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Designing Brand Identity: An Essential Guide for the Whole
Branding Team, 4th Edition
BOOK DETAIL
Hardcover: 326 pages Publisher: John Wiley and Sons; 4th ed edition (November 6, 2012) Language:
English ISBN-10: 9781118099209 ISBN-13: 978-1118099209 ASIN: 1118099206 Product Dimensions: 8.5
x 0.9 x 10.8 inches Shipping Weight: 2.6 pounds
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Book Description
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong
brand From research and analysis through brand strategy, design development through application
design, and identity standards through launch and governance, Designing Brand Identity, Fourth
Edition offers brand managers, marketers, and designers a proven, universal five-phase process
for creating and implementing effective brand identity. Enriched by new case studies showcasing
successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at
the latest trends in branding, including social networks, mobile devices, global markets, apps,
video, and virtual brands. Features more than 30 all-new case studies showing best practices and
world-class Updated to include more than 35 percent new material Offers a proven, universal
five-phase process and methodology for creating and implementing effective brand identity

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