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Advertising Design and TypographyBOOK DETAILPaperback: 224 pages Publisher: Allworth; Reprint edition (September 1, 2015) Language: English ISBN-10: 1621534812 ISBN-13: 978-1621534815 Product Dimensions: 8.5 x 0.7 x 11 inches Shipping Weight:12.6 ounces (View shipping rates and policies) Customer Reviews:Step By Step To Download Or Read Online1. Click Button "DOWNLOAD" Or "READ ONLINE"2. Sign Up To Acces "Advertising Design and Typography"3. Choose the book you like when you register4. You can also cancel your membership if you are bored5. Enjoy and Happy Reading
Book DescriptionThis comprehensive overview of advertising design strategies helps students and professionalsunderstand how to create ads that cut through the clutter. Design principles such as unity, contrast,hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed.Chapters also cover: •Researching your client and your audience •What makes an ad successful•Getting the audience’s attention in a crowded marketplace •Researching your client and youraudience •The importance of consistent branding and identity •The difference between printadvertising, billboards, the web, television, and radio •Advertising design versus editorial designAlso included is an extensive section on typography with essential information on how type isperceived by readers, typographic history, principles, and practice. Complete with over fifteenhundred examples and illustrations of outstanding advertising design from around the world,Advertising Design and Typography will change the way you develop visual ideas and train youto see in a more critical and accurate way that gets messages across more effectively. AllworthPress, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual andperforming arts, with emphasis on the business of art. Our titles cover subjects such as graphicdesign, theater, branding, fine art, photography, interior design, writing, acting, film, how to startcareers, business and legal forms, business practices, and more. While we don't aspire to publish aNew York Times bestseller or a national bestseller, we are deeply committed to quality books thathelp creative professionals succeed and thrive. We often publish in areas overlooked by otherpublishers and welcome the author whose expertise can help our audience of readers.
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