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Strategic Retail Management: Text and International Cases
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business account Paperback: 484 pages Publisher: Springer; 3rd revised ed. 2017 edition (October 18, 2016)
Language: English ISBN-10: 3658101822 ISBN-13: 978-3658101824 Product Dimensions: 6.6 x 1.1 x 9.4
inches Shipping Weight: 1.9 pounds (View shipping rates and policies)
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Book Description
This book is devoted to the dynamic development of retailing. The focus is on various strategy
concepts adopted by retailing companies and their implementation in practice. This is not a
traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold
questions of retail management in the form of twenty lessons, where each lesson provides a
thematic overview of key issues and illustrates them via a comprehensive case study. The
examples are all internationally known retail companies, to facilitate an understanding of what is
involved in strategic retail management and illustrate best practices. In the third edition, all
chapters were revised and updated. Two new chapters were added to treat topics like corporate
social responsibility as well as marketing communication. All case studies were replaced by new
ones to reflect the most recent developments. Well-known retail companies from different
countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to
illustrate particular aspects of retail management.

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