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Cross-Cultural Business Behavior: A Guide for Global
Management (Fifth Edition)
BOOK DETAIL
Hardcover: 400 pages Publisher: Copenhagen Business School Press; 5 edition (January 15, 2012)
Language: English ISBN-10: 8763002388 ISBN-13: 978-8763002387 Product Dimensions: 6.2 x 1.1 x 9
inches Shipping Weight: 1.3 pounds (View shipping rates and policies) Customer Reviews:
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Book Description
The theme of this new edition of Cross-Cultural Business Behavior is CHANGE. First of all,
cultures change. In markets around the world, business behavior is constantly evolving, impelled
by generational shifts, improvements in education, and (especially) increasing exposure to the
world marketplace. That is why all of the book's 43 'Negotiator Profiles' have been thoroughly
updated, with new cases and fresh examples added. In addition to the change in culture,
international managers' challenges have changed too. For example, just a few years ago,
participants at global management seminars around the world were mainly interested in how to
communicate and negotiate with overseas partners. But, they now find that their toughest
challenges are how to manage overseas subsidiaries, strategic alliances, and international
partnerships. To reflect these new realities, the book's time-tested framework for understanding
cross-cultural negotiating behavior has been expanded to include a wide variety of practical
pointers on managing in today's global marketplace. This fifth edition is important for everyone
involved with global management, whether student or manager, because cultures and business
challenges do change. The book is an essential survival guide for doing business in cultures other
than one's own.

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