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Know What You're FOR: A Growth Strategy for Work, An
Even Better Strategy for Life
BOOK DETAIL
Hardcover: 256 pages Publisher: Zondervan (October 1, 2019) Language: English ISBN-10: 0310356318
ISBN-13: 978-0310356318 Product Dimensions: 5.3 x 0.9 x 7.5 inches Shipping Weight: 9.6 ounces (View
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Book Description
Your organization - business, church, or nonprofit - will experience unprecedented growth when
you close the gap between these two game-changing questions: What are we known for? What do
we want to be known for? In Know What You're FOR, entrepreneur and thought leader Jeff
Henderson makes it clear that if we want to change the world with our products or our mission,
then we must shift the focus of our messaging and marketing. Rather than self-promoting, we
must transform our organizations to be people-centric. This sounds like a no-brainer, but looking
closer shows just how little this is true and how impactful the change would be if it were. Whether
you're a business leader, a change advocate, or a movement maker, Know What You're FOR will
help you - and your organization - thrive. It's what happens when you create an organization
focused on who it is FOR. This is the future. Thriving organizations will be more concerned with
becoming raving fans of their customers than they are trying to convince customers to become
raving fans of the organization. This isn't theory. Jeff Henderson has experienced it. Working
with companies like Chick-fil-A and the Atlanta Braves, then serving as a pastor for 15 years at
one of the country's largest and most influential churches, North Point, Jeff knows what success
looks like for healthy organizations and healthy lives. With fascinating stories from a host of
entrepreneurs and Jeff's remarkable career, Know What You're FOR equips you with a simple
strategy and the tools for extraordinary growth. You'll discover how to:Work FOR your current
and future customers with a new, effective methodBe FOR your team and help your people reach
full potentialCreate a ripple impact by being FOR your communityLive and work your best by
caring FOR yourself In a hypercritical, cynical world, one that is often known for what it's
against, let's be a group of people known for who and what we're FOR. It's a powerful strategy
for business. But more importantly, it is a revolutionary way to live.

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