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Lean Analytics: Use Data to Build a Better Startup Faster
(Lean (O'Reilly))
BOOK DETAIL
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business account Series: Lean (O'Reilly) Hardcover: 440 pages Publisher: O'Reilly Media; 1 edition (March
26, 2013) Language: English ISBN-10: 1449335675 ISBN-13: 978-1449335670 Product Dimensions: 6 x
1.5 x 9 inches
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Book Description
Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether
you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change
from within, your biggest risk is building something nobody wants. Lean Analytics can help. By
measuring and analyzing as you grow, you can validate whether a problem is real, find the right
customers, and decide what to build, how to monetize it, and how to spread the word. Focusing on
the One Metric That Matters to your business right now gives you the focus you need to move
ahead--and the discipline to know when to change course. Written by Alistair Croll (Coradiant,
CloudOps, Startupfest) and Ben Yoskovitz (Year One Labs, GoInstant), the book lays out
practical, proven steps to take your startup from initial idea to product/market fit and beyond.
Packed with over 30 case studies, and based on a year of interviews with over a hundred founders
and investors, the book is an invaluable, practical guide for Lean Startup practitioners
everywhere.

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