Epub Download The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations Full Online

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Download eBook The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations Full Pages Details

Details Product: The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories (springboard stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers. Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.
Author: Stephen Denning
Language: English
Format: PDF / EPUB / MOBI
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Epub Download The Springboard: How

Storytelling Ignites Action in Knowledge-Era

Organizations Full Online


Description Epub Download The Springboard: How

Storytelling Ignites Action in Knowledge-Era

Organizations Full Online

The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is

the first book to teach storytelling as a powerful and formal discipline for

organizational change and knowledge management. The book explains how

organizations can use certain types of stories ("springboard" stories) to communicate

new or envisioned strategies, structures, identities, goals, and values to employees,

partners and even customers. Readers will learn techniques by which they can help

their organizations become more unified, responsive, and intelligent. Storytelling is a

management technique championed by gurus including Peter Senge, Tom Peters and

Larry Prusak. Now Stephen Denning, an innovator in the new discipline of

organizational storytelling, teaches how to use stories to address challenges

fundamental to success in today's information economy.

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