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The Art of Social Selling: Finding and Engaging Customers on
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The Art of Social Selling: Finding and Engaging Customers on
Twitter, Facebook, LinkedIn, and Other Social Networks
BOOK DETAIL
Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free
business account Paperback: 272 pages Publisher: AMACOM; First edition (January 14, 2014) Language:
English ISBN-10: 0814433324 ISBN-13: 978-0814433324 Product Dimensions: 6 x 0.8 x 9 inches Shipping
Weight: 1.5 pounds (View shipping rates and policies)
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Book Description
Internet marketing strategies have evolved well past the days of purchasing banner space on
popular websites and hoping the right customers stumble upon it during their late-night searches.
With the explosion of social media platforms, businesses can now tap into specific online
communities and be confident that they are communicating directly and regularly with their target
audience. Citing enlightening research and real-world examples, The Art of Social Selling
presents readers with a detailed methodology for growing sales and expanding their customer
base via Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms. Learn how to:•
Use content and conversations to build online relationships that transition to sales • Execute
realistic sales strategies for each of the major social media platforms • Spot social media trends
that may influence future buying behaviors • Sell online in B2B and B2C environments • Turn
social shares (likes, favorites, +1s) into social sales • Set tangible goals • Use online tools and
analytics to track social influencers and identify relevant conversations as they are
happeningComplete with a chapter dedicated to capturing mobile sales--a segment currently
exploding as the adoption of smartphones and tablets continues to grow--this invaluable guide is a
must-have resource for sales professionals in every industry.

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