Salford Mag 4

Natashaboorer1

L I F E I N S A L F O R D

L I F E I N S A L F O R D

organisations and charity groups in Salford which gave them a

platform to show the great work that they do. Doing it all online

was a huge task but we did a great job and reached well over

120,000 online during the three days all around the world.”

Making the decision to move the festival online however has

not been easy, particularly due to issues surrounding copyright

and licensing issues. He said: “From a technical point it was

really challenging, we had never done anything like it before.

Everything went well apart from a few of the live DJ sets were

pulled due to licensing and copyright issues on Facebook

but we luckily managed to get around it by using alternative

platforms.”

Music Licensing is the licensed use of copyright music, which

is intended to ensure that the owners of copyrights on musical

works are compensated. Currently Facebook does not have

any music license coverage, meaning that if your live stream or

video contains copyrighted music then Facebook have the right

to remove it at any point and in serious cases can lead to your

page being removed.

Salford Music Festival

Overcomes COVID-19 threats

by going digital

Of all the industries that have been impacted by COVID-19,

the music industry is one that has been hit the hardest.

The global music industry is worth over £50bn and is made up

of two major income streams. The first being live music, which

makes up 50% of total revenues and is derived mainly from the

sales of tickets for live performances. The second is recorded

music, which combines revenue from streaming, digital

downloads and physical sales.

But what about music festivals? With at least 90 per cent of

UK festivals cancelled this year according to the Association

of Independent Festivals, many are having to issue refunds

to customers of up to £800m. With nine out of ten festival

organisers saying that their companies were at risk without

government intervention.

Ed Blaney, organiser of Salford Music Festival has created a

unique way to overcome and adapt to the current circumstances.

With their festival due to take place on the 29th to the 31st May,

they sadly had to cancel their festival due to the risks posed by

COVID-19. He said: “The Salford Music Festival has been running

for 10 years now, we started it in 2010. To be honest COVID-19

has been really difficult or was at the start. My band were ¾ of

the way through finishing our third studio album in Berlin and

we returned to the UK March 5th just before lockdown started.”

He added: “The best thing to do was to host the Salford Music

Festival online this year, which has really changed a lot of things

for me personally in a positive way as we had such a great

reaction from it.”

The decision to move Salford Music Festival online came as a

surprise to many but with the hard work of the organisers and

artists involved it became a huge success. “We had to adapt and

think outside the box but we delivered an event jam packed

with not just great artists’ but we also embraced all the great

Alongside the licensing challenges, Ed has faced some

personal financial struggles during this time due to the lack

of Government support for freelancers. Freelancers make

up a whopping 72 per cent of the music industry, with

many not receiving the support they were promised by the

government – ultimately leading to financial hardships. He

said: “I have not received any support from the government.

It has really been and continues to be a very testing time

for me.”

Although an online music festival isn’t quite the same as a

physical event, Salford Music Festival have been considering

hosting a second online event in late September. He said:

“We Although an online music festival isn’t quite the same as

a physical event, Salford Music Festival have been considering

hosting a second online event in late September. He said: “We

are considering doing another in late September for a number

of reasons, obviously nothing compares to the real live show

with an audience in place. However, given the current climate

and ever-changing situation we have to consider the health

and safety of those who attend. We feel an outdoor event is not

viable right now, but we are confident that we can create an

experience as good as the real thing from the comfort of your

home.

With everything 2020 has thrown at Salford Music Festival, Ed

remains optimistic and enthusiastic for the future of Salford

Music Festival. “We have managed to survive the last 10 years as

a non-profit organisation and we still maintain the same ethics

as when we first started, which is to promote new music and fly

the flag for Salford as a great city, so now more than ever we are

optimistic and looking ahead.

“Salford Music Festival is

and shall always be a vital

platform for Salford, its

residents and also music

lovers around the world. For

the people, by the people.”

To keep up to date and find out more about upcoming events

visit - https://salfordmusicfestival.co.uk

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