Identity_Designed_The_Definitive_Guide_to_Visual_Branding

Identity Designed: The Definitive Guide to Visual Branding
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Identity Designed: The Definitive Guide to Visual Branding
BOOK DETAIL
Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free
business account Hardcover: 288 pages Publisher: Rockport Publishers (January 22, 2019) Language:
English ISBN-10: 1631595946 ISBN-13: 978-1631595943 Product Dimensions: 8.8 x 1 x 10.2 inches
Shipping Weight: 2.8 pounds (View shipping rates and policies)
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Book Description
Ideal for students of design, independent designers, and entrepreneurs who want to expand their
understanding of effective design in business, Identity Designed is the definitive guide to visual
branding. Written by best-selling writer and renowned designer David Airey, Identity Designed
formalizes the process and the benefits of brand identity design and includes a substantial
collection of high-caliber projects from a variety of the world’s most talented design studios.
You’ll see the history and importance of branding, a contemporary assessment of best practices,
and how there’s always more than one way to exceed client expectations. You’ll also learn a
range of methods for conducting research, defining strategy, generating ideas, developing
touchpoints, implementing style guides, and futureproofing your designs. Each identity case study
is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD,
Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food,
Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity
Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve
their work with a greater understanding of how good design is good business.

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