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Buyology: Truth and Lies About Why We Buy
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Buyology: Truth and Lies About Why We Buy
BOOK DETAIL
Paperback: 272 pages Publisher: Currency; Reprint edition (February 2, 2010) Language: English ISBN-10:
0385523890 ISBN-13: 978-0385523899 Product Dimensions: 5.2 x 0.7 x 8 inches Shipping Weight: 5.6
ounces (View shipping rates and policies) Customer Reviews: 4.3 out of 5 stars409 customer ratings
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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads,
commercials, brands, and products.”—Time How much do we know about why we buy? What
truly influences our decisions in today’s message-cluttered world? In Buyology, Martin
Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-milliondollar
neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000
volunteers from all around the world as they encountered various ads, logos, commercials, brands,
and products. His startling results shatter much of what we have long believed about what
captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually
sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating
instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product?
Buyology is a fascinating and shocking journey into the mind of today's consumer that will
captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our
loyalty, our money, and our minds.

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