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Kotler on Marketing: How To Create, Win, And Dominate
Markets
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Kotler on Marketing: How To Create, Win, And Dominate
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Paperback: 272 pages Publisher: Free Press; Reprint edition (April 19, 2014) Language: English ISBN-10:
1476787905 ISBN-13: 978-1476787909 Product Dimensions: 6.1 x 0.6 x 9 inches Shipping Weight: 12
ounces (View shipping rates and policies) Customer Reviews: 4.3 out of 5 stars69 customer ratings
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Book Description
Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million
copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on
Marketing offers his long-awaited, essential guide to marketing for managers, freshly written
based on his phenomenally successful worldwide lectures on marketing for the new millennium.
Through Kotler's profound insights you will quickly update your skills and knowledge of the new
challenges and opportunities posed by hypercompetition, globalization, and the Internet. Here you
will discover the latest thinking, concisely captured in eminently readable prose, on such hot new
fields as database marketing, relationship marketing, high-tech marketing, global marketing, and
marketing on the Internet. Here, too, you will find Kotler's savvy advice, which has so well served
such corporate clients as AT&T, General Electric, Ford, IBM, Michelin, Merck, DuPont, and
Bank of America. Perhaps most important, Kotler on Marketing can be read as a penetrating
book-length discourse on the 14 questions asked most frequently by managers during the 20-year
history of Kotler's worldwide lectures. You will gain a new understanding of such age-old
conundrums as how to select the right market segments or how to compete against lower-price
competitors. You will find a wealth of cutting-edge strategies and tactics that can be applied
immediately to such 21st-century challenges as reducing the enormous cost of customer
acquisition and keeping current customers loyal. If your marketing strategy isn't working, Kotler's
treasury of revelations offers hundreds of ideas for revitalizing it. Spend a few hours today with
the world's bestknown marketer and improve your marketing performance tomorrow.
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