Event_Design_Handbook_Systematically_Design_Innovative_Events_Using_the_EventCanvas

Event Design Handbook: Systematically Design Innovative
Events Using the #EventCanvas
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Event Design Handbook: Systematically Design Innovative
Events Using the #EventCanvas
BOOK DETAIL
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business account Paperback: 204 pages Publisher: BIS Publishers (December 6, 2016) Language: English
ISBN-10: 9063694342 ISBN-13: 978-9063694340 Product Dimensions: 9.1 x 0.8 x 8.3 inches Shipping
Weight: 1.3 pounds (View shipping rates and policies)
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Book Description
This handbook will change the way you think about how events change the world you live in. It
shows the way to re-design your world on one sheet of paper using the #EventCanvas. This book
identifies the starting point of any event and outlines steps of how events come to life. It focuses
on the DNA of specific aspects of events, and provides insight into how to observe and analyze
events, understand stakeholders, and define behavioural changes required to deliver value. It also
identifies the levers and mechanisms that influence such behavioural changes in event design.
This handbook lays the foundation for creating a common language. A language that can be
spoken and understood by those who know and those who don’t yet know the mechanics of
events. It is a pragmatic approach for designing and creating events that matter.

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