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"This business has legs": How I Used Infomercial Marketing
to Create the$100,000,000 ThighMaster Craze
BOOK DETAIL
Paperback: 206 pages Publisher: Wiley; 1 edition (May 28, 1996) Language: English ISBN-10: 0471147494
ISBN-13: 978-0471147497 Product Dimensions: 6 x 0.5 x 9 inches Shipping Weight: 11.4 ounces (View
shipping rates and policies) Customer Reviews:
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Book Description
"Only in America could a would-be monk convince a faded televisionstar to pitch a rehabilitation
device designed for Scandinavianskiers and create a nationwide sensation. The marketing
strategyalone is worth the price of admission." --Paul B. Brown Special Correspondent for the
Business News Network(BNN) and coauthor of Customers for Life "This is the first time the
person behind a fad lays out the wholemarketing strategy he used. Even I learned a lot." --Bob
Rice Pet Rock Promoter "Within a matter of months, Peter Bieler created a $100,000,000industry
out of nothing. This fascinating book chroniclesstep-by-step how he did it." --Steve Dworman
Publisher, Infomercial Marketing Report "As a jack, in an emergency, if you have a very small
car ... As arack to dry homemade pasta ... Prop it on its side and presto! Twinpicture frames ...
Have it bronzed and claim it's a very earlyHenry Moore ..." --Diane White columnist for The
Boston Globe on alternate uses forthe ThighMaster See Inside for Exciting Contest Details!

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