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Cracked it!: How to solve big problems and sell solutions like
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Cracked it!: How to solve big problems and sell solutions like
top strategy consultants
BOOK DETAIL
File Size: 19955 KB Print Length: 284 pages Publisher: Palgrave Macmillan; 1st ed. 2018 edition (June 8,
2018) Publication Date: June 8, 2018 Sold by: Amazon.com Services LLC Language: English ASIN:
B07DMFYH2R Text-to-Speech: Enabled
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Book Description
Solving complex problems and selling their solutions is critical for personal and organizational
success. For most of us, however, it doesn't come naturally and we haven't been taught how to do
it well. Research shows a host of pitfalls trips us up when we try: We're quick to believe we
understand a situation and jump to a flawed solution. We seek to confirm our hypotheses and
ignore conflicting evidence. We view challenges incompletely through the frameworks we know
instead of with a fresh pair of eyes. And when we communicate our recommendations, we forget
our reasoning isn't obvious to our audience. How can we do it better? In Cracked It!, seasoned
strategy professors and consultants Bernard Garrette, Corey Phelps and Olivier Sibony present a
rigorous and practical four-step approach to overcome these pitfalls. Building on tried-and-tested
(but rarely revealed) methods of top strategy consultants, research in cognitive psychology, and
the latest advances in design thinking, they provide a step-by-step process and toolkit that will
help readers tackle any challenging business problem. Using compelling stories and detailed case
examples, the authors guide readers through each step in the process: from how to state, structure
and then solve problems to how to sell the solutions. Written in an engaging style by a trio of
experts with decades of experience researching, teaching and consulting on complex business
problems, this book will be an indispensable manual for anyone interested in creating value by
helping their organizations crack the problems that matter most.

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