fashion. From Campari’s 150th big birthday bash<br />
at a 5-star hotel and fashion parties in collaboration with by Malene<br />
birger to the prestigious DANSk Fashion Awards, where 16 awards<br />
are given out at a grand gala event attended by key members of the<br />
fashion industry, press and celebrities, DANSk continues to be at the<br />
forefront of event planning.<br />
DANSk DANSk magazine events <strong>2011</strong> <strong>2011</strong> DANSk magazine events <strong>2011</strong> <strong>2011</strong><br />
CASES<br />
AuDI<br />
bIRGER CHRISTENSEN<br />
by MALENE bIRGER<br />
CAMPARI<br />
COCA COLA LIGHT<br />
EvE<br />
GEORG jENSEN<br />
HuGO bOSS<br />
ILLuM<br />
MAGASIN<br />
MARC by MARC jACObS<br />
PANDORA<br />
ROyAL COPENHAGEN<br />
SAGA FuRS<br />
SAND
<strong>media</strong> <strong>media</strong><strong>kit</strong> <strong>kit</strong> <strong>media</strong> <strong>media</strong><strong>kit</strong> <strong>kit</strong><br />
READERSHIP<br />
Readers of DANSk are influent AbC1 women and men with a taste for luxury and a buying power vast<br />
enough to allow them to purchase exclusive items featured in the magazine. This makes DANSk the ideal<br />
conduit for the luxury brands advertised with us.<br />
CIRCULATION AND DISTRIBUTION<br />
Circulation 20.000<br />
Readership figures 155.000<br />
DANSk is published in English and distributed in 20 countries, including the u.S, Great britain, France,<br />
Italy and japan. The magazine is distributed in newsagents, department stores, fashion and lifestyle<br />
shops, hotels, online via otheredition.com and subscribtions through the biggest magazine house<br />
Condenast.<br />
INSERTIONS/ALTERNATIVE ADVERTISING<br />
DANSk embraces alternative promotion. We are happy to create innovative and clever advertising<br />
solutions tailored to the wishes of the client. For more information and with regards to insertions,<br />
postcards, lacquering and similar options, please contact DANSk.<br />
COLLABORATIONS<br />
A wide range of options are available for collaborations with DANSk, be it advertising, advertorials,<br />
events, editorials, supplements, exhibitions, magazine themes etc. Please contact DANSk for further<br />
information about a possible collaboration.<br />
ANNUAL AGREEMENTS & SPECIAL PLACEMENTS<br />
DANSk offers price reduction on annual agreements and acommidates special requirments regarding<br />
advertisment<br />
FTP:<br />
login.grenaabuchard.com<br />
user: dansk@danskmagazine.com<br />
Password: danskadvertising<br />
dansk<br />
facts<br />
DANSk <strong>Magazine</strong><br />
borgergade 111<br />
Dk – 1300 Copenhagen k<br />
Phone: +45 3313 0444<br />
Fax: +45 3313 0844<br />
FOR FURTHER INFORMATION, PLEASE CONTACT<br />
jens Løkke, Sales & Marketing: jens@grenaabuchard.com<br />
FORMAT AND PRICES:<br />
Please send all advertising material as high resolution PDFs. Please send proofs with files.<br />
DOUBLE PAGE SPREAD<br />
Format: 470 x 300 mm<br />
Price: € 5,000<br />
Trimming: Please add a minimum of 3 mm for trimming. Please allow an additional 2.5 mm on<br />
the inside edge of double page spreads for gluing.<br />
WEB BANNER:<br />
Top format: 930 x 180 px<br />
Price: € 1.000 (3 months)<br />
Left side: 240 x 160 px<br />
Price: € 600 (3 months)<br />
PUBLISHING DATES AND FILING DATES <strong>2011</strong><br />
DANSk DANSk magazine intro <strong>2011</strong> <strong>2011</strong> DANSk magazine intro <strong>2011</strong> <strong>2011</strong><br />
ISSUE<br />
26<br />
towards<br />
territory<br />
PUBLISHING DATE<br />
August 3rd <strong>2011</strong><br />
BOOkING DEADLINE<br />
july 1st <strong>2011</strong><br />
DELIVERy DEADLINE<br />
july 7th <strong>2011</strong><br />
dansk<br />
uncharted<br />
THE WORLD’S MOST INDEPENDENT FASHION MAGAZINE<br />
thomas penfound wears tom ford<br />
spring/summer <strong>2011</strong> issue 25 gbp 5.00 dkk 90.00<br />
SINGLE PAGE<br />
Format: 235 x 300 mm<br />
Price: € 3,600<br />
ISSUE<br />
27<br />
PUBLISHING DATE<br />
February 1st <strong>2012</strong><br />
BOOkING DEADLINE<br />
january 5th <strong>2012</strong><br />
DELIVERy DEADLINE<br />
December 22nd <strong>2011</strong>
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