Importance of Digital Marketing in covid19

IMPORTANCE
OF DIGITAL
MARKETING
IN COVID19

INTRODUCTION
• Digital marketing includes all marketing endeavors that
utilization an electronic gadget or the web. Organizations
influence digital channels, for example, web search tools,
online networking, email, and different sites to associate with
ebb and flow and forthcoming clients. Digital marketing is
characterized by the utilization of various digital strategies
and channels to associate with clients where they invest quite
a bit of their energy: on the web.
• These day internet has become a part of our daily lives, digital
marketing proved to be important for a brand. Business now
focus on creating an online brand image as globally there is
4.5 billion internet subscribers. In the past of a few weeks, the
outbreak of COVID 19 impacted our lives and multiple
businesses across the world.

• Before the lockdown, social media usage was on average 150 minutes per day. However, in the
first week of lockdown, the figures jumped to 280 minutes per day, showed a survey. The
survey added that 75% people were spending more time on social media as compared to the
before.
• A solid understanding of these shifts in customer behavior will helps to create opportunities
for marketers to continue to engage their customers.

WHAT WE CAN DO NOW?
• As digital marketers we want to:
• Make the most of digital elements of our offering or create
them where they don’t currently exist
• Position ourselves for the post crisis market upswing
• Take advantage of situations where we currently have reduced
risk
• Ensure we are adding value for users, customers and prospects
where we can

• Many businesses weren’t ready for this situation – the ones that are thriving
are those that were already prepared to engage digitally.
• If you aren’t one of those organizations, now is the time to change.
• Taking steps along your digital transformation journey now will make your
organization:
• Better able to operate now
• Better prepared for the future
• Equipped for the next crisis

Prepare for a comeback.
Position ourselves for the post crisis
market upswing.

• Interest is going to return,
prospects will look for services
again – we need to be there when
they do.
• Why SEO makes sense now:
» Resource intensive
» Long game
SEO tasks to do:
» Technical audit
» Link audit
» Update Google My Business
» Content creation (topical and evergreen)
SEO tasks to avoid:
» Keyword research for evergreen content
» Backlink acquisition

Upskilling Your Organisation
• Now is a great time to take advantage of digital training offers.
• Digital marketing training allows you to:
» Improve performance for your key tactics and channels
» Develop strategy understanding
» Prepare for new digital opportunities, now or in the future
» Push your organisation in more technical areas

How we can help.
Bespoke training designed around you and your teams’ needs.

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