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Publishing Series in Food Science, Technology and Nutrition)
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Food Product Development: Maximising Success (Woodhead
Publishing Series in Food Science, Technology and Nutrition)
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business account Series: Woodhead Publishing Series in Food Science, Technology and Nutrition
Paperback: 392 pages Publisher: Woodhead Publishing; 1 edition (October 2, 2001) Language: English
ISBN-10: 1845697227 ISBN-13: 978-1845697228 Product Dimensions: 6.1 x 0.9 x 9.2 inches
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Book Description
Product development is the lifeblood of the food industry, from refining an established product
range to developing completely new products. It is, however, a process fraught with risk that often
ends in failure. So what then are the keys to making the process a success? Drawing on a wealth
of experience gathered over 40 years, Food product development provides the answers. The first
half of the book examines the four core elements of product development:- the business strategy
directing product development; the various steps in the product development process; the
knowledge required to fuel the process; the need for keeping the product development focused on
the consumers needs and aspirations. The second part of the book looks at managing the product
development process in practice with four case studies of successful product launches. It also
discusses how to evaluate and improve the process to make future product innovation more
successful. Filled with examples and practical suggestions, and written by a distinguished team
with unrivalled academic and industry expertise, Food product development is a essential guide
for R&D and product development staff, and all managers concerned with this key issue
throughout the food industry.

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