CPL MARKETING CAMPAIGN CPL 2020 - Portraits.

24 hours in the life of…

www.ocmfilms.com

P O R T R A I T S

July 2020

INSPIRATION




INSIDE THE REAL ESTATE

PRIVATE AGENT DAILY LIFE



We are targeting here to produce

portraits of agents in order to share the

best possible image for CPL . We will

work on 4 communication axis able to

highlight CPL core values of the

company :

like training the future genera.on

of agents, been open mind when

it come to business, always sellers

and buyers oriented, and a

company where young men and

woman can growth as individual

and as real estate professional.

The films are produced for various

diffusions on Facebook, Youtube,

during special events or on

tradional TV sta.ons

PRIVATE LIFE PROFESSIONAL LIFE INTERVIEWS

All portraits will take place in three

different categories of

environment, here the apartment

or house of the CPL Team Mate.

It can be also anywhere related to

the employee free Fme.

CPL office where we can observe

our main character in his usual work

place.


A big part of the narrator

interventions will be collected

during short interviews.

COMMUNICATION GOALS

We will share with the world CPL Company Values and hopefully we wwill

inspire a young generation of young Khmers to become real estate

agents. Main Messages are CPL agents are happy in their work, they are

real people from the real life, they are successful, client focus, and they like

to help, they like solving problems.


4 PORTRAITS

4 FILMS

4 CORE MESSAGES


1. Here real message from Oknha Cheng Kheng

I will propose to our Boss to participate to these beautiful project and to inspire the young's to follow his

path, the best example for all…

Okghna Cheng Kheng is from my point of view the best ambassador for these project, there is no doubts

than he will inspire a quantity of people by his natural charisma.

PORTRAIT 1

Be Successful


2. Work for Yourself not

by Yourself

PORTRAIT 2

Work for yourself

not by yourself <

These film have

to create the

envy to

participate to a

success or

motivate

entrepreneurs to

start their

business

3 . Find your way, develop new skills

Find you’r way and start a new career, here we will follow a young team mate having

changing everything in his/her life joining CPL

PORTRAIT 3

learn &

find your way


4. You’re not alone::

Ideally hosted by the person in charge of welcoming the freelance agents or the new arrivals. We wish to communicate to the future

customers than CPL is well organized a company ,with distinct departments. We will notice than the company he’s carring about the

team as they care for them.

PORTRAIT 4

You’re not

alone


V I D E O S R E F E R E N C E S



https://www.youtube.com/watch?v=3X7t0GkYfxo


FRAMING & TREATMENT


FRAME SPEED

I did shot these movie in 2011 at Bangkok. Our movie

will be different, but is an elegant portrait to watch, a

movie without texts, only supported by music.

h"ps://www.youtube.com/watch?v=_YHyLEgzIqE

These movie is offering us a great moment looking at

various animals in their natural environment .Please pay

attention about the use of slow motion in these film as

there will be some in our film 2 and the equipment used

almost the same configuration.

https://www.youtube.com/watch?v=sFfzqzSc46Q

ASPECT RATIO


LOCATIONS

The Shooting will take place at PP, we will follow our 4 actors /

agents during one day in different situations at CPL office, at

their home, wen they enjoy time with family and friends, working

on locations with clients.

FILM CREW

1. Director/Scriptwrite/DOP

2. First AD

3. 2 electricians

4. 1 Assistant Camera.

5. Producer + 1 Assistant

6. Make up /wardrpbe

7. Sound engineer / Editor

8. SFX and After Effects

9. Colorist

10. 2 Voice, Over Talents


FILMS VERSIONS

1 Version Master 3 Min

1 Version TV 30 Sec

1 Version TV 1 Min

&

VO Khmer + VO English



R E S O U R C E S


FREELANCERS TEAM

PREPARATION & SHOOTING

(Our Video Technician might handle a second camera )

1.Producer / Location manager/Accountant (junior is ok)

2.Runner (like delivery boy help many things)

FREELANCERS TEAM SHOOTING.

4 Days + 1 Day Studio

2 Electricians ( one english speaker)

1 Camera Assistant

1 Grip Guy

2 Prod assistants for team support, parkings, food, talents

coordination

1 Make up Artist / Wardrobe

EQUIPMENT FOR SHOOTING DAY

( outside camera equipment)

1 Big Car or van all day with one driver

2. Light Reflectors

Small electric cables,

additional lights on Battery depending the script

2 Tables and 2 chairs + One for make up

OTHER

Small budget for team transportations and catering

budget for actors if any ( outside the 4 main talents)

Small budget for wardrobe

PORTRAITS

We are targeting here to produce portraits of agents in order to

share the best possible image for CPL as trustable a professional

real estate agency focus about humans, here agents and clients

sellers / Buyers, and editing films to diffuse on social medias,

YouTube, events and TV.

OCM. June 2020


CPL MARKETING CAMPAIGN CPL 2020 - Portraits.

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