DPC Communications and Marketing Team Open House Self Promotion Piece / Look and feel / Invitation / Email reminders / Flyer / Gift box / Wrap / Signage / Welcome matTask: To entice marketing professionals to attend an open house event and increase awareness of the services the Communications and Marketing Team provide. A teaser campaign was created around the idea of puttingout the welcome mat to clients. A house shaped gift box holds a corporate brochure and chocolates and reinforces the “open house” concept. The wallpaper design icons represent various areas of the department.Branding / Design & Digital Artwork / Art Direction / Digital Artwork / File Preparation / Project Management / Print Management
///// ANZAC CENTENARY 2014–2018However, when it came tocommemorating the four-yearcentenary of the First World War,the Queensland Government learnedthat many were unaware of itssignificance, and were even lesssure of how to get involved.The government wanted to find afitting way to honour our servicemenand women. So together with a localBrisbane agency, Engine Group,a campaign was developed to raiseawareness of the Anzac Centenaryand improve people’s appreciationof the role Queensland playedin the First World War.///// LEGACY PROJECTToday, enhancements to theundercroft areas are bringing thepast into the present to create alasting heritage for all Queenslandersand future generations. The areacontains the First World War gallery,the Second World War gallery,and the Post-World War II andexhibition gallery (formerly theRSL headquarters).Opened on Armistice Day in 1930the state memorial contains theShrine of Remembrance and theEternal Flame held in a bronze urn.8 / Salute Issue 1Under a common theme of‘How will we serve their memory?’this campaign featured currentAustralian Defence Force personnelreading century-old letters andtelegrams from the war front writtenby Queenslanders who servedin the First World War. These lettershelped Queenslanders understandand empathise with those whoserved and encouraged peopleof all ages to take action and findhow they could become involvedduring the Anzac Centenary.The Queensland Governmentwishes to express its sinceregratitude and appreciation to theAustralian Defence Force for theirsupport and participation in thecampaign. Thanks must also go tothe John Oxley Library, State Libraryof Queensland and QueenslandState Archives for their insight,research and expertise. Without thiscollaboration, the campaign wouldnot have been possible.Visit www.qld.gov.au/anzac100to watch videos and read the originalletters featured in this campaign.It was always a place for the people,with its original construction paidfor by donations from ordinaryQueenslanders who were themselvesfacing difficult times in the yearsbetween the First World War andthe Great Depression.Sadly, over the years, the treasuredmemorial had suffered structuralerosion from water damage.While this type of damage is notuncommon for buildings of thisera, if not addressed, the damagecould have threatened the futureof this unique and much-lovedstate memorial.Early works began in 2014 and havebeen timed to coincide with theAnzac Centenary. While no longervisible to the eye, repairs to thewater-damaged sub-structure thatsupports the memorial, along withwaterproofing of the interior, hasadded at least another 75 years to thelifespan of this significant memorial.Careful management of the EternalFlame was a key considerationduring initial works, with the flamebeing relocated within the parklandsto ensure it lived up to its name.The stage two restoration includedthe return of the Eternal Flameback to its original location withan improved gas system.Further construction andrefurbishments have also beenundertaken to the pedestrian tunnellinking Anzac Square to CentralStation, and enhancements madeto the Shrine of Remembrance.These works have also involvedrepairs to stonework and ironwork,installation of drains, new tilesLeading Seaman Christie Piper, Royal Australian Navy, Bulimba Barracks (Brisbane),who read an excerpt from Queenie (Edith Florence) Avenell’s letter.Flight Lieutenant Scott Hamill, Royal Australian Air Force, RAAF Base Amberley,who read an excerpt from Maurice Delpratt’s letter.in the Shrine, stair treads, columnprotection and new paversthroughout the square.The restoration elements, duefor completion in 2016, involverefurbishment and enhancementof heritage spaces beneath theShrine. It is intended the spacewill include a display of historicalartefacts from post Second WorldWar, and an exhibition gallerydedicated to Queensland’smilitary history. Enhancementswill also include the curationof plaques and the unveilingMajor Scott Calvert, Australian Army, Lavarack Barracks (Townsville),who read an excerpt from George Herbert Bourne’s letter.6 / Salute Issue 1 / 7Shrine of Remembrance, Anzac Square, Brisbane.of a previously concealed heritagesandstone wall uncovered duringthe structural investigations.Completion of these essentialworks has been made possibleby the Queensland Government’s$11.4 million contribution, andthe Brisbane City Council’s$2.2 million contribution.Future works will also benefitfrom a substantial contributionfrom the federal government’sAnzac Centenary Public Fund./ 9///// COMMEMORATIVE EVENT4 / Salute Issue 1///// COMMEMORATIVE EVENT18 / Salute Issue 1Instead, the telegram thatPremier Digby Denham receivedon 5 August 1914 set in motionQueensland’s response to theFirst World War. It also set thestandard of dedication and senseof duty that would become thehallmark of the state’s servicemenand women up to the present day.Britain’s declaration of war actuallyoccurred the evening before,at 11 pm, Tuesday 4 August 1914,but due to distance and thetelecommunications of the era,Queensland received the news thefollowing day. When Premier Denhamreceived a telegram from Australia’sPrime Minister Joseph Cook, heresponded immediately stating that‘…Queensland unreservedly placesall her resources at service of [the]Commonwealth and Mother Country’.This historic declaration wascommemorated exactly a centurylater at a memorial service on5 August 2014 at ParliamentHouse in Brisbane. To mark thecommencement of the QueenslandAnzac Centenary, the Premierof Queensland recited the‘European War’ section of the 1914Parliamentary Hansard in Parliament.The 1st AIF, Australian Light Horse Associationcommemorative ride, 27 September 2014.Following the reading, a ceremonyon the Speaker’s Green at ParliamentHouse enabled guests to learn aboutour history and reflect on the courageand sacrifices. The telegram, as wellas other original documents andletters, were on display as part ofan exhibition curated by QueenslandState Archives.The commemoration was attendedby the relatives of veterans and thosewho had served with distinctionin other conflicts. Among themwas Vietnam veteran Keith Payne,a recipient of the Victoria Cross (VC),the highest decoration for gallantry‘in the presence of the enemy’, due to hisheroic actions during the Vietnam War.The memorial event gave rise to manyemotions, probably best summed upin an extract and joint message by thePremier and the Queensland AdvisoryCommittee for the Commemoration ofthe Anzac Centenary (QACCAC) Chair,Captain Andrew Craig RAN (Retired),published in the Sunday Mail:‘The centenary of the First World Waris a significant international event,but it will also have special relevancefor many communities acrossQueensland...Members of the Australian Light Horse Association on theSpeaker’s Green at Parliament House, Brisbane.For a century, Queenslandershave reflected on stories ofcourage, resilience and sacrificethat immortalised the Anzac spirit.Now is the time to ensure all is doneto commemorate the commitmentand sacrifice of all servicemenand women and those who servedon the home front...We encourage everyone during thistime to reflect upon and learn moreabout our military history, its costsand its impacts on us, as a stateand as a nation.’/ 5/ 19Honoured to beserving their memoryNo one could deny thatQueenslanders are fiercelyproud of their Anzacs.Up before the sun to paytheir respects at the dawnservice each Anzac Day andfaithfully wearing poppieson Remembrance Day asa salute to the fallen andthose left behind.The declaration:how Queenslandersheard the newsIt was a telegram that toldQueenslanders they wereat war. It would go on to becalled the ‘war to end all wars’but that title proved to betragically optimistic.The eternal life:Anzac SquarememorialThe Anzac Square War Memorial and Parkland is one ofQueensland’s most significant sites dedicated to the memoryof our servicemen and women in all wars, and hosts variouscommemorative ceremonies. The centrally located square isa Brisbane icon and a peaceful sanctuary for reflection withinthe capital’s busy business district.Bringing thejourney toGallipoli to lifeIt became an unforgettable moment in history when theQueensland contingent of the First Australian Imperial Force(1st AIF) departed on 24 September 1914 to serve the mothercountry. More than 1500 men from two of Queensland’smost iconic military units, the 9th Infantry Battalion and the2nd Light Horse Regiment, travelled from various locations,including the Enoggera Barracks, to arrive at Pinkenba Wharf.Queensland Anzac Centenary / Salute Commemorative Publication and Logotype / Banners / Visual Identity Guide / Advertisements / Flyers / SignageTask: To create a respectful commemorative publication worthy of the Qld Anzac Centenary commemorations. A unique logotype was designed to signify solum respect and significance. A bronze foil was used to lendprestige to the publication and highlight the importance of the event. The uncoated stock is evocative and adds an element of rawness.Role: Design, Art Direction, Digital Artwork, File Preparation, Project Management, Print Management
Change language