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Narconomics: How to Run a Drug Cartel
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Narconomics: How to Run a Drug Cartel
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business account Paperback: 288 pages Publisher: PublicAffairs; Reprint edition (April 11, 2017) Language:
English ISBN-10: 1610397703 ISBN-13: 978-1610397704 Product Dimensions: 5.6 x 0.9 x 8.4 inches
Shipping Weight: 8 ounces (View shipping rates and policies)
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Book Description
Picking his way through Andean cocaine fields, Central American prisons, Colorado pot shops,
and the online drug dens of the Dark Web, Tom Wainwright provides a fresh, innovative look into
the drug trade and its 250 million customers. More than just an investigation of how drug cartels
do business, Narconomics is also a blueprint for how to defeat them. How does a budding cartel
boss succeed (and survive) in the 300 billion illegal drug business? By learning from the best, of
course. From creating brand value to fine-tuning customer service, the folks running cartels have
been attentive students of the strategy and tactics used by corporations such as Walmart,
McDonald's, and Coca-Cola. And what can government learn to combat this scourge? By
analyzing the cartels as companies, law enforcers might better understand how they work -- and
stop throwing away 100 billion a year in a futile effort to win the "war" against this global, highly
organized business. Your intrepid guide to the most exotic and brutal industry on earth is Tom
Wainwright. Picking his way through Andean cocaine fields, Central American prisons, Colorado
pot shops, and the online drug dens of the Dark Web, Wainwright provides a fresh, innovative
look into the drug trade and its 250 million customers. The cast of characters includes "Bin
Laden," the Bolivian coca guide; Old Lin," the Salvadoran gang leader; "Starboy," the millionaire
New Zealand pill maker; and a cozy Mexican grandmother who cooks blueberry pancakes while
plotting murder. Along with presidents, cops, and teenage hitmen, they explain such matters as
the business purpose for head-to-toe tattoos, how gangs decide whether to compete or collude,
and why cartels care a surprising amount about corporate social responsibility. More than just an
investigation of how drug cartels do business, Narconomics is also a blueprint for how to defeat
them.

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