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The Typography Idea Book: Inspiration from 50 Masters
(Type, Fonts, Graphic Design)
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Paperback: 128 pages Publisher: Laurence King Publishing (August 23, 2016) Language: English ISBN-10:
1780678495 ISBN-13: 978-1780678498 Product Dimensions: 6.2 x 0.6 x 8.7 inches Shipping Weight: 9.9
ounces (View shipping rates and policies)
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Book Description
"This book is a short read, perfectly pitched at those looking to take their first step into the world
of typography" CreativeBloq "Geared towards helping you evolve different typographic styles,
the book […] is packed with practical techniques and iconic examples" – Creative Boom Playing
with typographic puzzle pieces is one of the joys of graphic design and typographers have many
entertaining, esoteric, and eccentric options at their disposal. The Typography Idea Book presents
50 of the most inspiring approaches used by masters of the field from across the world, visible in
all areas of popular culture. Beautifully illustrated, this book presents images from leading
designers who use fonts, lettering, illustrations and digital media in all fields of the visual arts,
including web design, logo design and branding. Geared towards helping you evolve different
typographic styles, The Typography Idea Book contains none of the technical jargon or tired old
rules found in traditional tutorials but is packed with practical techniques and iconic examples.
From type transformation to abstraction, via overlapping, hand–lettering, vectorizing, novelty
typefaces, and puns, discover all the brilliant ideas you could be bringing to your own designs.
From the introduction: "Not every designer is a good, much less a great, typographer. Actually, to
be a great typographer you have to be a highly skilled graphic designer in the first place.
Typography is, arguably, the most important component of graphic design. It requires a distinct
ability to make readable messages while expressing, emoting and projecting concepts to
audiences, large and small. Typography can be copied and, therefore, it can be taught. Like the
classical painting student learning to perfect the rendering of human form by repeatedly drawing
from the same plaster cast, the best way to learn typography is to do it over and over again.
Theory is fine, but practice is necessary in order to develop a visceral feeling about the way letters
sit on a page or screen. You must know if they are in harmony, or unsuited to marriage. Playing
with typographic puzzle pieces is one of the joys of typography. While the end result must be
understandable – though please note that doesn't necessarily mean legible, for illegibility is
relative and what is illegible can often be deciphered – the process can be intuitive. What you see
is more than what you get: playing with type is an opportunity to create typographic personalities
both for yourself and for your clients. This book is geared towards helping you evolve different
typographic characters or styles, or perhaps even your specific design signature. What this book is
not is a tutorial in typographic basics – kerning, spacing, selecting, and so on. There are many
excellent existing volumes that will give you that essential knowledge. Our intention here is to lay
out many of the fun, esoteric and eccentric options a typographer has at his or her disposal. These
'commonly uncommon' approaches include type transformation and mutation, as well as puns and
metaphors, and typographic pastiche and quotation. In other words if typographic basics are the
'main course' in your typographic feeding frenzy, the ideas herein are the dessert. It's time to
indulge yourself in what is offered on the menu of typographic confections." – Steven Heller and
Gail Anderson
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