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Stand Out: How to Find Your Breakthrough Idea and Build a
Following Around It
BOOK DETAIL
Hardcover: 224 pages Publisher: Portfolio (April 21, 2015) Language: English ISBN-10: 1591847400 ISBN-
13: 978-1591847403 Product Dimensions: 5.8 x 0.8 x 8.5 inches Shipping Weight: 8 ounces (View shipping
rates and policies) Customer Reviews: 4.7 out of 5 stars195 customer ratings
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Book Description
A guide to becoming a recognized expert in your field Too many people believe that if they keep
their heads down and work hard, they'll be recognized as experts on the merits of their work. But
that's simply not true anymore. To make a name for yourself, you have to capitalize on your
unique perspective and knowledge and inspire others to listen and take action. But becoming a
"thought leader" is a mysterious and opaque process. Where do the ideas come from, and how do
they get noticed? Dorie Clark explains how to identify the ideas that set you apart and promote
them successfully. The key is to recognize your own value, cultivate your expertise, and put
yourself out there. Featuring vivid examples and drawing on interviews with Seth Godin, Dan
Pink, David Allen, Robert Cialdini, and other thought leaders, Clark teaches readers how to
develop a big idea, leverage existing affiliations, and build a community of followers. She offers
not mere self-promotion, but an opportunity to change the world for the better while giving you
the ultimate career insurance.

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