technical seo tips 2020 - Infipi

T E C H N I C A L S E O
I P S 2 0 2 0
PRESENTED BY - INFIPI TECHNOLOGIES PVT LTD
T

O U R M A I N T O P I C S
Technical SEO Intro
Hreflang Tags
Dead Links check
Structured Data setup
XML Sitemap validation
No Index Tags & Category
Mobile Usability Issues

T E C H N I C A L S E O ?
Technical SEO ensures that the website meets all technical search engine
requirements so as to get the improved keyword rankings on Google
Search engine result pages organically.
Important elements of Technical SEO include crawling, indexing,
rendering, and website architecture.

H R E F L A N G T A G S
Does your website has different versions of
webpages for multiple language, region, countries?
If yes, Hreflang tags are really helpful. Hreflang tags
allow search engines to show relevant webpage to
the users according to their preferred language
settings.
Setting hreflang tag up on website is quite easy.
There are a lot of hreflang generator tools available
online to do this.

D E A D L I N K S
Dead links/ broken links are those that no longer exists
on your website. Encountering dead links by Google
bots may find them difficult to crawl webpages and
ther's a need to correct it. For that there are online
dead links checker available in the market like SEMrush,
ahrefs, etc that most digital marketing company
gurgaon used to do a complete site audit periodically
for good website SEO.

S T R U C T U R E D D A T A
Does Schema.org really helps your website
SEO? No. But Structured data provides
webpages a rich snippets and these snippets
could really work well in SEO to improve
keyword rankings.
With structured data, some of the webpages
got rich snippet structure that can definitely
improve the organic click through rate of your
website.

V A L I D A T E S I T E M A P . X M L
Uploading a sitemap on website is to provide
a list of web links to the crawlers that are live
on your website for easy crawlers. But to
checkout these broken links and 301 redirect
pages is not easy if your website has huge
no. of webpages. For that, there is a need to
validate sitemap.xml & seo agency gurgaon
uses ipullrank.com as a tool for this.
Validate your sitemap for good SEO!

NO INDEX TAGS & CATEGORY PAGES
If your website is designed in Wordpress, make sure to noindex
and no follow tag and category pages. Though these
pages are a source of a lot of traffic but on the other side
they can add duplicacy errors.
To do that, install Yoast plugin and under general settings,
just no index these category and tag pages.

MOBILE USABILITY ISSUES
When there's a need of a website, every web design company
gurgaon keep in mind to focus on the mobile friendliness
website structure. Even the most mobile-optimized websites
possess some usability issues that your users encounter. Unless
users start emailing you complaints, these issues can be hard
to spot.
For that check mobile usability issue report on Google earch
console for your website and fix them to score 100 on Google.

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DEVELOPMENT & DIGITAL MARKETING COMPANY
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