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“Jonah Berger is as creative and thoughtful as he is spunky and playful. Looking at his
research, much like studying a masterpiece in a museum, provides the observer with new insights
about life and also makes one aware of the creator's ingenuity and creativity. It is hard to come up
with a better example of using social science to illuminate the ordinary and extraordinary in our
daily lives.― -- Dan Ariely, James B. Duke professor of psychology and behavioral economics at
Duke University and bestselling author of Predictably Irrational“Why do some ideas seemingly
spread overnight, while others disappear? How can some products become ubiquitous, while
others never gain traction? Jonah Berger knows the answers, and, with Contagious, now we do,
too.' -- Charles Duhigg, author of the bestselling The Power of Habit“If you are seeking a
bigger impact, especially with a smaller budget, you need this book. Contagious will show you how
to make your product spread like crazy.― -- Chip Heath, co-author of Made to Stick and
Decisive“Jonah Berger knows more about what makes information ‘go viral†than
anyone in the world.― -- Daniel Gilbert, Professor of Psychology, Harvard University and author of
Stumbling on Happiness“Jonah Berger is the rare sort who has studied the facts, parsed it
from the fiction—and performed groundbreaking experiments that have changed the way the
experts think. If thereâ€s one book youâ€re going to read this year on how ideas spread,
itâ€s this one.― -- Dave Balter, CEO of BzzAgent and Co-founder of the Word of Mouth
Marketing Association“Think of it as the practical companion to Malcolm Gladwellâ€s The
Tipping Point.― -- Tasha Eichenseher, Discover“[Berger] sheds new light on phenomena that
may seem familiar, showing with precision why things catch on. . . . As a playbook for marketers,
Contagious is a success.― -- Danielle Sacks, Fast Company“Contagious contains arresting
— and counterintuitive — facts and insights. . . . Most interesting of all are the examples Berger
cites of successful and unsuccessful marketing campaigns.― -- Glenn C. Altschuler, The Boston
Globe'For nonexperts who puzzle about the best way to make an impact in a world of social media
addicts with short attention spans, it provides plenty to think about. . . . If there were a 'like' button
underneath it, you'd probably find yourself clicking it.' -- Maija Palmer, Los Angeles Times“An
infectious treatise on viral marketing. . . . Berger writes in a sprightly, charming style that deftly
delineates the intersection of cognitive psychology and social behavior with an eye toward helping
businesspeople and others spread their messages. The result is a useful and entertaining primer
that diagnoses countless baffling pop culture epidemics.―, Publishers Weekly Jonah Berger is a
marketing professor at the Wharton School at the University of Pennsylvania and internationally

bestselling author of Contagious, Invisible Influence, and