Pdf on Digital Marketing Services

Presented by: Redial India Solutions

KEYPOINTS
What is digital marketing
Benefits of digital marketing
What does digital marketing consist
Search Engine Optimization (SEO)
Pay Per Click (PPC)
Social Media Optimization (SMO)
Social Media Marketing (SMM)
Video Marketing
Content Marketing

What is Digital Marketing
Digital marketing also known as online marketing relates to promote your business
or product & services via digital channels like search engines, social media, emails,
mobile apps, etc. Present time this form of marketing has become so popular
because it offers a fast pace of spreading information, low cost of promotional
activities, as well as easy access to data. Digital marketing helps in creating
awareness of the product or services which is done on digital platforms. To promote
your business you can hire a Digital marketing company.

Benefits of Digital Marketing
Digital marketing has replaced traditional marketing concepts due to
the many benefits it provides to businesses. Here are some of them.
Digital marketing is Cost-Effective
Provide Wider customer outreach
Increased lead generation and conversion
Provide Better Growth Options For Small business
Expansion of Faith In Your Brand
It Allows you to target your customers
Helps you connect with mobile customers
Improves your conversion rate
Builds lasting relationships
Provide Better ROI for your Investment

What does digital marketing consist
Search Engine Optimization (SEO)
Pay Per Click (PPC)
Social Media Optimization (SMO)
Social Media Marketing (SMM)
Video Marketing
Content Marketing

Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the practice of increasing the
number and quality of visitors to a website by improving visibility in
search engine result page. SEO involves technical and creative activities
that are often grouped into On page SEO and Off page SEO. A SEO
company can help you to optimize your website.

Pay Per Click (PPC)
Any paid form of advertising such as Google or Bing ads appearing on the
websites or search engine is known as PPC Ads. PPC helps to bring direct and
quick traffic to the website. It is termed as Pay Per Click because an advertiser
pays the publisher for each time the page is clicked. It is also known as Cost Per
Click (CPC).

Social Media Optimization (SMO)
Social Media Optimization (SMO) consists a set of techniques for generating traffic
and brand awareness of any website. SMO is a good tool for branding your product.
It does not cost money to run a campaign. SMO can do wonders for direct sales,
direct marketing of products and services. Some major social media platforms are
Facebook, Instagram, Twitter, LinkedIn, Pinterest and YouTube.

Social Media Marketing (SMM)
Social media marketing (SMM), is a form of online marketing that
involves creating and sharing content on social media networks in order to
achieve your marketing and branding goals. SMM is a paid advertisement
method. Social media marketing involves practices like sharing text and
picture updates, videos, and other material enhancing audience
engagement.

Video Marketing
Videos are very popular format in marketing, because the user does not like
to read long texts and doesn't want only a still picture in front of one's eyes
like with a picture. Actually, video marketing is a process of impacting on
consumers in selling versatile products and services. The influence matters
with the help of quality video content. Moreover, video marketing is called
the future of content marketing.

Content Marketing
Content marketing means attracting the clients by making and sharing the
free content about the products in the internet. The aim of content
marketing is to help companies create maintainable brand faithfulness and
offer important information to customers. Content marketing builds trust
and understanding within the customers.