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Advertising Design and Typography
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Advertising Design and Typography
BOOK DETAIL
Paperback: 224 pages Publisher: Allworth; Reprint edition (September 1, 2015) Language: English ISBN-
10: 1621534812 ISBN-13: 978-1621534815 Product Dimensions: 8.5 x 0.7 x 11 inches Shipping Weight:
12.6 ounces (View shipping rates and policies) Customer Reviews:
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Book Description
This comprehensive overview of advertising design strategies helps students and professionals
understand how to create ads that cut through the clutter. Design principles such as unity, contrast,
hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed.
Chapters also cover: •Researching your client and your audience •What makes an ad successful
•Getting the audience’s attention in a crowded marketplace •Researching your client and your
audience •The importance of consistent branding and identity •The difference between print
advertising, billboards, the web, television, and radio •Advertising design versus editorial design
Also included is an extensive section on typography with essential information on how type is
perceived by readers, typographic history, principles, and practice. Complete with over fifteen
hundred examples and illustrations of outstanding advertising design from around the world,
Advertising Design and Typography will change the way you develop visual ideas and train you
to see in a more critical and accurate way that gets messages across more effectively. Allworth
Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and
performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic
design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start
careers, business and legal forms, business practices, and more. While we don't aspire to publish a
New York Times bestseller or a national bestseller, we are deeply committed to quality books that
help creative professionals succeed and thrive. We often publish in areas overlooked by other
publishers and welcome the author whose expertise can help our audience of readers.

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