Portland Rose Festival :: 2020 Souvenir Program

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PORTLAND ROSE FESTIVAL

OFFICIAL 2020 SOUVENIR PROGRAM

Table of Contents

Welcome...............................................................................................................2

Visions of Windmills ............................................................................................. 3

Portland Rose Festival Foundation Board.............................................................. 4

Leading Through Crisis.......................................................................................... 5

Calendar of Events................................................................................................ 6

Rose Festival Court presented by Unitus Community Credit Union....................... 8

Telling the Sponsorship Story................................................................................ 9

Rose Festival Stories: Unitus Community Credit Union........................................ 14

Queen’s Coronation presented by Unitus Community Credit Union.................... 15

Virtual Opening Night presented by Xfinity.........................................................17

Rose Festival Stories: Regence BlueCross BlueShield of Oregon.......................... 19

Porch Parade presented by Pacific Power............................................................ 20

Rose Festival Stories: Spirit Mountain Casino...................................................... 22

Grand Petite Parade............................................................................................23

Rose Festival Stories: Portland General Electric................................................... 26

Rose Festival Honors presented by Wells Fargo................................................... 27

Rose Festival Clowns........................................................................................... 29

Rose Festival Stories: Alaska Airlines................................................................... 31

Virtual Fleet Week............................................................................................... 33

Rose Festival Supporters..................................................................................... 34

Rose Festival Stories: KPTV FOX 12 Oregon........................................................ 36

Rose Festival Official Products............................................................................ 38

Portland Rose Festival Foundation Dinner & Auction.......................................... 39

Rose Festival Stories: Fred Meyer........................................................................ 41

2021 Schedule of Events..................................................................................... 43

Portland Rose Festival Foundation

1020 SW Naito Parkway

Portland, Oregon 97204

Phone: 503.227.2681 | Fax: 503.227.6603

Email: info@rosefestival.org

RoseFestival.org

For visitor information contact:

Travel Portland • 503.275.9293, 1.87.PORTLAND

travelportland.com

Travel Oregon • 800.547.7842

traveloregon.com

Publisher:

Portland Rose Festival Foundation

Copywriters:

Marilyn Clint, Kate Schiewe, Carol Ross, Jessica

Metteer, Mariel Bunnage

Graphic Design:

Kenneth Poirier

Contributing Photographers

Gayle Aman, Tim Adams, Vern Uyetake, Alicia J. Rose,

Marilyn Clint, Katie Yates, Brian Ross

Follow us on:

1


MAYOR & PRESIDENT’S MESSAGE

Just as in many communities worldwide,

Portland’s resilience and strength have shined the

past few months as our residents have worked

together to deal with the devastating effects of

the COVID-19 health crisis. Almost overnight our

lives changed, and our health and well-being

became dependent on our ability to adapt and

adjust our lifestyles, something I’m proud to say

Portlanders were more than willing to do.

Normally I would use this message to extol

the vibrancy of Portland’s many amenities, our great restaurants and food carts,

nightclubs, galleries, theaters and parks. I would urge Rose Festival visitors to sample

from Portland’s diverse menu of offerings and encourage residents to widen their

experiences and search out new things to enjoy.

Instead I feel the need to counsel patience and perseverance as we continue our

journey through the unknowns of this pandemic. I believe we will emerge from this

crisis even stronger than we were before, because Portland is a city of leaders, a

place populated with strong minds and hearts.

Portland’s Official Festival has shown a high caliber of leadership during this crisis.

I am thankful that the Rose Festival has found ways to celebrate our city safely,

even under these unprecedented and challenging circumstances. Events like the

Portland Rose Festival are essential to building community, and during times of crisis,

maintaining and strengthening community is key to our recovery.

Please continue to take care of yourselves and your community,

When we chose the theme ‘2020 Rose Vision’

for this year’s festival, we could never have

anticipated that by the end of March our planning

would be more fittingly called our ‘2020 Evolving

Vision.’ When we started announcing this year’s

Rose Festival Court, we were visiting their high

schools as normal; the final four princesses were

introduced on a social networking platform, with

a television camera pointing at a computer.

When we announced we were postponing our

big outdoor events, we put our creative minds into planning for community-building

activities that could take place at a safe distance. Our ‘Parading in Place’ concept was

born, and the enthusiastic participation of the public reminded us that even in the

middle of a pandemic, it’s important to celebrate.

In last year’s souvenir program, I referred back to the 1919 Victory Rose Festival, an

event that had to be re-branded and re-funded after the challenges of World War I

and the pandemic of 1918. I reflected on the ultimate victory of having sustained the

Rose Festival for more than a hundred years—through world-changing events like

war, economic downturns and natural disasters.

And now, while focused on sustaining our nonprofit foundation through yet another

crisis, we have set aside our normal event planning to showcase the ceremonial side

of Rose Festival. While we continue to stay safe, we look forward to the time when

we can celebrate together again.

Be well,

Ted Wheeler

Mayor, City of Portland

Teri Bowles-Atherton

President, Portland Rose Festival Foundation

2


VISIONS OF WINDMILLS

by Marilyn Clint, Rose Festival’s ‘Parade Queen’

On March 11, 2020, I made

a speaking presentation at

the Museum of the Oregon

Territory in Oregon City with

the quirky title, “The Quixotic

Business of Celebration.”

The talk focused on the

“impracticality and idealism

of festival stewardship” and

outlined how the Rose Festival

had somehow managed to

survive—and thrive—despite

the many external forces

working against it.

I talked about 1918 and the cancellation of the festival during World

War I. I talked about the influenza pandemic that shut down Portland

in the fall of that same year. And I talked about reinventing the festival

in 1919 as the ‘Victory Rose Festival,’ with new branding and new

funding. I talked about all this knowing that much of the planning for

the 2020 festival was already in place; the Rose Festival Court was

nearly complete; much of the sponsorship money was already in the

bank, most of the Grand Floral Parade entries were already booked

and we were on the verge of starting to build parade floats.

When I was packing up my car to leave the museum, I learned that

the NBA was postponing its season. Later that night came the news

that schools would close the following Monday. Wait...there were

still four Princesses to announce!

That was just the beginning of the pandemonium precipitated

by the COVID-19 pandemic. The world changed overnight, and

the festival industry—the business I had identified as requiring

leadership both courageous and idealistic—was facing perhaps

its most significant crisis.

I’ve been telling stories like these for much of my Rose Festival career,

stories with happy endings that prove the resilience of the rose and

the dedication of its acolytes. But on March 11, just minutes after

telling another story of disaster staved off by determination, I was

living the story. And as of the publication date of this program, that

story has no ending.

The irony of the Rose Festival theme, ‘2020 Rose Vision,’ is not lost on

any of the festival’s leaders. Immediately that theme was morphed

into ‘2020 Evolving Vision,’ as the festival’s 15-some committees

were sidelined, the staff was sent home to work remotely, the primary

focus turned to sustaining financial resources, even while plans were

put into place to find ways to celebrate at a safe distance with virtual

events and inside-out parades—or as we called it, Parading in Place.

My role as Director of Communication suddenly outranked my role as

Director of Events. Finding platforms to tell the Rose Festival story—

finding the right words, finding the right way—took over much of

my time, along with learning new vocabulary and new technology.

Early in 2020 we identified three words we felt described the festival:

Inspiring, Tradition and Evolving. The Rose Festival has always been

all three. At its heart, any tenured celebration is all of these things,

or it doesn’t survive to become a heritage festival in the first place. It

takes the lofty enthusiasm of a Don Quixote to steward a festival like

that. People with courage and idealism, people with vision. And the

Rose Festival is blessed with people exactly like that.

The windmills don’t stand a chance.

3


PORTLAND ROSE FESTIVAL FOUNDATION

BOARD OF DIRECTORS

The Portland Rose Festival Foundation Board of

Directors is the governing body of Portland’s Official

Festival, made up of local leaders who make a yearround

commitment to implement the Foundation’s

mission, work on committees for Rose Festival

events, and fulfill assigned roles at these events.

The Board of Directors’ role took a different turn in

2020, as traditional event planning was put on hold

in March. The Officers and Executive Committee

worked in tandem with staff on important decisions

to evolve the Festival’s plans and operations,

with the ultimate goal of protecting Rose Festival

traditions for many years to come. The Festival’s

future is dependent on these extraordinarily

dedicated volunteers, and we are truly grateful for

their commitment and leadership!

Officers

President:


President-Elect:

Dave Todd

Vice President:

Carla Stenberg

Secretary:

Amy Johnson

Treasurer:

John O’Hanlon

Assistant Treasurer:

Bill Poppino

Directors

Kassie Auler

Erica Baldwin

Anjene Bryant

Ron Carr

David Casias

David Cohen

Mike Cohen

Melissa Damm

Jeff Deering

Contesa Diaz-Nicolaidis

Francis Doo

Marlo Eckert

Bruce Ellis

Jeremy Emerson

Thom Faller

4

Ebony Foreman

Jamal T. Fox

Linda Gunselman

Scott Guptill

Darci Hansen

Corey Hanson

Ray Hanson

Leslee Heinrichs

Natasha Holstein

Patty Hoppe

John Johnson

Shona Jones

Dave Keckes-Chartrey

Dayna Kirk

Dan Klinkert

Dan Lenzen

Helen Lewis

Peter Mack

David McCall

Scott McCarty

Melanie Means

Paul Meyer

Kirk Newell

Valerie Nias

Tracy Olsen

Carolyn Poppino

Brenda Ray Scott

Adrienne Roark

Toshiko Seeman

Linda Sheron

Geneane Stahl

Karis Stoudamire-Phillips

Gordon V. Walker

Nancy Wolf

Cheryl Zander

Directors At Large

Paul Davis

JJ Spriet

Directors

Emeritus

Sally Broughton

Gail Campbell

Diane Deardorff

Susan Halsten

Nancy Hopkins

Jim Lasher

Norma Manning

Versie Meyer

Richard Ransome

Christee Sweeney

Honorary

Directors

Kimberly Bown

Dorothy Boothe

Governor Kate Brown

Dick Clark

Gerry Frank

Clayton Hannon

Emily Hastings

Police Chief Chuck Lovell

Janet R. Lueddemann

Jeff Miller

Ron Rentfrow

Richard Stetson, Jr.

Mayor Ted Wheeler

Past Presidents

Robert Ames

Marcia Apperson

Brett Baker

Ken Bartell

Rita Bladow

Al Bullier, Jr.

Sue Bunday

Darrel Buttice

Larry Campbell

Doug Capps

Frank Chinn

Norm Daniels

Dan Durkin

James L. Franzen

Rolf Glerum

Leslie Goodlow

Robert Hansen

Bill Hildick

Todd Johnston

Mack Lai

Jim Larpenteur

Mark McGirr

James Osborne

Jim Robb

Rick Steinfeld

Dudley Strain

Dave Sweeney

Kathy Taylor

Eldon Tichenor

Gerri Tisdel

Portland Rose Festival

Foundation Mission

The Portland Rose Festival

Foundation is a non-profit that

serves families and individuals

with programs and events that

promote the arts, education

and volunteerism. We value

environmental responsibility,

diversity, patriotism and our

historic and floral heritage.


LEADING THROUGH CRISIS

Most people have no idea the level of responsibility assumed by

volunteer board members of nonprofit organizations. Since its

beginning in 1907, the Rose Festival has attracted passionate,

committed individuals who give freely of their time and treasure

to steward the festival and its events and programs. Three

organizations have worked for more than a hundred years to

help preserve the festival: The Portland Rose Society, established

in 1889, the most tenured of the three; the Royal Rosarians,

Portland’s Official Greeters and ambassadors in white since

1912; and the Portland Rose Festival Foundation, originally

incorporated in 1907.

Before making the initial announcement to postpone the

2020 Rose Festival, CEO Jeff Curtis needed to have important

conversations with the leaders of these organizations, leaders

who would be called upon to step up in new ways to sustain the

113-year-old festival.

Needless to say, they all stepped up, and they are continuing to

step up.

Leadership skills have been positively tested during this

pandemic. Early on President Teri Bowles-Atherton assigned the

oversight of festival planning to the Major Incident Management

Team, suspending the normal committee structure of the

festival. She and President-Elect Dave Todd led the hand-picked

team of board and staff. In addition, Dave took on the analysis

of new funding sources, becoming inordinately familiar with the

CARES Act and advising staff on the application for the Paycheck

Protection Plan loan.

The festival’s 18-member Executive Committee continued to

meet, albeit in a virtual setting. The Finance Committee under

the leadership of Treasurer John O’Hanlon played a vital role in

planning as revenue sources quickly dried up. Parade chairs and

the Rose Festival Court team were called upon to find new ways

to serve up celebration to a community starving for positivity.

Kimberly Bown, Prime Minister of the Royal Rosarians and Emily

Hastings, President of the Portland Rose Society became familiar

faces on the screen of Zoom calls. Both participated in the Rose

Festival’s Porch Parade processional; Kimberly masterminded

the inclusion of local gardens in the Parading in Place festivities,

adding ‘Roses for Hope’ to the lexicon. As planning turned to the

ceremonial side of Rose Festival, Kimberly and her team fittingly

assumed responsibility for creating pageantry in the midst of

pandemic, dealing admirably with the continually shifting

landscape of expectations and venue restrictions.

Volunteerism continues to be one of Rose Festival’s most

enduring values and one of its most important resources,

especially in light of an uncharted future. When volunteers

become leaders, they bring their hearts along with their heads;

and that combination has helped make the Rose Festival one of

the world’s most cherished legacy events.

5


2020 CALENDAR OF EVENTS

February 28

Court Announcements

Daily announcements began

for the 15 members of the Rose

Festival Court presented by

Unitus Community Credit Union

Learn more on page 8.

March 19

Rose Festival Postponed

The Rose Festival announces

postponement of 2020 events.

April 24

Hope Rose Illuminated

Ramsay signs adds the word

“hope” to the iconic neon rose

sign atop the Rose Building,

now illuminated nightly.

April 28

Parading in Place

Announced

The Rose Festival announces

stay-at-home activities for

Portlanders to participate in.

paradinginplace.com

May 16 - 30

Rose Festival Porch

Parade presented by

Pacific Power

Residents decorate porches,

windows and sidewalks to share

their rose spirit and bring joy to

neighborhoods.

paradinginplace.com/porch-parade

May 22

Virtual Opening Night

presented by Xfinity

Opening night concert featuring

Hit Machine and a pre-recorded

fireworks show streamed via

Facebook Live.

facebook.com/

PortlandRoseFestival

May 30

2020 American Heart

Assn. Heart & Stroke Walk

(Virtual)

Using treadmills and

neighborhood streets,

participants take steps to

fundraise to help cure heart

disease and stroke.

pdxheartwalk.org

June 6

Grand Petite Parade

Shoebox floats created by the

community are featured with

video clips from bands and

special entries, streamed on

Facebook Live.

facebook.com/


July 19 - August 1

Rose Festival Treasure

Hunt

Daily clues lead to a hidden

medallion. Clues available at:

RoseFestival.org

July 29 - August 2

Virtual Fleet Week

Virtual ship tours and more can

be enjoyed safely from home.

RoseFestival.org

July 30

Queen’s Announcement

Follow Rose Festival’s social

media channels to learn who is

2020 Rose Festival Queen.

facebook.com/


instagram.com/

PDXRoseFestival

twitter.com/PDXRoseFestival

RoseFestival.org

August 1 - 2

Queen’s Coronation

presented by Unitus

Community Credit Union

Meet the members of the 2020

Court and see the “crowning

moment” in this special 1-hour

program televised on:

KPDX FOX 12+ Sat. 8/1 @ 4pm

KPDX FOX 12+ Sun. 8/2 @ 4pm

RoseFestival.org

August 6 - 28

38th Annual Rose Festival

Art Show

Artists from across the region

celebrate the rose in this juried

show on display at Oregon

Society of Artists gallery, or view

from home at osagallery.org

2185 SW Park Pl.

Portland, Oregon 97205

osartists.org

August 11

Rose Festival Honors

presented by Wells Fargo

This virtual event honors

mentorship and the power of

women supporting women.

Watch the 1-hour program

live at 12:00 p.m. featuring

2020 honoree Marcia Randall,

keynote speaker Tracy Curtis,

and 2006 Queen Grace (Neal)

Stratton.

RoseFestival.org

October 16

Portland Rose Festival

Foundation Dinner &

Auction

Raising mission-critical funds to

continue the evolving traditions

of the Portland Rose Festival

RoseFestival.org

FOLLOW THE

CLUES, FIND THE

TREASURE!

Daily clues posted at

10am online at

RoseFestival.org

6


Unitus is proud to honor the outstanding

young women of the Rose Festival Court

For these brilliant minds, the journey is just beginning.

We’re proud to match each Rose Festival Princess with a professional mentor who

will guide and support them through a Court Mentorship that lasts a lifetime.

Highlights of this year’s Court Mentor Program include:

• Weekly virtual activities and guest speakers

• A virtual Q&A in the Princesses’ job field of interest

• A virtual Financial Education Workshop to prep for college and beyond

#unitusccu

Photography by

Alicia J. Rose

427728


2020 ROSE FESTIVAL COURT - A JOURNEY

March at the Rose Festival means

it is time to announce members of

the Rose Festival Court presented

by Unitus Community Credit

Union. However in 2020 things

looked a bit different.

On February 28, we announced

our first Princess at David Douglas

High School. We continued to announce a Princess each day, until

March 11. At this time, things started to change. Corona virus or

COVID-19 became a household word, and a daily topic of discussion.

On the evening of March 11 Governor Brown placed a ban on

gatherings of 50 people or more. On March 12, we announced our

Princess at Lincoln High School in a modified assembly with just

the candidates, and close family and friends. Schools started to talk

about canceling classes, and two schools — St. Mary’s Academy

and Central Catholic — were planning to move to remote learning

for the next few weeks. On March 13, Central Catholic’s doors were

closed, but their announcement was successfully held at Lloyd

Center, and one of the last activities to take place at St. Mary’s that

Friday afternoon was their announcement ceremony, both limited

to the families and teachers of each school’s court members.

The weekend of March 14-15 saw some major changes in

public policy. Governor Brown closed all schools through the

end of March. We had to work quickly and creatively to come

up with a plan to announce the final 4 Princesses, scheduled for

March 16-19. The ultimate goal in determining how to proceed was

making this experience transformational for each young woman

involved. Our solution was to announce the Princess online using

Google Hangouts. A TV news camera came to the Rose Festival

office to film the announcement, candidates dressed up in their

formal gowns, the previous year’s Princess tuned in to offer words

of advice, and the new Princess was able to give a speech on

Instagram stories.

We are grateful to the high school administrators, Court candidates,

the news media, and everyone involved who helped us to swiftly

evolve our traditions and provide a memorable experience to all

the students involved. We are proud of how it all turned out!

However announcing the Princesses is just the start of the Rose

Festival Court Program. On April 9 Governor Brown directed that

schools would stay closed for the remainder of the academic year.

Students are learning to do distance learning, and the Princesses

are having their training on Zoom.

The Court’s Outreach will look different this year. Activities so far

have included doing a live reading on Instagram to children, and

making a video to cheer for essential healthcare workers, which

was shared on social media.

As plans for a phased re-opening continue, the festival continues

to create flexible plans to get members of the 2020 Rose Festival

Court together in person, with hopes of providing an experience

that includes additional training and community outreach.

8


TELLING THE SPONSORSHIP STORY

Southwest put its name on two of Rose Festival’s parades, and

over the next ten years made a multi-million dollar investment,

managed from their corporate headquarters in Texas. “Once they

felt they had a great foothold in the market, they moved on,” Curtis

says. “The good news for the festival was we were able to help

them achieve their marketing goals. After a few years without an

official airline deal, Alaska stepped up in 2012 and has taken it to

the next level when it comes to organizational integration.”

Sponsors are a big part of the Rose Festival’s story, with fascinating

stories of their own about their connections to Portland’s Official

Festival. “Most people only think of the money,” says longtime

staffer Marilyn Clint. “But our premier partners represent so

much more than that.” Key sponsors contribute corporate

clout, community connections, creative inspiration along with

constructive checks and balances, not to mention organizational

leadership. These Sponsor Stories have been crafted by Clint, the

festival’s resident historian, to highlight the intricate connection

between Rose Festival and its premier sponsors.

Corporate sponsorship grew in the 1980s as one of the most

important financial components for perpetually-struggling nonprofit

events. “Funding a festival is a tricky business,” says Clint. “From

the very beginning, companies like Meier & Frank kept the festival

going. And Gerry Frank has been part of the Rose Festival board of

directors for as long as I’ve been alive, which is a long time.”

But even longtime sponsors can be vulnerable to change.

“Sometimes companies go away or their marketing goals change,”

says CEO Jeff Curtis, whose Rose Festival career started in

sponsorship sales. “Meier & Frank, for instance, was acquired by

Macy’s in 2006. Macy’s didn’t have that personal connection to

Rose Festival.”

A company’s decision to sponsor an event or a festival comes

from a variety of places. Decisions can be based in good corporate

citizenship, community spirit or strong, targeted marketing goals.

“Southwest Airlines is a great example of the latter,” says

Curtis. “In the early 1990s they waited for the festival’s official

airline to opt out, then they called us. They wanted to be aligned

with the biggest event in Portland which was a new market for

them at the time.”

When corporate names started appearing in the title of events in

the 1980s, it was initially a controversial step. While the general

public seemed to accept it, media outlets were more skeptical.

Portland’s daily newspaper went through several iterations of

policy in regard to acknowledging sponsors in editorial coverage of

events. Later it became commonplace.

“We had to make some hard calls to local media in the early days

of title sponsorship,” says Clint. “We had to advocate for our

sponsors. There’s a formula for the level of investment, whether

a name appears before or after the name of an event, as in a

title or presenting sponsor. You’re always trying to be sure your

sponsors are getting a good return on their investment.” Rose

Festival follows the guidelines of the International Events Group,

the industry leader in sponsorship trends and valuations.

Curtis’ background in sponsorship sales is a plus for dealing with

the twists and turns of the festival business. “I have my own sales

formula I use every year to forecast sponsorship dollars. The money

is what makes us able to meet our mission, to accomplish our

programming goals. Rose Festival is one of the best in the events

world at sponsor recruitment and retention. We concentrate on the

big picture. And as highly as we value our premier sponsors, we

recognize the importance of every relationship, no matter the size

or scope. We have fully embraced a core philosophy of customized

relationships with all of our sponsors.”

“If you look over the long history of the festival,” says Clint, “it’s

hard to quantify the investment of longtime sponsors like PGE

and Wells Fargo. Sponsoring a float in the Grand Floral Parade

is extremely important to us, because floats are the cornerstone

of our programming. And PGE and Wells (in its former corporate

identities of First National Bank and First Interstate Bank) have

provided parade content for decades. That can’t really be assigned

a dollar value, and neither can their contribution to our leadership.

More Rose Festival presidents have come out of Wells than any

other company. And PGE’s Rose Festival leadership is legendary.

There’s more than money to the sponsorship story.”

9


ROSE FESTIVAL COURT

Presented by Unitus Community Credit Union

Michelle Le

David Douglas High

School – Senior

Michelle is a passionate

leader, serving on student

council as the Head of

Communications, and

a member of the DDHS

Communicare. Through

this club, she was able

to donate over $15,000

to local nonprofits that

support sex trafficking

survivors and youth in the Portland Metro who are struggling

with mental illness. Her favorite place in Portland to visit is

Multnomah Falls, “to see the breathtaking view that comes with

hiking the trail.” Michelle plans to attend Oregon State University

to major in biochemistry and biophysics, with a minor in gender

and women’s studies. She will be pre-med to be a pediatrician,

combining her love for science, and working with children.

Zoey Weenser

Cleveland High School –

Junior

Zoey is a team player

serving as the Captain and

receiving the MVP award on

the CHS Varsity Cheer Team.

She is also a statistician for

the varsity wrestling team

and a peer mentor for the

Special Education class. She

is most proud of starting

a Unified Cheer Squad, a

program that places students with disabilities on teams that do

not have them. Outside of school, she is a Girl Scout and works

as a counselor during the summer. She spends time fundraising

and planning trips across the west coast with her troop. She also

volunteers at a food pantry. Zoey plans on attending a four-year

university to major in Special Education to become an elementary

school teacher.

10

Brenda Ortegon

Briceno

Parkrose High School –

Junior

Brenda has won the Alfred

Wegener’s Resilience Award

for demonstrating resilience

in physical science, the

Cybernetic Human Trophy

in AP Biology, attendance

awards, and Most

Inspirational Girl Swimmer

Award. She is involved with

NHS, MEChA, College Possible, and the swim team. Outside of

school, she enjoys drawing, watching movies, and spending time

with her family and pets. She tries to go outside whenever possible,

and her favorite place to visit is “Washington Park because there

are so many things to do there. Everything is unbelievably beautiful,

and you can always tell that people have a good time there.”

Brenda plans to attend college, focusing on the sciences.

Jensen Kaelin

Metro East | Lake Oswego

High School – Senior

Jensen has been playing

varsity volleyball her entire

high school career, earning

honorable mention in her

freshman and sophomore

year, and first-team her

junior and senior year. She

made the OregonLive Top

Hitters List her senior year.

In addition to volleyball,

she has earned varsity letters in swimming and bowling. Outside

of volleyball, she volunteers with Make a Wish, Toys for Tots, AVP

Beach Volleyball, Lake Oswego Library, Blood Drive, and is a referee

for CYO volleyball and basketball. She is a member of the Lake

Oswego Youth City Council. Jensen has committed to play beach

volleyball with the Arizona State Sun Devils. She plans to remain in

the sports industry, focusing on Sports Business and later possibly

minor in Nutrition.


ROSE FESTIVAL COURT


Kimberly Huynh

Metro West | Liberty High

School, Senior

Kimberly is highly involved

in her school’s theater

production and the news

program, where she is

known for her off-script

jokes. She is involved in

the National Honor Society

and takes several advance

placement courses, along

with Senior Inquiry, a dual

credit class at PSU. She played Hermia in the LHS production of

A Midsummer Night’s Dream. On Saturdays, she volunteers at Lac

Hong Vietnamese School to assist in art classes and performing the

dan tranh, a traditional Vietnamese instrument. She enjoys reading

classic literature and has been writing a teleplay with over 100

episodes. Kimberly hopes to attend Pacific University and major in

film and media production with a minor in graphic design.

Wren Louis

Madison High School –

Junior

Wren is an avid soccer

player, playing goalie for

the MHS Women’s Soccer

Team and with Soccer

Chance Academy. She was

nominated for an honorable

mention for Portland’s All-

City Soccer Team. She is

also the scorekeeper for the

Women’s Basketball team, a

member of Peace & Justice, and Garden Club. Her GPA places her

at the top of her class. Outside of school and soccer, she enjoys

dog sitting and babysitting around her community and has been

a counselor at Outdoor School. Her favorite place in Portland to

explore is “Alberta Street, where there are many interesting stores

and restaurants to explore.” Wren plans on attending an in-state

college to become either an ASL interpreter or an independent

business owner.

Dyllan Newville

Roosevelt High School –

Senior

Dyllan is the varsity team

captain for Cross Country

and Track and has received

the Most Improved and

Coach’s Award, along with

being a MAC Scholar-Athlete.

She is very proud of her time

on the Cross County & Track

Team. Outside of running,

she is involved in Northwest

Children’s Theater, Planned Parenthood, Youth Action Council, and

Key Club. Dyllan recently organized a volunteer group that takes

orders, delivers groceries for vulnerable populations, and finds ways

to connect and serve her community through this pandemic. Dyllan

plans to continue her educational path at PCC with plans to transfer

to a four-year institution, where she will focus on public health and

Spanish. Dyllan hopes to advocate for underserved communities as a

project manager within the government.

Roserina Chipen

Benson Polytechnic High

School – Senior

Roserina has perfect

attendance and is a member

of Honor Roll. She is also

involved with Benson Tech

News, Volleyball, Softball,

and the Prom Committee.

She performs Tahitian

dances every year at the

Diversity Assembly. She

enjoys singing, her Church

Youth Group, and operates the technology there, along with

working with the Portland Center Youth Collective to better her

community. Roserina plans to attend George Fox University to earn

a Bachelor’s in Social Work. She plans to create and manage an

Island community center for islanders of all ages to have a safe and

fun place to seek help and better resources.

11


ROSE FESTIVAL COURT


Anya Anand

Lincoln High School –

Senior

Anya is a leader in her

community, serving as the

Co-President of both the

Associated Student Body

and Asian Student Union.

She is also a member of

the Multnomah Youth

Commission, National

Honor Society, and is an

AVID tutor. She has been a

speaker at We the Wild Youth Event. In her spare time, Anya loves

to sing, play the ukulele, and write songs. She and her family travel,

and she enjoys learning about different cultures and perspectives.

She loves to spend time with her school community and participate

in many various activities. Anya plans to attend a four-year college

and major in psychology, then complete medical school to become

a pediatrician.

Melyssa Okazaki

Central Catholic High

School – Senior

Melyssa is a career member

of the Academic Honor Roll

and a part of the National

Honor Society. She is a peer

tutor, a Rambassador, Team

Captain of Varsity Golf, and

Founder of Girls Who Code

Club. She is also a member

of the Women’s Coalition

and the Art Club. Outside of

school, she volunteers with Oregon Food Bank and takes golf lessons.

She loves to read and see live music. Melyssa plans to attend UC

San Diego in the fall, focusing on English and Creative minors in

Studio Art and Computer Science. She hopes to become an editor for

a major publishing company.

Grace Genter

St. Mary’s Academy –

Senior

Grace is the leader of

the Science Club and is

involved in several other

activities, including:

Women’s Empowerment

Week, Week of Joy, and

she is the director of OA-

Operation Appreciation.

She is a science mentor to

a 5th grader and a LINK

mentor welcoming freshmen. She played volleyball for two

years and is currently a member of the varsity golf team. Outside

of school, Grace enjoys exploring antique stores and discovering

1950’s fashion. She likes to create a unique look while helping

the environment by recycling clothing. Grace plans to attend

Cornell University next year to study chemical engineering and

is hoping to develop medical appliances in her future career.

Carmella Thomas

Grant High School –

Junior

Carmella is a member of the

Grand Dance Collective and

was voted “MVP dancer”

by her class as the most

encouraging, outgoing peer

in 2019. She is also involved

in female leadership at Self

Enhancement Inc., and has

won awards for having a

high GPA. She was chosen

to be a part of the PPS Guiding Coalition to give her input on

ways to improve PPS and had someone shadow her. Her favorite

Rose Festival event is the Starlight Parade, and she looks forward

to going with her family each year. Carmella plans to attend a

4-year college out of state, and potentially study business. She is

interested in footwear and apparel design.

12


ROSE FESTIVAL COURT


Natalie Cetina-

Huchin

Jefferson High School –

Junior

Natalie is a leader serving

as Class President both

Sophomore and Junior

year, along with MEChA,

YAC Culture Club, and SEI

female leadership. She

takes college courses at

PCC and participates in On

Track OHSU and Biotech

Program, all while maintaining a 4.0 GPA. She is a Spanish tutor

and a peer mentor for Spanish speaking students who are new

to JHS. She enjoys helping her siblings with their homework and

writing poetry. Natalie plans to attend the University of Oregon

or Portland State University for her undergraduate degree, where

she will major in Biology. She plans on going to OHSU to become a

dentist. She hopes to use her skills by providing free dental checkups

in developing countries.

Doré Young

Franklin High School –

Senior

Doré is an athlete

competing in wrestling,

track & field, rugby, and

Olympic style weightlifting.

She is the wrestling team

captain. She also dances

in the Contemporary

Company at FHS and takes

hip hop classes. She is on

the Constitutional Law

Team and Oregon Battle of the Books. She received the PPS All-Star

award for high achieving immigrants and students of color in the

Asian/Pacific Islander category. Doré plans to attend a four-year

university, getting her undergraduate degree in either chemistry

or education, possibly at Colorado College. She plans to pursue a

masters degree in education, with plans to become a high school

or middle school teacher with a focus on chemistry.

Emma Laboe

Wilson High School –

Junior

Emma is the Co-President of

the Key Club and involved

in Model United Nations.

Currently, she is the Captain

of the JV Soccer team.

She has been awarded

the Neil deGrasse Tyson

Award for Communication

and Advancing Scientific

Literacy, and the Carl Sagan

Award for Communications and Advancing Scientific Literacy. She

loves to bake and make movies for school projects. In addition,

she enjoys music and has taken voice lessons for several years.

She competed in the Leukemia and Lymphoma Society Student

of the Year fundraising campaign and helped raise over $40,000.

Emma plans on attending a four-year university. She is interested

in economics, biology, math, and film. She hopes to become a

physicist or an oncologist.

2020 Court Program Donors

THANK YOU

Abby’s Closet

adidas


Cort Furniture


Marlo Eckert

Floral Design Institute

Fred Meyer

Funky Flowers by Flory

Linda Gunselman

Lloyd Center

Portland General Electric

Royal Rosarian

Foundation

Sophisticated Beads

The Randall Group

Unitus Community

Credit Union

13


ROSE FESTIVAL STORIES:

UNITUS COMMUNITY CREDIT UNION

Unitus Community Credit Union is the newest member to the

ranks of Rose Festival premier sponsorship. After ten years of

working with Pacific Power as the presenting sponsor of the

Rose Festival’s most traditional and treasured program—the

Rose Festival Court—Unitus was the clear front-runner to take

over stewardship of the Court. 2019 Grand Marshal and Rose

Festival Honors recipient Sheila Holden of Pacific Power sat down

with executives at Unitus herself to extol the opportunities of

partnering with Rose Festival on this tenured program.

One of Oregon’s most admired companies according to the

Portland Business Journal and one well known for its nonprofit

collaborations, Unitus Community Credit Union also models

the values of female empowerment and mentorship that go

hand-in-hand with the Rose Festival Court program. The Court’s

mentorship program was started by Sheila at Pacific Power,

but the team at Unitus was determined to take on the awardwinning

initiative and expand it even more. The team at Unitus

takes a hands-on approach to working with Rose Festival Court

leadership in the annual planning for the Court experience.

“For Unitus, partnering with the

Rose Festival means showing up

for our community, which extends

far beyond monetary support,” says

Steve Stapp, the CEO/President of

Unitus Community Credit Union.

“For example, each member of the

Court is paired with a mentor from

Unitus who guides them on their

journey through the program. This

type of support is so important to Unitus that it’s in our name:

You Us Unitus.”

Since Unitus became the presenting sponsor of the Rose Festival

Court and the Queen’s Coronation in 2015, the women on the

Court have had even more opportunities to prepare for their

future studies, careers and earning power. 15 female Unitus

executives provide personal mentorship to the 15 princesses,

including helping each young woman learn more about a future

career in her chosen field. Unitus conducts a financial workshop

for the princesses each year to teach them about managing

their money. Even during the unprecedented 2020 season, these

activities are being held in virtual settings so this year’s Court

can benefit from the expertise of the Unitus execs.

Michaell Lachenmeier, Unitus Loan Center Manager, has served

as a Court mentor. She says, “Without a doubt, our favorite

thing about the Rose Festival experience is the Court Program.

It provides such a unique learning experience for these young

women. Sharing knowledge, investing our time, and showing

up for people in our community like these incredible young

individuals is just one of the ways we can make a meaningful

difference.”

Well known in the community for corporate philanthropy, Unitus

Community Credit Union was the perfect partner to pair with

the Rose Festival Court, with a corporate culture that reflects the

values of the Portland Rose Festival Foundation.

14


QUEEN’S CORONATION


The Crowning Moment

The Rose Festival Queen has been crowned at many different

locations over 105 years of selecting a royal representative.

Laurelhurst Park was a popular spot in the early years. When

Multnomah Stadium—now Providence Park—was built in

1926, it became the venue of choice. In 1961 the new Memorial

Coliseum served as the site, until late in the 1980s when the

festival began to rotate between the Keller Auditorium and

the Arlene Schnitzer Concert Hall to stage televised events.

In 2005, the ceremony moved back into Veterans Memorial

Coliseum and for 15 years it took place on the morning of the

Grand Floral Parade, prior to step-off.

The 2020 Queen will be announced and will receive her

crown on Thursday, July 30 in an undisclosed location, kept

private due to the restrictions of the COVID-19 pandemic. The

investiture will be videotaped for inclusion in an hour-long

television special. The Queen’s Coronation presented by Unitus

Community Credit Union is scheduled to air on KPDX Fox 12+

on Saturday, August 1.

will wear this crown, and she’ll be presented with the same

scepter used since the early 1990s, a 22-inch rosewood staff

topped with a 3 1/2 inch gold-plated spun copper and brass

orb. That scepter has seen a lot of good use over the past three

decades, ceremoniously doffing hundreds of deserving people

with honorary knighthood bestowed by the Royal Rosarians

in the hands of thirty-some queens. The orb has collected a

few dents, no doubt due to mishaps like the year the Queen

accidently dropped it into the tank of water holding the

bumper boats at Waterfront Park!

The manner of choosing the 2020 queen is heralding back to

1930, the very first year the Princesses were selected from

Portland high schools. That year the method was kept secret

until the evening of the Queen Selection, when the young

women were asked to fill out a ballot with three names: their

first, second and third choices for queen. The 2020 Rose Festival

Court will elect its own queen, just as the 1930 Court did!

Since 1922, the Queen

has been invested with

the ‘Crown of Rosaria,’

the delicate 14-carat gold

filigree diadem adorned

with 650 white sapphires,

seven pigeon blood

rubies and a blue zicon

at its tip. The 2020 Queen

WATCH THE TELECAST

August 1 @ 4pm and

August 2 @ 4pm

15


First. Live. Local.

At Your Fingertips

Download

Now

Proud Television Partner of The Portland Rose Festival


VIRTUAL OPENING NIGHT

Presented by Xfinity

May 22, 2020

Rose Festival fans were able to celebrate at home with the first-ever Rose Festival

Virtual Opening Night live-streamed from the Beaverton Honda Stage. Viewers

tuned in to Facebook Live for a concert featuring Hit Machine, followed by an

encore performance of the 2004 Festival fireworks show set to new music. This

event was meant to deliver hope and joy while staying safely at home, making it

a great way to kick off the Rose Festival season!

BOB LANPHERE’S

Beaverton Honda

DID YOU MISS IT?

WATCH IT NOW AT:

YouTube.com/


h

S P I K E D

P R O D U C T O F T H E

S M A L L B A T C H

San

Juan

SELT ZER

PACIFIC NORTHWEST

h

17


OREGON SOCIETY

OF ARTISTS

Oregon Society of Artists is proud to

host the 38th Annual Rose Festival Art

Show. Artists from across the region

celebrate the rose through images

of “Roses” and “Parading in Place”:

Portland Scenes & Rose Festival Scenes.

This is a juried show, open to the public

August 6-28, 2020.

2019 OSA Rose Art Show First Place

Roses Category by Kristie Mooney

$

ALASKA AIRLINES

IS THE OFFICIAL AIRLINE OF

THE ROSE FESTIVAL

18


ROSE FESTIVAL STORIES: REGENCE

One of the first health care companies to partner with Rose

Festival, Regence got started with their first Blue Cross Blue

Shield of Oregon float in 1987. That float depicted the Olympic

torch and celebrated Blue Cross’ affiliation with the upcoming

summer Olympics. It also presented aspiring athletes, including

the Rose Festival’s 1980 Queen, track & field star Robin Marks.

A decade later CEO Jeff Curtis would receive a call from

Regence asking whether Rose Festival would be interested

in creating an entirely new event, one that would highlight

fitness and healthy living. In 2008, Regence became the

sponsor of the Grand Floral Walk, the four-mile march that

precedes the Grand Floral Parade along the same route. A

team from Regence worked with Rose Festival staff to plan

and promote the event from the ground up; Regence continued

their support of the Walk for six years, helping solidify its place

in the festival’s schedule. This style of innovation is inherent in

the Regence corporate culture, a company leading its industry

to provide transformative tools for its members.

Regence has carefully concentrated on utilizing their Rose

Festival support to promote mission-driven themes and

initiatives, serving both their own brand and that of the

festival. For two years Regence and Rose Festival staff worked

with Portland’s nine sister city associations to provide a

vehicle to promote the work of these small nonprofits, helping

to create the first real alliance in five decades. The Tribute Tree

in 2014 was a salute to those in military service; the tree itself

was not only a feature of the Regence float, it lived on the

grounds of Rose Festival CityFair for two weekends, where

people were able to write and affix their personal tributes to

the tree’s branches.

Furthering their support of those in service, Regence has

become an important contributor to the Rose Festival’s

Fleet Week, one of the most popular parts of each year’s

celebration. In 2008, Darci Hansen joined the Rose Festival’s

board of directors, part of Regence’ commitment to providing

leadership to its nonprofit partners. Darci is now a member of

the festival’s Executive Committee and in 2020 became the

first woman to chair the Rose Festival’s Fleet Committee.

“It’s rewarding to work for a

company that prioritizes Portland’s

iconic events, like the Rose Festival.

As someone raised in a U.S. Navy

family, my passion for Fleet Week

fits perfectly with the culture of a

company that encourages me to

exercise personal leadership to make

a positive impact for both Regence

and the Rose Festival,” says Darci, Director of B2B Strategy &

Integrated Marketing.

In 2017, Regence celebrated a century of service to the

Northwest with a memorable horse-drawn float in the Grand

Floral Parade, a re-creation of the two-wheeled rigs that were

used to transport logs in turn-of-the-century camps around

the state. Regence BlueCross BlueShield had its birth in these

logging camps, bringing health care to the workers who

helped create today’s Oregon. From traditional float entries to

inspiring innovative new events and programs, Regence has

helped shape today’s evolving Rose Festival.

PROUD SPONSOR

19


ROSE FESTIVAL PORCH PARADE

Presented by Pacific Power

May 16 - 30, 2020

The Rose Festival Porch Parade presented by Pacific Power let

Portlanders come together and celebrate at a safe distance. The

public was invited to decorate a front porch, window or sidewalk

in support of the Rose Festival. Hundreds of residents from

across the metro area participated. Every entry was listed on

the official Porch Parade map, and people were invited to drive,

walk, or bike by to view the porches. The first 150 participants

received a Porch Parade yard sign. Highlights included NE 52nd

Avenue, where the entire street joined in on the fun with a

theme of “Supporting Local Businesses,” a Tiger King-themed

porch, and a house with vintage Rose Festival posters.

The Royal Rosarians also joined in by organizing Roses

for Hope. Private rose gardens visible from the street or

sidewalk were identified with special Roses for Hope signs,

and remained on the Parading in Place map all summer so

community members could seek them out for the entire

blooming season.

On Saturday, May 23, select houses were honored with a

VIP Processional where Rose Festival dignitaries thanked

participants by parading by in their cars. Participants included

Rose Festival Queen Mya Brazile, President Teri Bowles-

Atherton, parade chairs, the Clown Prince, Royal Rosarians,

and more!

20


This year we missed seeing a

spectacular float from

Reser’s Fine Foods!

21



SPIRIT MOUNTAIN CASINO

Just eight months after opening,

Spirit Mountain Casino sponsored

its first Grand Floral Parade

float, ‘Nature’s Spirit,’ featuring

a mother coyote and her cubs.

The float won the Sweepstakes

Award and began a tradition

of spectacular Spirit Mountain

floats depicting scenes of nature

or native culture.

The name of the casino is on

Spirit Mountain’s sponsorships,

but the spirit of the Tribes of

Grand Ronde shines through the

partnership with Rose Festival.

Truly great partnerships elevate both parties, and the relationship

between Spirit Mountain and Rose Festival is a perfect example.

Sponsorship Manager and Tribal member Jocelyn Huffman says: “I

have always looked at our sponsorship as more of a partnership, a

friendship if you will. Sharing our stories and continuing our tradition

of giving with the festival is a blessing to our tribe and something we

look forward to continuing for many years to come.”

Spirit Mountain’s Rose Festival relationship stretches over many

different events and programs, from the festival’s adventuresome

annual Treasure Hunt to the title sponsorship of the festival’s

cornerstone event, the Grand Floral Parade. In January of 2011,

when Spirit Mountain Casino and Rose Festival made the joint

announcement of this significant sponsorship, tribal member Steve

Bobb called the opportunity to work with the festival a “rainbow in

our lives.” Bobb said it was not about “putting our logos and banners

on the street. It’s a connection to our past, recognizing that today’s

Grand Ronde people and our ancestors are the indigenous people

of not only this area, but of the Willamette Valley. This gives us the

opportunity to do what we have so

longed to do, to welcome people to

the homelands of the Confederated

Tribes of the Grand Ronde.”

The Spirit Mountain Community Fund, which has given more than $80

million to nonprofits since it was founded in 1997, has often played

a role in the tribe’s festival partnership. In 2014, the Community

Fund gave $100,000 to the Rose Festival’s Official Charity, the Knight

Cancer Challenge—the two-year successful initiative to raise $1

billion to continue OHSU’s groundbreaking work to fight cancer.

Over its 25-year affiliation, the Rose Festival and Spirit Mountain have

been able to share countless

stories, reflections and images

of native culture to increase the

general public’s understanding

and appreciation for the history

of its indigenous people. Last

year’s float entry depicted

the fishing platform built

at Willamette Falls in 2018,

an image that illuminates

the Grand Ronde people’s

connection with the river as

well as their tireless ongoing work to preserve their most important

traditions.

One of the most important things that have always magnified the

relationship between Rose Festival and Spirit Mountain has been

the unselfish spirit of the Grand Ronde people, the generosity and

gratitude that permeates their traditional potlatch celebration where

good fortune is shared. That spirit is inherent in the Spirit Mountain

Casino sponsorship.

22


GRAND PETITE PARADE

June 6, 2020

As the third and final program of the 2020 Rose Festival’s

Parading in Place celebration, The Grand Petite Parade

combined the idea of traditional entries like floats, marching

bands, drill teams, equestrians, and more, and transported

them into the digital world to celebrate the Portland Rose

Festival’s iconic parades from home.

Members of the community were invited to design and

build shoebox floats with materials they already had at

home. Throughout the month of May community members,

organizations, companies and clubs uploaded pictures of

their creations. Entries covered a wide variety of subjects and

construction materials, ranging from paper mâché manatees

and flowers made from quarantine supplies, to repurposed

competitive robots and all floral covered miniature versions

of iconic Portland Rose Festival moments.

Parade favorites like The One More Time Around Again

Marching Band, and the Last Regiment of Syncopated

Drummers compiled member videos in locations from

Portland to Paris in order to provide the soundtrack for the

virtual festivities. The centennial celebration of the end to

women’s suffrage was celebrated with an appearance from

Oregon’s own historical suffragist, Abigail Scott Duniway,

and the Rose Festival’s own Clown Prince provided a “street

level” view of the action throughout the broadcast.

Rose Festival sponsors found unique ways to share in the

celebration as well! The Alaska Airlines drill team performed

on the tarmac at PDX, Unitus Community Credit Union

celebrated the young women of the 2020 Rose Festival Court,

Portland General Electric celebrated their long-standing

support of the festival and Spirit Mountain Casino reminded

the community to embrace and celebrate our traditions, even

in these exceptional times.

All in all, over 170 community floats were combined with

video conferenced group entries, messages of hope from the

Mayor and other community leaders, miniature equestrian

scenes, a non-traditional color guard, and much more to

create a 1-hour livestream event. The first ever Grand Petite

Parade premiered on the Portland Rose Festival’s Facebook

page on Saturday, June 6, 2020, and has been seen by almost

19,000 viewers to date!

23


GRAND PETITE PARADE

2020 Grand Petite Parade – Rosette Award Winners

Sweepstakes Rosette

(Most outstanding float in the Parade)

“Paws and Smell the Roses” – Pittock Mansion

Rose Society Rosette

(Most effective use and display of roses)

“60’s Flower Float” – Cole & Anna Macnab

Queens Rosette

(Most creative float in the Parade)

“Paramecium” – ‘Pigmice’ FRC Team 2733

Rose Festival Court Rosette

(Best example of enthusiasm and teamwork)

10 years of Mardi Gras Ball themes– The Mysti Krewe of Nimbus

President’s Rosette

(Most effective overall floral presentation)

“Hope” – Leslee Lukosh

Governor’s Rosette

(Best depiction of life in Oregon)

“City in Motion” – John & Amy Jackson

Royal Rosarian Rosette

(Best craftsmanship and workmanship)

“Happy UnBirthday” – The Chan Family

24

OR811 Starlight parade ad V1.indd 1

7/9/20 1:12 PM


GRAND PETITE PARADE

June 6, 2020

2020 Grand Petite Parade – Rosette Award Winners

Grand Marshal Rosette

(Best depiction of whimsy)

“Pirate Pigs” – The Portland Guinea Pig Rescue

Theme Rosette

(Best presentation of Rose Festival theme)

“Back to Nature a 2020 Vision” – Jackie Lipps

Confederated Tribes of Grand Ronde Rosette

(Best depiction of community spirit)

“Good in the Hood Festival” - Denise Millhollen &

Jreyesha Brannon, GITH Parade Chairs

Peg Roseboro Rosette

(Most artistic design and presentation)

“Baking in the Time of Quarantine” – The Mylet Family

Petite Rosettes

(Exceptional Design, Subject, Construction)

“Lake’s Animal Yoga Shop” – Lake, Carly & Ryan Wilder

“Manatee Paradise” – The Sheets Family

“We Are On This Journey Together” – Kalei & Sally of Teva Oriata

“Pretty Magical Float” – Kiyomi & Keeli

“Smorgasbord of Fun” – Heather Palmer

“Mt St Helens Eruption -Celebrating 40 Years of Renewal” – E.V. Armitage

Experts in Children’s Care

Families are facing new challenges for keeping

their kids healthy. Providence is here to help.

Whether it’s getting vaccinations on schedule or

treating an earache or needing emergency care,

protecting your child’s health is our priority, too.

We are open and ready to safely care for your

child – in person or with virtual visits.

Providence Children’s Health. We care for kids.

Providence.org/children

25



PORTLAND GENERL ELECTRIC

It seems fitting that Rose Festival’s most tenured corporate

partner is also the company that literally brought Portland

into the light. Portland General Electric’s role in the success

and growth of the City is a story in itself, one too detailed for

this publication.

But just as Rose Festival has its roots in Portland’s 1905 world’s

fair—the Lewis & Clark Exposition—PGE’s involvement with

the festival started with that very event. Henry C. Goode,

president of PGE during the planning and production of the

very successful exposition, was also the president and general

manager of the fair itself. Under Goode’s leadership, PGE’s

mission became aligned with corporate citizenship and civic

betterment, and the Lewis & Clark Exposition became one of

the most financially successful world’s fairs ever.

It followed that PGE would embrace the festival that inherited

the fair’s mantle, the Portland Rose Festival. “For 113 years,

PGE has supported the Portland Rose Festival. From the first

horse drawn float in 1907 to PGE and TriMet’s all electric bus

entry in 2019, this festival has been a showcase of the beauty

and evolution of our wonderful City of Roses,” says Kregg

Arntson, PGE’s Director of Corporate Social Responsibility.

Illuminated floats were one of the magnificent spectacles

of early festivals, built on the chassis of the trolley cars that

serviced the electrified city. In 1994 PGE fittingly became

the title sponsor of the modern version of those early

electrical parades, the Starlight Parade, a sponsorship that

continues today.

In the 1990s, environmental sustainability became a major

focus of the relationship between Rose Festival and Portland

General Electric. Working together with

leaders from the City of Portland and

SOLVE, the partners started one of the

festival’s most successful initiatives, the Cleanest and Greenest

Festival program. For 25 years this program has received

international accolades for its

multiple elements, including its

famous volunteer parade cleanup

and PGE’s offset of parade entry

emissions with renewable energy

credits, plus the powering of Rose

Festival CityFair with renewable

energy sources.

Volunteerism is one of the keys

to the Cleanest Festival program.

Edgar Martinez, a senior customer

service advisor at PGE says, “My

family and I look forward to the Rose Festival each year! We

love representing PGE by volunteering, enjoying the festivities

and helping our community. While this year is different, we’re

still excited to join the fun virtually from home.”

One of the festival’s legendary volunteer board leaders, Hillman

Lueddemann, Jr.—who served as Rose Festival President in

1974 and continued to serve on its Executive Committee for

three more decades—retired from PGE as Vice President and

Assistant to the Chairman in 1989. Just as he continued to serve

Rose Festival, the man fondly known as ‘Lueddie’ kept an office

at PGE until just a few years before his death in 2017. Ultimately,

it’s PGE’s legacy of leadership that has made Portland and the

surrounding community a brighter place to live.

26


ROSE FESTIVAL HONORS

Presented by Wells Fargo

Virtual Event, Tuesday, August 11, 2020

The Rose Festival Foundation invites everyone to virtually attend Rose

Festival Honors, an uplifting one-hour live streaming broadcast recognizing

the role of mentorship and the power of Women Empowering Women. The

Festival is pleased to honor Marcia Randall for her decades of supporting

higher education for young women on the Rose Festival Court, and also

features keynote speaker Tracy Curtis, Region President of Wells Fargo, and

Grace (Neal) Stratton, 2006 Rose Festival Queen. An ask will be made to

help us raise critical funds to continue support of mentorship and women

as the Foundation creates a runway to the 2021 Rose Festival.

Learn more or donate now at RoseFestival.org

To RSVP: bit.ly/rfhonors

HOPE SHINES

The neon rose atop the Rose Festival headquarters had a timely

addition of something we all need: hope. Joe and Wendy Gibson,

owners of Ramsay Signs, came up with the idea after a conversation

with Rose Festival CEO Jeff Curtis about the postponement of the

2020 Festival.The sign is not only a shining beacon of hope for the

community as it glows over downtown, it is a testament to the

power of partnership.

27


We’re Proud to Bring Portland

the Best of the Fest

Year after year, we’re always excited to help the fun, festivities and memories

bloom.The Oregonian | OregonLive is a proud sponsor of these Rose Fest events:

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The Best Of the Fest


bloom. Oregonian Media Group is a proud sponsor of these Rose Fest events:





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We’re Proud to Bring


ROSE FESTIVAL CLOWNS

The Rose Festival Clowns bring joy and humor to Rose

Festival events all season long. This volunteer corps of

clowns go through an audition and a rigorous training

process. During the training they develop a unique clown

personality, which they use to delight individuals on the

parade routes and beyond. The new class of nine Rose

Festival Clowns “graduated” on March 8, 2020.

Founded in 2008, the program is in its twelfth year, and

has graduated over 150 clowns. Most clowns are working

professionals ranging from the owner of a marketing firm

to executive director of a school. What they all have in

common is their desire to bring joy and smiles to others.

See the Clowns in Action:

This year the Rose Festival Clowns helped out by providing

content for the Rose Festival YouTube channel. You can see

more at YouTube.com/PortlandRoseFestival

Rose Festival’s official mascot, the Clown Prince,

typically rides in all three Rose Festival parades

on his throne! This year he played an important

role in the Virtual Opening Night presented by

Xfinity and the Grand Petite Parade, both on our

YouTube channel.

YouTube.com/PortlandRoseFestival

29



ROSE FESTIVAL STORIES: ALASKA AIRLINES

In the mid-1960s airline companies made their first Rose Festival

appearance, with float entries in the Grand Floral Parade. But

one of the festival’s very first title sponsors—a relationship

where the level of commitment incorporates the sponsor into

the actual name of the event—was Alaska Airlines. In 1986,

the year the Rose Festival logo turned teal and Shirley Jones

of the Partridge Family appeared with the Oregon Symphony,

Alaska became the title sponsor of the Starlight Parade. While

that event affiliation was short-lived, Alaska’s relationship with

the festival would make a big comeback decades later, all due

to one woman’s passion for both her Rose Festival volunteer

role and for the company she serves.

Contesa Diaz-Nicolaidis is

proof that Alaska Airlines

values the input of its team.

Contesa’s wardrobe work

on the Rose Festival’s Court

Committee was accomplished

between Alaska flights; the

young mother was—and still

is—an Alaska Airlines flight

attendant. But she was also

convinced that Alaska could

support Rose Festival in a big

way and reap the benefits of the relationship, the classic winwin

scenario. She helped sell the idea to the big bosses, and

later she became the project manager for one of the festival’s

most intricately integrated partnerships. In 2013, Alaska

became the Rose Festival’s Official Airline and Grand Floral

Parade telecast sponsor.

Even parade committee members are surprised to learn Alaska’s

depth of involvement. Alaska employees are organized into

teams that touch many parts of Rose Festival, from the Dragon

Boat Races to Rose Festival CityFair, where Alaska volunteers

work the gates and scan concert tickets. Alaska’s Grand Floral

Parade float is always a labor of love, representing the input of

a passionate creative team that oversees everything from the

float design to the floral arrangements, with hundreds of Alaska

affiliates putting their hands on the actual intricate seedwork of

the float itself. Alaska floats have depicted desirable destinations

and colorful creatures from around the world, like sled dogs and

koala bears! Alaska has also connected nonprofit affiliations

like Make-a-Wish Foundation with their festival involvement,

hosting several ‘wish kids’ as part of their float program.

By the time the premier sponsorship solidified, Contesa was

already a valued festival leader, joining the Rose Festival’s

board of directors in 2009. “The relationship between Alaska

Airlines, its employees and the Rose Festival bring a richness

and authenticity to the sponsorship,” Contesa says. “And it has

provided many opportunities to find new, creative ways to do

great things in our community. We always walk away from each

year’s work feeling good about what we have done together as

a team!”

People and passion are not the only assets Alaska provides:

Alaska’s generous contribution of airline tickets to the festival is

evident in many events, including the festival’s annual Dinner &

Auction. Overall, Alaska is one of the best examples anywhere of

a true partnership between a festival and a corporate supporter,

one where the value cannot be quantified by a dollar amount.

31


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PNW CLEAN KETO

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Introducing Oregon Pear

Available this summer at retailers including:

85 CALORIES O SUGAR & CARBS

GLUTEN FREE


VIRTUAL FLEET WEEK July 29 - August 2, 2020

The United States Navy, United States Coast Guard, and Royal Canadian

Navy are bringing virtual Fleet Week activities to Portlanders in 2020. In

cooperation with several organizations including the Portland Council of

the Navy League of the United States, participants will be able to enjoy

a virtual tour of the USS Portland, the christening ceremony for the new

USS Oregon submarine, a virtual tour of a Royal Canadian Navy ship, a

Navy Band concert, educational videos and messages from distinguished

officials, and much more.

Dates, times, and methods for viewing vary - for the

latest information on how to watch and participate, visit

RoseFestival.org/event/fleet-week

PROUD SPONSOR

33


2020 SPONSORS, DONORS & FRIENDS

OF THE FESTIVAL

The Portland Rose Festival Foundation would like

to convey our sincerest thanks to these sponsors,

partners, donors and Friends of the Festival who

provided mission-critical funding with cash and

in-kind contributions. The Festival simply could not

exist without you, and we are immensely grateful

for your support!

34

105.9 The Brew

106.7 The Eagle

98.7 The Bull

Abby’s Closet

adidas

Alaska Airlines

All of us Research

ALPHA Media

Amazon Smile

American Precision, Inc.

Anthony Amoss

Tim & Christine Anderson

Marcy Anhaltzer

Anonymous 1

Artslandia

Beaverton Honda/

Lanphere Auto Group

Bill R. McCracken

Accounting, Tax and

Financial Services

Jim Bomay


Kimberly Bown

Lisa Brookshier

Amy Bunker

Mariel Bunnage

Scott Burns

Darrel Buttice

Cambia Health Solutions

Gail Campbell

Capital One

CareOregon

Ron & Jan Carr

Marilyn & Charlie Clint

Dick & Liz Clark

Mara Cogswell

David Cohen

Comcast/Xfinity

Bryan Cooper

Cort Furniture

Lisa Curtis

Norm Daniels

Courtney Davis

Paul & Victoria Davis

Delta Dental

Karen Dernedde


Eastside Distilling

Marlo Eckert

Bruce Ellis

Elmer’s Restaurants

Dave & Kathy Fastenau

Cathy Felder

Shannon Fernaus

Gail Flesher


Fred Meyer

Fred Meyer Rewards

Full Circle

Funky Flowers by Flory

Joseph Gantt

Laura Gazarian

Sue George

Patricia & Jack Geringer

Eric & Dorothy Gerlach

Leslie Goodlow

Victoria Greco

Desiree Green

Kim Greenwood

Kara Griffey

Linda Gunselman

Scott Guptill

Haas & Wilkerson

Robert Hansen

Harlow Hotel

Maria Harmon

Harold & Margaret Taylor

Foundation

Nancy Hartman

Bill Hildick

Korrie Hoeckendorf

iHeart Media Portland

Inn at Northrup Station

JAM’N 107.5

Jacquie Janulis

Rich Jarvis

JBT Corporation

Amy Johnson

Carolyn Nyseth Jones

Shona Jones

Althea Jordan

K103

Amber Alford Kaney

Dave Keckes-Chartrey

Dayna Kirk

Rebecca Kirk

Karl Koch

Georgene Koontz

KPTV Fox 12 Oregon

Kelly Laboe

Terry Lambeth

Kara Landen

Linda Rukke Landen

Lara Media

Latin Media NW

Lloyd Center

Kristina Louis

Leslee Lukosh

Kelly Luzania

Peter Mack

Patricia Matthews

Meredith Corporation

Foundation

Suzanne Scarton Malin

Carmen McKibben

Versie Meyer

Microsoft

Mike’s Hard Lemonade

Monarch Hotel &

Conference Center

Jeanette Moscaret

MV Marketing/MVM

Enterprises

Jan Natale

Navy Federal Credit Union

Joanne Nehler

Kathleen Neill


2020 SPONSORS, DONORS & FRIENDS

OF THE FESTIVAL

Norm Newman

Eunice Noell-Waggoner

John Noran

Oak Knoll Winery

Angel Ocasio

Anna-Lee Ocasio

John O’Hanlon

Roxanne Olsen

Alan Olson

Oregon Ballet Theatre

Oregon Community

Foundation - Cambia

Health Solutions

Oregon Leather Company

Oregon Utility Notification

Center/Oregon811

Harriet Ottaviano

Pacific Machinery & Tool

Steel Co

Pacific Power

Pacific Power Foundation

Pamplin Media Group

Elaine Park

Paypal Giving Fund

Drs. Frank & Barbara

Peterson

Ronald E. Pfeifer

Phoenix Inn Suites

Carolyn Poppino

Bill Poppino

Portland FBI Division

Portland General Electric

Portland Monthly

Portland Nursery

Portland PEO Reciprocity

Council

Power Crunch

Providence Children’s

Health

Lovina Query

Stephanie Quirk

Ramsay Signs

Randall Group

Regence BlueCross

BlueShield of Oregon

Renewal by Anderson

Ron & Laura Rentfrow

David Rianda

Vicky Rice

David & Penny Rich

Carol & Brian Ross

Royal Rosarian

Foundation

San Juan Seltzer

Karen Sanquist

Maria T. Santiago

Brenda Ray Scott

Mary See

Kathy Shaffer

Ashley Sider

Sophisticated Beads

Susie Silva-Strommer &

Geoff Strommer

Spirit Mountain Casino

Geneane Stahl

Carla Stenberg

Danita Stevens

Dave & Joan Stoner

Diane Storer

Karis Stoudamire-Phillips

Christy Strong

Mary Suave

Christee Sweeney

Kathy Taylor

Kristen Taylor

Don Thacker & Jim

Wolleck

The Boeing

Company

The Nines

The Oregonian/

OregonLive

The Randall Group

The Standard

Tammy Thompson

Kathy Tolonen

Alyssa Tolva

Cheryl Tonkin

Travel Portland

Brian Unflat

United Way

Unitus Community

Credit Union

University Place Hotel

& Conference Center

Fernando Villarreal

Mike Ware

Lynn Weigand

Wells Fargo

Dena Hoffman Whipple

Linda White

Gregory M. Williams

Linda Williams

Kathy Winther

Fred & Jane Wong

Gary Yates

Nancy Young

Z100

Cheryl Zander

In Memory of

Donna & Marion Ray

Brenda Ray Scott

Official Transportation

partner of the Portland

Rose Festival

BEST WISHES

TO THE


FOUNDATION

from the

Portland-Kaohsiung

Sister City Association

Dragon Boat Race

35


ROSE FESTIVAL STORIES: KPTV

Oregon’s first television station, KPTV was the first local

station to telecast a Rose Festival event. Just nine months after

signing on the air in September of 1952, KPTV broadcast the

Grand Floral Parade. Since that time, KPTV Fox 12 Oregon has

consistently broadcast and advertised festival events, as well

as covering decades of Rose Festivals editorially.

At first KPTV was the local affiliate for all the major networks;

as other stations came on line, KPTV’s affiliation shifted. For

many years, KPTV was one of the most well known independent

stations in the nation, but for the past two decades, KPTV

has been a FOX affiliate. In January of 2012, after a proposal

process among local

stations for TV rights,

the festival announced

KPTV Fox 12 Oregon

had been chosen as the

Rose Festival’s Official

Television Partner.

Since then KPTV has

broadcast all three

Rose Festival parades

and various other

festival specials.

In 2018 Adrienne Roark,

Vice President / General

Manager of FOX 12 and

FOX 12 PLUS, joined

the Rose Festival board;

in 2019, she became a

member of the festival’s

governing body, the

Executive Committee.

“We at FOX 12 Oregon and FOX 12 PLUS value the partnership

with the Rose Festival because its impact on the local spirit

of our community is so inspiring,” she says. “While we won’t

be gathering this year to celebrate the best of the Rose City,

when know that when the festival resumes, we will have every

reason to celebrate and show our love and support for the

community we call home.”

HISTORIC RECREATIONS

Some Grand Petite Parade participants took

the time to recreate historic Rose Festival

moments with their shoebox float entries.

36


Delighting our guests & Serving our

communities since 1960

Featuring seasonally fresh entrées and premium, made-from-scratch favorites served with care in a warm,

inviting family atmosphere. As a group of locally-owned restaurants, we take pride in our local communities,

source Northwest fresh ingredients, and are proud to have the most wonderful, loyal Guests.

Visit us at: www.eatatelmers.com

We’ll

donate

$1 to the

Portland

Rose

Festival

Foundation for

every Rose Meal

purchase!

Fresh Fruit

Waffle

Fresh Strawberry

Crepes

Strawberry-Apple

Poppyseed Salad

Proud sponsor of

Portland Rose Festival for over 10 years!

Rose Meals available July 6th thru August 23rd at these participating restaurants:

Beaverton . Clackamas . East Portland (181st) . Delta Park . Gresham . Hillsboro . Mall 205

Parkrose . Tigard . Vancouver (Mill Plain) . Vancouver Mall (Andresen) . Woodburn


OFFICIAL PRODUCTS

Princess Power Rose

Sold exclusively at Portland Nursery locations, this hot pink

rose is the Official Rose Festival Rose for 2020 and will make a

statement in your garden for years to come. $2 from the sale of

every Princess Power Rose will be donated to the Portland Rose

Festival Foundation.

Rose Meal

Head to your local Elmer’s Restaurant for a Rose Meal July 6 -

August 23. Choose from Fresh Fruit Waffles, Strawberry-Apple

Poppyseed Salad, and Fresh Strawberry Crepes. $1 from every

Rose Meal sold will be donated to the Portland Rose Festival

Foundation. Learn more: eatatelmers.com

2020 Souvenir Pin

Remember the 2020 Festival

with this collectable souvenir pin,

available at RoseFestival.org

Rose Festival Wine

Toast the 2020 Festival with Oak Knoll Rose Festival Collector’s

series Pinot Gris, Pinot Noir, and Rosé, with a custom label

designed by artist Elizabeth Zimmerman. Available exclusively

in the Oak Knoll Tasting Room.

38



FOUNDATION DINNER & AUCTION

Friday, October 16, 2020

Multnomah Athletic Club

The Portland Rose Festival Foundation’s annual dinner and

auction has become known for its fun and festive themed

atmosphere. This year’s focus will be on raising mission-critical

funds with the sale of unique silent and live auction packages,

and a special appeal to support the future of this treasured

Portland tradition.

As a 501c3 non-profit, the Portland Rose Festival Foundation

relies on this annual fundraising event to ensure it can continue

to provide quality, family-friendly programs and events that

promote the arts, education, and volunteerism.

Please show your support by contributing an item or service,

by bidding online, or by “raising your paddle” in abstentia

with a donation.

To learn more and to RSVP, visit RoseFestival.org/event/auction

or call 503.227.2681 x325

2019 Auction Donors

We thank these generous donors who made a cash contribution to the Auction special appeal in October, 2019.

Marcia Apperson

Dr. Charold & Rich Baer

Brett Baker

Molly & Jerry Bauck

Cedric & Sarah Berry

Lori Biddlecome

Ken Bolin & Jennifer Green

Mike & Rosemary Bostwick

Carl Bowles & Jeanette Ward

Teri Bowles-Atherton &

Jermaine Atherton

Dr. Keylah Boyer

Amy Bunker

Steve Bunnage & Karen

Trumbo

Ron & Bev Burback

Michael & Gail Campbell

Ron Carr

Candace Chin

Marilyn Clint

David & Patricia Cohen

Jeff & Alicia Curtis

Keith McNown & Melissa

Damm

Megan & Tim Doumit

Bruce Ellis

Tom & Sara Engel

First Republic Bank

Jamal & Jaimee Fox

Leslie Goodlow

Linda & Craig Gunselman

Susan & Richard Halsten

Mark & Wendy Handwerger

Mike Hannegan

Ray Hanson & Dionne Hutton

Dennis & Angie Harris

Patrick Harrison

Sheila Holden

Jamie Holmes

Gretchen & Mike Humphrey

Sam & Rita Isaac

Jacquie & Rich Janulis

Amy Johnson

Todd & Stefanie Johnston

Shona Jones & Craig Peterson

Villa & Ashley Khamvongsa

Dayna Kirk

Janet Lueddemann

Brandon Manning

Stephen & Lori Metschan

Ray & Jessica Morris

Jasmine Murphy

Nate & Angelene Parr

Shauna Parsons

Marcia Randall

Vicky Rice

Adrienne & Dave Roark

Carol & Brian Ross

Susie Silva-Strommer & Geoff

Strommer

Carla & Gary Stenberg

Jessica Stewart

Dave & Joan Stoner

Shandra Terry

Dave & Kathleen Todd

Clyde & Stephanie Travis

Jose Vithayathil

Adeena Wade

Lynn Weigand & Tod Burton

39


®

Here’s to

Portland Rose Festival!

We’re proud to be a continued

partner to such a beloved

Portland institution.


ROSE FESTIVAL STORIES: FRED MEYER

The company famous for one-stop-shopping began its

affiliation with Rose Festival in 1981, the same way many

other companies got started, with a float in the Grand Floral

Parade. That year’s Fred Meyer float featured dancing pink

hippos, of all things, but didn’t include longtime mascot Fred

Bear, who has made countless Rose Festival appearances and

ridden on many festival floats since.

Fred Meyer’s Executive Vice President, C. Dale Warman joined

the Rose Festival’s board of directors in the 1980s and became

actively involved with parade leadership, boosting corporate

involvement in float entries. In the meantime, Fred Meyer

branched out its Rose Festival affiliations, becoming the first

title sponsor of the festival’s field marching competition, the

Festival of Bands, a sponsorship that lasted into the 1990s.

Successful festival sponsors are often looking for innovation

in the programs they support, and Fred Meyer is a great

example. In the late 1990s, Rose Festival and Fred Meyer

worked together to develop a kids program in affiliation

with the Grand Floral Parade: For six years the ‘Fred Bear

Junior Judges’ chose their own sweepstakes winning float.

The judges were selected through an essay contest, and the

winning kids were dressed in Fred Meyer outfits and actually

got to ride the Fred Meyer float along with their namesake,

Fred Bear himself!

In 2004 Fred Meyer became title sponsor of one of the festival’s

most popular events, the Junior Parade. The Junior Parade’s

unique footprint in the Hollywood District aligned perfectly

with Fred Meyer’s commitment to that neighborhood. The

original Hollywood Fred Meyer, with its distinctive rooftop

parking lot, opened in 1931; it’s now one of Fred Meyer’s

most popular shopping centers.

The primary retail location for the Rose Festival souvenir pin,

Fred Meyer remains integrated into several Rose Festival

events, helping to provide the wardrobe for the Rose Festival

Court and populating the Grand Floral Walk with employees

and family members. And their Grand Floral Parade float

continues to be a highlight. From those first dancing hippos

to the ginormous gnome in 2019, Fred Meyer floats are

always fun.

41


SPECIAL THANKS

The Portland Rose Festival Foundation depends on many partners,

public agencies, trade organizations and elected officials to

annually plan and produce world-class events. This collective

effort of teamwork begins twelve to eighteen months in advance

of festival events, and was well underway when the COVID-19

crisis began. These partners continue to support the Festival,

helping to ensure its future. We couldn’t be more grateful!

ONE MORE TIME AROUND

AGAIN MARCHING BAND

A highlight in the Grand

Petite Parade is the

OMTAAMB’s Zoom Call

performance of Louie Louie!

We appreciate these important partners:

City of Portland

Royal Rosarians

Portland Rose Society


TriMet

State of Oregon

Port of Portland

Multnomah County

Travel Portland

Travel Oregon

Crystal Lilies

Ramsay Signs

CLEAN & GREEN

Rose Festival has the cleanest and

greenest parades and festivities in the

world, thanks to PGE and SOLVE. We

appreciate them!

PROTEIN

RE-IMAGINED

12-14g

PROTEIN

5-8g

SUGAR

powercrunch.com | #powercrunch

42


2021 CALENDAR OF EVENTS

May 28:

May 28:

May 28 -

June 13:

June 5:

June 5:

June 9:

June 9-13:

June 12:

June 12:

June 12:

Rose Festival Opening Day presented by Xfinity

Rose Festival Fireworks powered by Xfinity

Rose Festival CityFair

Starlight Run

PGE/SOLVE Starlight Parade

Fred Meyer Junior Parade

Rose Festival Fleet Week

Queen’s Coronation

presented by Unitus Community Credit Union

Grand Floral Walk

Spirit Mountain Casino Grand Floral Parade

June 12-13: Grand Floral Float Showcase

June 12-13: Rose Festival Dragon Boat Races

October:

Rose Festival Foundation Dinner & Auction

Portland Rose Festival Foundation Staff:

Jeff Curtis: Chief Executive Officer

Marilyn Clint: Chief Operating Officer

& Director of Events and Communications

Carol Ross: Chief Marketing & Administrative Officer

Steven Bledsoe

Mari Bunnage

Charlie M. Clint

Rich Jarvis

Kara Landen

Jessica Metteer

Sarah Naley

Angel Ocasio

Christie Owens

Kate Schiewe

Lilia Villasenor

Lynn Weigand

Ellie Wiedensmith

Tanya Wilkins

Katie Yates

Waterfront Activities Manager

Events Specialist

Webmaster & IT Manager (volunteer)

Public Relations Manager

Office Manager/Executive Assistant

Special Events Manager

Waterfront Activities Assistant

Artistic Director

Sponsorship Director

Events & Communications Coordinator

Rose Garden Store Manager

Special Projects Coordinator

Special Events Assistant

Finance Manager

Corporate Sponsor Coordinator

If you are interested in volunteering for future Rose Festivals,

please visit www.RoseFestival.org or contact our office at

503.227.2681.

43


UNDER THE CIRCUMSTANCES...

2020 Posed some new and unique challenges, and some new opportunities. Here are some photos from behind the scenes, where

the Rose Festival team — staff, board, and volunteers — made the best of it!

Staff offering the class of 2020 a huge

congratulations and best wishes for the future.

CEO Jeff Curtis makes the “Rose Festival is

postponed” announcement on March 19th, 2020.

The Clown Prince is business on top

and pajamas on the bottom.

Parade Queen Marilyn Clint photographs

an entry for the Grand Petite Parade.

Executive Board meetings were held on Zoom,

becoming a newly adopted method of conducting the

organization’s business.

‘Other Duties as Assigned’ applies to Special Events

Manager, Jessica Metteer, and Parade Queen,

Marilyn Clint, acting as commentators for the Grand

Petite Parade.

@Thiskatelife

@Acatnamedludwig

@Rosecityhomeanddesign

People from across the city took to Instagram to share their experience participating in the

Parading in Place movement.


@Alleyhector

@Tevaoriata

People also took the time to share the Parading in

Place movement on their Instagram stories.

Staff working from home

from mid March through

June. Like many, everyone

learned how to adapt,

became well-versed in

Zoom, and enjoyed the

extra time with their furry

coworkers.

Solidarity Statement:

The Portland Rose Festival has been and will

continue to be an organization that supports

justice and equality, and allows people to

come together under one common purpose.

Princess Marjorie celebrated her 100th

birthday with a Zoom call. She was the

1937 Jefferson High School Princess.

The only float at Veterans Memorial

Coliseum in 2020.

Portland Rose Festival :: 2020 Souvenir Program

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